The February 2019 Issue of Independent Retailer Magazine. Prep Your Store for the New Spring Season! Check out more timely Product Trends, News, and Marketing tips as they are added to our website here:
Halloween & Party Expo Preview
It may be only January, but retailers across the country already have Halloween on the brain. The biggest Halloween event in retail is happening January 25th – 27th in New Orleans. At this trade show by Clarion UX, retailers can find the biggest trends and best deals in costumes, merchandise, and spooky setups. Plus, retailers […]
Ethical Purchases Drive Sales
by Jasmine Glasheen Next-generation consumers are taking over the world. Millennials will outnumber Boomers in 2019, but not for long: by 2020, there will be even more Gen Z customers than Millennials. Young consumers are growing both in buying power and in number, and they made a big impression on retailers’ bottom lines this past […]
Complete Guide to Writing, Upholding & Enhancing Ecommerce Product Descriptions
by Grace Carter With ecommerce sales predicted to reach over $684 billion by 2020 in the US alone, it is no undeniable that there is money to be made from online selling. If you are a business looking for a slice of the pie, the only way you will be successful is by presenting your […]
The January 2019 Issue of Independent Retailer Magazine is Available Now!
The January 2019 Issue of Independent Retailer Magazine forecasts everything you need to know to run your business in 2019. Check out more timely Product Trends, News, and Marketing tips as they are added to our website here:
Branding in the Age of Amazon
by Alison McGuire, Marketing Director, Paper Mart With 43% of US ecommerce sales going to Amazon, how does a small to medium-sized company get any visibility? Having a strong branding strategy on and off Amazon is key. Many companies are seeing a decline in sales for the first time in years due to Amazon’s rapid […]
4 Ways Family Businesses Can Thrive Through Multiple Generations
by Raméz Baassiri While public corporations attract more media attention, family businesses also make a major impact on the U.S. and world economies. Family firms comprise more than half of all U.S. companies and generate at least 50 percent of the nation’s gross domestic product, according to the Harvard Business School. And, two-thirds of businesses […]
3 In-Store Merchandising Tactics to Maximize Shelf Appeal
by Simon Mitchell, Action Storage It might not seem so obvious to the customer, but there is a delicate, tactical science to arranging products in a retail space in order to boost the visual appeal of your products and, ultimately, boost your profits. We’ve narrowed it down to three vital areas with the greatest potential […]
4 Ways a Point of Sale System Can Increase Customer Loyalty
by Kasey Cover, Digital Marketing & Consumer Loyalty, FasTrax Solutions Ask any retailer what a Point-of-Sale (POS) system is and they’ll most likely tell you it’s the central component of their business. A combination of software and hardware, your POS system is so much more than a cash register, it’s the main hub where everything […]
Win Over Customers with Effective Product Content
by Dave Feinleib, CEO of Content Analytics As the holiday season quickly approaches, it’s important for brands and retailers to step up their online presence. By doing so, they can win over more customers both in-store and online. Product content is a simple yet incredibly effective way to engage with shoppers. Product content refers to […]
