by Sabrina Schnetzer The retail industry faces many challenges when it comes to hiring and maintaining quality employees. One of the hardest problems to overcome is employee theft. An employee is 5.4 times more likely to steal from their company than a customer is. As a result, employee theft alone costs U.S. businesses $50 billion annually. […]
Betting on Ecommerce: A Decade of Predictions and Results
by Meghan Stabler Anyone can make predictions, but we aren’t always so good at going back to see whether those predictions actually came true. There have been a lot of ideas over the years about where ecommerce is heading, so I thought it would be fun to look back at what experts, analysts, and industry […]
What to Expect From Payment Processing for Small Businesses in 2020
by Todd Spear When it comes to payment processing, 2020 will bring more options to the table. As the ways consumers pay for goods diversify, there’s a need for stronger security. The Rise of Generation Z Generation Z (folks born from the mid-90s through about 2015) represents a group of consumers who won’t remember a […]
The Guide for Indie Retailers Considering Automation Through RPA
by Daniel Pullen What is robotic process automation? Broadly speaking, RPA is a useful tool for maximally efficient use of a company’s resources, where ‘tool’ refers to both software and services. As the word ‘tool’ might suggest, functionality is the core feature of RPA, in the sense that it is a technology that enables optimal […]
Why Retailers Should Use Performance to Optimize Targeting Tactics
by Benoit Grouchko The world of digital marketing presents an unprecedented opportunity for targeting. Particularly for retail marketers, advanced targeting is crucial, and can now include real-world and digital actions. Despite there being a treasure trove of targeting opportunity, at the end of the day it’s performance that tells you how well your tactics are […]
The December 2019 Issue of Independent Retailer Magazine is Available Now!
The December 2019 Issue of Independent Retailer Magazine features Made in USA products. Check out more timely Product Trends, News, and Marketing tips as they are added to our website here:
The Benefits Beyond Black Friday
by Kris Tait Black Friday is a landmark holiday in the retail calendar, so much so that in previous years, some industries have seen the post-Black Friday madness amount for as much as 40% of their yearly revenue. The day is famous for frenzied shoppers desperate to snag a holiday bargain, and stores find themselves […]
How to Start an Effective Local Marketing Campaign for your Retail Shop
by Emma Sturgis Marketing campaigns are imperative for all kinds of businesses in this day and age. If you want your retail business to do well, then you need to go above and beyond to plan and orchestrate a local marketing campaign. Local marketing efforts can get your retail shop on the right track. Create […]
How to Write Ecommerce Listings That Get Noticed
by Kiana Mason A big key to your success in eCommerce is writing online product listings that make even the most skeptical consumers make a purchase. Listings need to showcase the benefits of your products, talk about the features, and compel people to buy. But writing listings isn’t always easy. Many eCommerce merchants make the […]
Purchases That Come Back to Haunt You
by Eran Rozenfeld A higher percentage of sales are starting to result in returns. Many people order items with no intention of keeping them. Sometimes it’s a matter of short-term usage, such as buying a new suit for an event, and returning it the next morning. Other times, it’s just part of a selection process […]
