by Sergey Lypchenko In the online retail field, keeping track your customers’ data is extremely important but often hard to perform. Luckily, we have software helpers. Today’s Customer Relationship Management (CRM) systems turn the registration, tracking, and usage of customer data into a fast and easy-to-handle process. Let’s take a closer look at the advantages […]
E-Commerce
How to Sell on Handmade at Amazon
Ecommerce giant Amazon has a special section for Handmade items on their website. Featuring Artisans from over 80 countries around the world, this newer section is intended to give small businesses a chance to reach more customers and will offer a wide variety of home decor, jewelry, accessories, gifts, and more. The question is, should […]
How to Run an Effective Email Marketing Campaign
Ever wonder how many views your email blasts are getting for your business? Almost every retailer is now sending emails with promotions, new product offers, and other information to try and get the consumer’s attention, so it can be difficult to get your voice heard among the mass flow. A new study by Pitchbox and […]
Online Meets Brick and Mortar with the Help of Fifth Wall
As massive retailers such as Sears and Payless are leaving vacant storefronts, online indie retailers and pop-up shops have been moving into the brick and mortar spaces. More e-tailers are finding out the importance of having a physical presence, but getting the funds to move into a storefront can be a bit difficult. That’s where […]
Instagram Launches In-app Checkout
Online sellers, rejoice. Instagram has announced a new feature called “Checkout” that allows shoppers to buy directly from your posts without leaving the app. The feature is still in beta testing, but has big implications for the future of online shopping. Over the past few years, Instagram has added more and more consumer-focused features such […]
Online Fraud: Should You Be Worried?
We live in a very digitally-conscious age where anyone can do virtually anything with a smartphone. Consumers can make a bill payment, purchase products online, and store their credit card information in their phones so there’s no need to carry around a wallet. As easy and convenient as all of these things are, the protection […]
How to Win a Customer for Life
For many independent online sellers, getting your website in front of potential shoppers can be challenging. Optimizing SEO is harder and more competitive than ever, with preference often given to larger companies. Social media promotions offer greater visibility, but at a cost, and that landscape is also very crowded. In other words, once a customer […]
Tips for High-Quality DIY Product Photos
Having high-quality photos is no longer a luxury for retailers, but a necessity. 90% of the information transmitted to our brain is visual. So, no matter how detailed your product description is, the quality of your photo can make or break a sale. Use Your Smartphone. A high-quality camera helps, but it’s not necessary. You […]
We Know Amazon.com – But what is AWS?
Amazon monopolizes much of the conversation around retail, between its popular Prime program, advances in shipping logistics, Amazon Go’s payment technology, and most recently the HQ2 contest and the circus than ensued. But, there is one sleeping Amazon giant that arguably has played an even bigger role in startup, ecommerce, and technology innovation: Amazon Web […]
Is Facebook Still Effective for Startups?
Many successful ecommerce retailers built their brands on Facebook. Specifically, direct-to-consumer startups from recent years like Brandless, Casper, Allbirds, Framebridge, and BarkBox built revolutionary retail brands almost exclusively on social media. At National Retail Federation’s BIG Show in January, CNBC’s Lauren Thomas held a discussion panel with executives from BarkBox and Framebridge, among others, to […]
