by Mike Metz There are seemingly countless things to feel uncertain about right now, but we can be sure of one thing — online shopping will continue to be a big part of most Americans’ lives. We can also be sure that holiday shopping this year will be unlike any we have seen before. Is […]
Contactless Holidays: How Retailers Can Make Safer Payments a Reality for Peak Season
by David Wilkinson For independent retailers, the holiday season is always highlighted — finishing the year with as much profit as possible is significant to your business. This year, it is even more important, and that’s not all. Before you start thinking about decorations and window displays, you will have to take extra steps to […]
12 Ways Retailers Can Save Money During COVID-19
by Seth Tenenbaum Never have independent retailers needed to tap into their ingenuity as much as during COVID-19. From changing their product mix to expanding their social media impact, retailers are finding new ways to add value and push ahead (or at least hold steady). What you may not realize, though, is how much creativity […]
How Retailers Can Maximize Their Ad Spend this COVID Holiday Season
by Bryan Karas The holiday shopping season is nearly upon us, and soon everyone is going to be reading stories that have the same theme: You need to plan ahead. Although, this year is not like previous years. This year we are facing challenges that most of us have never experienced before. Things are different—for […]
Boulet Boots & Ten Star Outfitters to Open Showrooms at Dallas Market Center
by Western & English Sales Trade Association WESA’s biannual International Western/ English Apparel & Equipment Markets will take place at the Dallas Market Center starting in 2021. Dozens of companies have committed to permanent showrooms at the DMC since WESA’s announcement of the relocation. Boulet Boots and Ten Star Outfitters will open permanent showrooms on […]
Remain Mindful of ADA Mask Policies
by Nicole Smith Protecting customers and employees during the COVID-19 pandemic is now, more than ever, a top concern for retail businesses. Many retailers have instituted mandatory face mask policies pursuant to federal and state guidelines. In doing so, retailers should also consider reasonable accommodations for those who cannot wear a mask due to a […]
7 Tips to Improve Your Content Marketing Strategy
by Axadra If you are running an ecommerce business, then you’re already using content to let potential customers know what your brand is all about. Content is the fuel that powers any marketing initiative, and an effective content marketing strategy is crucial in mapping out the way to success. However, 63 percent of businesses are […]
Social Distancing Stickers: Building Brands, Saving Lives
by Andrew Witkin The past few months have been anything but normal. In order to keep individuals safe from COVID-19, governments have implemented strict guidelines on many aspects of everyday life. Everyone’s lives have been disrupted in some way, but the pandemic has also allowed us to get back to basics, where we can appreciate […]
October 2020 Issue of Independent Retailer Magazine is Available Now!
The October 2020 Issue of Independent Retailer Magazine continues our second Special Editorial Feature to Help You Survive Holiday Retail 2020. Check out more timely Product Trends, News, and Marketing tips as they are added to our website here:
Five Must-Have Strategies for Your Digital Marketing Budget
by Meghan Martinsen With 2020 winding down, it’s time for marketers to start planning their budget for 2021. Digital marketing is an essential element for marketers because it helps them get their products before prospects. If shoppers search the internet for products that digital marketers provide but can’t find their site, they will lose sales […]
