Sunglass Manufacturing Group, a fashion sunglasses company doing business since 1998, has introduced Polarview, the revolutionary sunglasses lens. Because of its new, extraordinary technology, the firm has been awarded a U.S. technology patent.
Polarview lenses are unique in that they block horizontal, or high frequency, wavelengths, yet allow low frequency wavelengths to come through. High frequency wavelengths are the brighter ones, such as the sun’s reflection off water, and lower wavelengths, for example, are colors on a digital instrumentation screen.
“Getting a patent is an accomplishment, and it proves there is something different about our lenses,” states Bill Fisher, COO. “The U.S. Patent and Trademark office does not issue a patent unless the product is significant enough to warrant one.”
Polarized lenses were invented in 1912 and, for many years, nothing else was needed. Today, everyone brings their digital devices, like a Kindle or a cell phone, to the beach and outdoors, where it is difficult to see the screens with regular polarized lenses. Fisher, along with David Zeuner, CEO of Sunglass Manufacturing Group, set out to change that and developed Polarview. The technology is beneficial in a variety of settings, Fisher continues, including biking, skiing and running, and it is not expensive.
“Polarview costs less than a polarized lens, so we are able to offer our sunglasses at relatively the same price as standard sunglasses,” Fisher stresses. “This means, for the first time, retailers are able to increase their sales margin without increasing their wholesale cost.” Presently, a dozen pair of Polarview sunglasses wholesales for $24 to $36, and retails for $12.99 to $19.99 per pair. Sunglass Manufacturing Group is expanding into a higher fashion line that will wholesale for $40 to $60 per dozen. “Retail price is based on the frame,” Fisher notes, “and can be as high as $89 each for better frames.”
Custom branding opportunities
Not only does Sunglass Manufacturing Group sell its own line of Polarview products, the lenses are made to fit many different brands. “Several frame manufacturers are talking to us about adding Polarview to what they offer their customers, and we already have some manufacturers selling our Polarview lenses in their frames. If someone wants to license our lenses, all they need to do is engage our lens manufacturer with their frame manufacturer.” In addition, the company is partnering with a third party automobile merchandiser that will be offering 100,000 units to its customers. “Viewing instrumentation in cars is a problem with polarized lenses but it is not a problem with Polarview,” Fisher points out.
To assist in the marketing process, wholesale customers can visit Sunglass Manufacturing Group’s website, and print high-resolution signage that explains the benefits of Polarview over polarized lenses. Furthermore, point-of-purchase displays and boxes are in development. All first-time customers will get their initial order for free after making 12 consecutive monthly purchases. See the company’s website for terms and conditions.
Where to buy:
Sunglass Manufacturing Group
Toll Free: 800-538-0048