Via Trading in Los Angeles, CA is one of the largest liquidation companies in the U.S., and the largest cash ‘n carry liquidator open to the wholesale public. The company specializes in overstocks and customer returns from big department stores. “We carry a huge range of product categories,” notes Nathania Stambouli, marketing manager. “We offer electronics, tools, cosmetics, furniture, clothing, footwear, kitchen appliances, bedding; anything sold at large department stores eventually ends up at our warehouse. With the variety of wholesale products we offer, and our low prices and even lower priced specials, we create a fun and profitable one-stop shopping experience.”
From case to truckload
Merchandise is sold by the case, pallet and truckload by category, and mixed pallets are available. “We also have Starter Packs for under $200 to help buyers on small budgets,” Stambouli adds. “We work with our buyers to understand their particular business model and needs, and we will recommend products that we feel will be most profitable for them. For Independent Retailer readers, we would typically suggest our new overstock or shelf pull merchandise. In many cases, these goods come with original retail price tags, so retailers can figure out their markup. Many of these items are fully manifested, and allow them to project their potential profits before they buy.”
Innovative Load Center
One of the newest innovations is the company’s Load Center, an online database of all the company’s loads, with manifests that can be sorted, summarized, downloaded and emailed. “This is something that did not previously exist in our industry,” Stambouli reveals. “More often than not, manifests and load details must be requested and are not immediately available to buyers. This delay can really impact their business. We developed our Load Center so people can get what they need instantly. That has improved the selection and buying process for our customers.”
In addition to the customer-facing developments, Via Trading launched its liquidation program, LiquidateNow, in 2012. LiquidateNow offers manufacturers, wholesalers or owners of any type of excess inventory the opportunity to liquidate their goods through Via’s network of wholesale buyers. This service puts an even wider variety of products into independent retailers’ hands.
Sales and merchandising classes
“We are always creating new opportunities to give our customers better deals. Our goal is to empower people.”Nathania Stambouli, marketing manager
Via Trading is dedicated to helping customers improve their bottom lines. “We always have resources available for various resale channels, and we recently started developing our flea market resources. We had our first class for flea market vendors in February, where we offered free, in-person training in areas like salesmanship and merchandising. This is something that can be expanded to other types of retailers, like dollar and discount stores, if we find there is an interest,” Stambouli explains. “We may also institute a webinar format, so retailers can take advantage of the education from wherever they live.”
Via Trading also hosts events at its LA warehouse. In 2013, the firm launched a new series called Crazy Saturday Sales. “We offer unparalleled opportunities for people to get really crazy deals on merchandise. We discount around 500 pallets from our inventory, as low as 75 percent off the regular price. For three hours, people are invited to come to our Los Angeles location and pick the pallets they want, and get incredible deals. We are always creating new opportunities to give our customers better deals,” Stambouli stresses. “Our goal is to empower people.”
As a result, Via Trading is the only company recognized seven years running by the LA Business Journal and Inc. 5000 as one of the fastest growing consumer goods companies in Los Angeles and the country. Via Trading has no minimum order, and retailers are invited to make their purchases online, as well as in person. The company does not require buyers to have a business license.