by Cirrus Systems Inc.
E-Commerce
Five Factors Poised to Impact Ecommerce in 2020
by Greg Chapman We are currently in the midst of a major transformation in the world of ecommerce. The 2010’s brought with them improvements in technology that have revolutionized how the world thinks of ecommerce, improving the overall online shopping experience. The growth of ecommerce shows no signs of slowing as we make our way […]
Online Reviews’ Financial Impact on Local Retail
For local retailers, five-star ratings aren’t all they’re cracked up to be. In fact, five-star shops actually earn less yearly revenue on average than retailers with a 1 to 1.5 star rating. The star-rating sweet spot for revenue is between 3.5 and 4 stars. This is just one finding from a new study from Womply, […]
Three Ways to Improve Your Email Marketing
by Kristin Savage Email marketing is dead… Or is it? Over the past few years, we’ve seen many authoritative resources claim that we should stop investing our money in email marketing. MarTechSeries, an online marketing trends magazine, for instance, claims that email marketing is the most unreliable strategy due to many reasons, namely: It’s susceptible […]
Merchant Survey Reveals 2020 Ecommerce Trends
by 2Checkout The Ecommerce Trends Survey, carried out by 2Checkout with more than 1,200 companies across the world, has revealed their latest digital commerce priorities, challenges, and plans. The participating companies span a wide spectrum of industries, and sizes, yet they all report similar concern and approaches around ecommerce. 2Checkout is the leading all-in-one monetization […]
Annual Report on the Future of Technology & Media
Activate, the leading management consulting firm for media, technology, entertainment, and sports businesses, recently released the Activate Technology and Media Outlook 2020, a comprehensive annual report on the state of the Internet, technology, media, and entertainment industries. The report is based on groundbreaking proprietary research. In their sixth report, Activate focused on topics such as […]
Online Shoppers Say It’s Retailers’ Responsibility to Minimize Environmental Damage Caused by Returns
Returns of products purchased online generate five billion tons of trash and 15 million metric tons of carbon dioxide (CO2) annually. And while consumer behavior can contribute to this, the majority of online shoppers say it is the retailers’ responsibility to address the environmental damage caused by returns. That is the finding of a new […]
Lightspeed Loyalty Helps Loyal Tee Boutique Better Connect with Their Customers
Lightspeed, an organization that offers cloud-based technology for retailers and restaurateurs, is making groundbreaking advancements for small and medium-sized businesses with the next innovation in loyalty programs. The launch of their next phase in programs, Omni Loyalty, is coming soon this year and will allow retailers to build out their loyalty program to integrate their […]
Four Ways Podcasting is Changing Digital Marketing
Podcasting has been an excellent way for businesses to drive their viral marketing. No matter your industry or position, breaking into podcasting can help you diversify your outreach and provide you with a stronger way to connect with your community, especially in a fast-paced market. Synergizing With Content There is a high chance that you […]
The Buy-Now-Pay-Later Option That Consumers Are Raving About
More and more retailers are allowing customers to pay for products in installments, with big players such as H&M, ASOS and Topshop having the service readily available for shoppers. Research from Splitit, a global installment payment solution provider, found that 35 percent of shoppers are more likely to make a purchase online if retailers offered […]
