Returns of products purchased online generate five billion tons of trash and 15 million metric tons of carbon dioxide (CO2) annually. And while consumer behavior can contribute to this, the majority of online shoppers say it is the retailers’ responsibility to address the environmental damage caused by returns. That is the finding of a new […]
E-Commerce
Lightspeed Loyalty Helps Loyal Tee Boutique Better Connect with Their Customers
Lightspeed, an organization that offers cloud-based technology for retailers and restaurateurs, is making groundbreaking advancements for small and medium-sized businesses with the next innovation in loyalty programs. The launch of their next phase in programs, Omni Loyalty, is coming soon this year and will allow retailers to build out their loyalty program to integrate their […]
Four Ways Podcasting is Changing Digital Marketing
Podcasting has been an excellent way for businesses to drive their viral marketing. No matter your industry or position, breaking into podcasting can help you diversify your outreach and provide you with a stronger way to connect with your community, especially in a fast-paced market. Synergizing With Content There is a high chance that you […]
The Buy-Now-Pay-Later Option That Consumers Are Raving About
More and more retailers are allowing customers to pay for products in installments, with big players such as H&M, ASOS and Topshop having the service readily available for shoppers. Research from Splitit, a global installment payment solution provider, found that 35 percent of shoppers are more likely to make a purchase online if retailers offered […]
Business Maker Has Everything You Need to Start A Business
You’ve got an idea, you know what to sell and you’re ready to get started on your business! As excited as you might be, there’s a lot that goes into running a retail business. Not only do you have to figure out how to market yourself on a budget, but then you need to figure […]
Betting on Ecommerce: A Decade of Predictions and Results
by Meghan Stabler Anyone can make predictions, but we aren’t always so good at going back to see whether those predictions actually came true. There have been a lot of ideas over the years about where ecommerce is heading, so I thought it would be fun to look back at what experts, analysts, and industry […]
How to Start an Effective Local Marketing Campaign for your Retail Shop
by Emma Sturgis Marketing campaigns are imperative for all kinds of businesses in this day and age. If you want your retail business to do well, then you need to go above and beyond to plan and orchestrate a local marketing campaign. Local marketing efforts can get your retail shop on the right track. Create […]
How to Write Ecommerce Listings That Get Noticed
by Kiana Mason A big key to your success in eCommerce is writing online product listings that make even the most skeptical consumers make a purchase. Listings need to showcase the benefits of your products, talk about the features, and compel people to buy. But writing listings isn’t always easy. Many eCommerce merchants make the […]
Four Ways E-Tailers Can Keep Customer Data Safe
by Graeme Caldwell Over the last couple of years, consumer confidence has been damaged by repeated data leaks from ecommerce stores. Every online retailer is aware of Magecart and the damage it has done. Companies like Adidas, Sears, and Macy’s have also suffered data leaks. The problem is even more acute for smaller retailers, since […]
2019 Online Shopping Behavior: What Do Customers Want?
The 2019 Online Shopper Survey carried out by 2Checkout between May and July 2019 has revealed consumer preferences, challenges and behavior when it comes to buying online. The answers gathered from respondents across the world give insights ranging from what products they buy online to what influences their buying decisions or cross-border shopping choices. Online […]
