With ecommerce sales predicted to reach over $684 billion by 2020 in the US alone, it is no undeniable that there is money to be made from online selling. If you are a business looking for a slice of the pie, the only way you will be successful is by presenting your products in the right way.
Get this right, and it will lead to those all-important sales. The importance of your product descriptions can never be understated. Here are important factors you need to know about writing product descriptions, maintaining them and keeping them optimized.
Do I Need a Product Description?
A picture speak a thousand words. If you’re hosting lots of products, it can seem like a daunting task to write descriptions and keep them all updated. However, the biggest benefit is that customers can immediately see all the information they need to know to determine whether the item is for them. You will also have the opportunity to demonstrate features and use your wordsmith abilities to make the product more enticing.
Improve Search Ranking
“Another incredibly important benefit and consideration is the fact that search engines like Google will index your product pages and rank them to appear in the search engines. If there’s no text, Google will believe you’re hosting a near-empty page, and you’ll rank low,” explains Nick Harris, an ecommerce manager for Academized. With optimized keywords and effective structure in your descriptions, you can get your ecommerce store in front of more potential customers.
Keep Things Short and Sweet
It’s vitally important to make sure your product descriptions are concise. Nobody wants to spend minutes or hours reading about your merchandise, so 100-300 words will be more than enough. If you take a look at Amazon, you will notice they start all of their product pages with simple bullet points to draw customers in with the hard-selling facts.
Visualize Your Target Audience
When writing your product descriptions, try to think about your ideal customer. To whom are you trying to sell? It is impossible to market effectively to everyone, and you are not going to get everyone hyped about your product. Instead, focus on zeroing in on a specific niche and creating a highly targeted product description.
Use Online Tools
Writing all of your product attributes, perfecting them, keeping them updated, and optimizing them is heavy lifting, especially if you have a lot of products. There are many tools that will help you write, maintain, and optimize your product descriptions over time.
Some of my favorite tools include Via Writing (viawriting.com) and My Writing Way (mywritingway.com), two resources to help you perfect grammar in your product descriptions. Revieweal (revieweal.com) and OXEssays (uktopwriters.com/review-oxessays) are two proofreading tools, and Writing Populist (writingpopulist.com) and Let’s Go and Learn (letsgoandlearn.com) offer two writing resources.
Unfortunately, once you have written your product description, it is not something you can just leave. Return to your descriptions at least once a year to update them. This means checking over for errors, modernizing the description to include new features, and updating the keywords you’re using. Give these tips a try and you’re sure to boost your response and get stronger leads.