As an independent retailer, if you do not market your seasonal goods early in the season as well, the holiday sales boat may sail without you. If you simply take the two adjectives, plan and budget, you end up with some very simple directives to attract buyers to your store. Target consumers who plan, and therefore are ready to buy early in the shopping season, with specific programs.
Summer is coming to a close and back to school campaigns are taken care of. Now is a great time to turn your attention to a website refresh that is likely part of your holiday readiness to-do list. Instead of approaching this task in the pure technological sense, a refresh should reinvigorate your website, and […]
The term “turnkey” is often used in the technology industry to describe pre-built computer packages in which everything needed to perform a certain task, such as recurring billing and shipping, is sold as a bundle. Such packages for ecommerce often integrate many applications to help develop a website with ready-made solutions and configurations to sell […]
With summer finally here in many parts of the country, you might balk at the idea of planning ahead for holiday sales. Believe it or not, you must gear up for the big season now, to ensure your online store has maximum impact during the key buying months ahead. To engage and prepare shoppers, retailers […]
Small business owners are 100 percent responsible for their customers’ personal information and credit card data. One of the biggest myths is that security is tied solely to credit card information. The Payment Card Industry (PCI) Security Council will be the first to point out that it is as much about the personal information of […]