OFFPRICE is all about speed, says Stephen Krogulski, CEO. “The OFFPRICE shows are about writing orders,” Krogulski says. “You come to an OFFPRICE show, buy your goods, and the goods will ship immediately.”
This is possible, Krogulski explains, because of the show’s careful selection of vendors, and established position in the apparel and fashion business. OFFPRICE runs its annual shows in Las Vegas (February 15–18) and New York City (May 3–5). OFFPRICE vendors include jobbers, wholesale distributors, and closeout companies offering a dizzying array of fashion items, with everything from overruns and irregular sizes to closeout brand-name fashions.
One of the elements that distinguishes an OFFPRICE show is the focus on writing orders right on the show floor, so products will ship immediately. “We look for vendors who are focused on retailers being successful,” Krogulski notes. The 2015 Las Vegas show will also continue to feature the expanded cash-and-carry section, which makes it possible to immediately fill new orders. To get the most from an OFFPRICE show, Krogulski recommends attending more than one show to see what’s available in any given season, and coming with an open mind when you do attend a show. “Know your customers, so when you’re here, you can find products you’re not already selling,” Krogulski advies, “and make sure to come repeatedly to find out what’s available. It’s always a good idea to have a plan, and research vendors before you get here.”
OFFPRICE’s mix of product vendors includes seasonal fashions, as well as closeouts of last season’s designs and apparel. A complete list of vendors is available on either of the dedicated websites, depending on which show you’re interested in (Las Vegas or New York). The upcoming Las Vegas show boasts more than 1,200 booths and 500 vendors.
For more information, the company also hosts a thriving social media presence, including a regularly updated Facebook page where you can find out what’s going on with the shows, and get tips on how to maximize your visit.
Attending the show
The OFFPRICE Las Vegas show is only open to wholesale buyers who provide proof that they are in retail. Admission is free to members of the trade, and $125 per person for others. The 2015 show is scheduled February 15–18 at the Sands Expo and Convention Center in Las Vegas. It overlaps with Fashion Week Las Vegas, scheduled February 16–20. Buyers are recommended to arrive as early as possible, since OFFPRICE is an order-writing show. Contact the OFFPRICE show office for information on airline and rental car discounts, shuttle information, and information on local attractions.