Amazon pretty much runs the ecommerce show by now. Especially with their free two-day shipping offer that comes with an Amazon Prime account, many consumers are turning to the online marketplace conglomerate for most of their buying needs. Even with its popularity, the rising costs to stay competitive on Amazon make you wonder if it […]
E-Commerce
Technological Solutions Help Retailers Ensure Integrity in “Last-Mile” Delivery
by Jeanae DuBois During the last six months of 2020, retailers were forced to meet customers where they were at – online at home. Retail spending increased more than 36 percent (a leap from 13.8 percent in 2019) as shoppers moved online. Forecasters say these trends will slow down, but not go away, as the […]
What Influences Consumers to Buy From Your Website?
The pandemic has caused a huge shift in online shopping, with over $708 billion being spent online in 2020 – an 18 percent increase compared to 2019. Brick-and-mortar retailers were forced to adapt quickly to keep from going under, which meant that those who did not have an ecommerce website then had to figure out […]
How to Prepare for Shipping & Supply Chain Challenges
The COVID-19 pandemic has caused a huge transformation in the shipping and supply chain industries. Since most consumers have been trying to stay safe at home, they have been shopping online and significantly increasing the amount of packages being shipped. This boost in ecommerce shopping is putting added weight and pressure onto shipping carriers and […]
5 Cross-Border Ecommerce Trends to Watch
by Juliana Pereira The COVID-19 pandemic has changed the way whole business sectors operate. Ecommerce is no exception as the virus forced brick-and-mortar retailers to shut down for months and continues to create an uncertain future for in-person shopping, even in light of an imminent vaccine. On the other hand, ecommerce continues to accelerate as […]
Leverage Social Media Automation to Drive Engagement
Since Facebook launched bots in Messenger back in 2016, the number of leads, sales, and talent recruited by businesses has increased exponentially. It’s been four years since then, and the landscape for how businesses harness the power of marketing automation through bots has changed. Different Marketing Entry Points As we roll into 2021, brands can […]
How to Reach Customers in Their Purchasing Journey
by Courtney Parker A customer’s journey to a purchase decision is different today than even six months ago, especially when considering a high-ticket item. In some cases, online research has become more important, which opens the door for local retailers who can create a comprehensive presence across multiple digital touchpoints to reach consumers wherever they […]
Technology’s Role in the New Retail Paradigm Post-COVID-19
by Pranav Tyagi This is a pivotal time for retailers. Many were already facing pressures from the growth in ecommerce prior to the onset of the pandemic, and after months of stay at home orders and forced closures, these stresses have only increased. According to recent data from IBM’s U.S. Retail Index, COVID-19 has expedited […]
Holiday Cheer: Sledding Through a Successful Season with New Digital Strategies
by Allison DiRienzo and Jen Whittemore Meet Sophie, the (imaginary) owner of a successful small gift shop in Massachusetts. Before COVID-19, her reputation for unique, high-quality gifts kept her store buzzing. It was the kind of place where people lingered, sipped free coffee and hot cider, and were enticed to buy more! Once the pandemic […]
2021 Marketing with Email & SMS
Now that indie retailers everywhere are ready to rack in holiday sales, the rest of the year is going to be spent figuring out ways to retain all those new customers. Bluecore warns in a report on shoppers motives and preferences that while acquisition efforts are important, if there’s no focus on retention, those acquired […]
