New year, new you! While the second half of 2021 is going much better than the first half, it has still been an oddball year for retailers. 2020 was spent tip-toeing around the pandemic, this year many businesses were transitioning back to normal, and 2022 is going to bring along some more big changes. Independent […]
E-Commerce
Introducing Digital Neighborhoods in the Age of Retail
by Derek O’Carroll During the pandemic, retail had to migrate solely online — and with this seismic shift, shopper expectations have permanently changed. A smooth transaction and quick delivery is no longer a perk for customers and is simply the baseline expectation. Consumers everywhere now seek a rewarding and enjoyable online shopping experience: one to […]
Online Reviews Establish Trust & Drive Purchase Behavior
The ecommerce world has changed dramatically since the height of the pandemic, and now that many consumers are used to shopping online, these changes could be here to stay. Probably one of the bigger changes is the importance of online reviews, which have become a huge factor impacting online purchase decisions, even ranking above price, […]
5 Tips for Ecommerce Shopper Safety
As ecommerce has displayed exponential growth over the past year, unfortunately so has online fraud. Recent data predicts an 18 percent increase in cybercrime over the course of 2021, according to the latest research from Juniper Research. The security of your shoppers should be retailers’ biggest priority. Putting customers’ details at risk of fraud and […]
How to Plan a Product Launch on Social Media
Social media has made interacting with consumers so much easier. Shoppers no longer need to come into the store to know what a brand is up to — they can simply scroll through their phone to see new posts and videos. Especially with planning a new product launch, social media is key to getting as […]
How to Optimize Ecommerce Recommendations
by Mattieu Blandineau Building a recommendation engine from scratch can be complex, while relying on off-the-shelf, packaged solutions makes it almost impossible to develop a differentiated customer experience or gain a competitive advantage. Now, there is another way — today, retailers have an ability to build recommendations using an API-driven machine intelligence approach that is […]
4 Ecommerce Business Financing Tips
by Evan Bleker It has always been quite a challenge for small ecommerce businesses to get funding. Most lenders usually favor big companies with great backgrounds and a skyrocketing sales history, but what about small businesses in the ecommerce scene? You can, if you have the right know-how. Here are four quick tips on how […]
How to Leverage Amazon Prime Day
We all know that Amazon dominates the ecommerce world. So much so, that they created their own two-day shopping event, this year taking place June 21-22, 2021. Amazon Prime Day started in 2015 as a one-day-only shopping event exclusively for Amazon Prime members and it has since expanded to multiple days with early deals leading […]
A One-Stop-Shop Marketplace for Local Retailers
Many retailers turned to online marketplaces, especially during the pandemic, to increase brand awareness and sales. While this may seem like a good idea for some businesses, marketplace behemoths such as Amazon make it difficult for brands to expand their horizon with the fierce competition and the need for a big advertising budget. One unique […]
Revolutionizing the B2B Experience
Lion Brand Yarn Company, a fifth generation, family-owned business that offers knitting and craft yarn, has introduced an innovative way for retailers to purchase merchandise. The company launched their first-ever “Virtual Showroom,” which is poised to revolutionize the crafting industry and set the standard for effective business operations in our evolving age of hybrid and […]
