Gen Y and Gen Z seem to be spending the most amount of time on social media platforms Snapchat and Instagram, and retailers are taking note. Many big brands such as Victoria’s Secret® and Target® have advertised through both sites and in May, Instagram started allowing selected users to purchase items from retail ads directly […]
E-Commerce
How Amazon is Addressing “Try Before You Buy”
How annoying is it to buy a piece of clothing online, not like the way it fits, and then go through the hassle of sending it back? And often you have to pay extra shipping fees out of your own pocket. This isn’t the ideal situation for loyal customers, and that’s why Amazon’s “try before […]
How Good Website Design Translates to Better Sales
In today’s digital world, every business needs an online presence, whether you sell organic baby clothes, gourmet barbecue sauce, or marketing services. Most consumers do online research before making purchasing decisions and your website informs how they view your brand.
Retailers: What You Need to Know About SEO
If you are looking for a specific product and want to know more before buying it, what do you do? Most people turn to Google for answers, either looking at product reviews from other customers or the product descriptions themselves to see if it has everything they need. As a retailer, wouldn’t you rather be […]
The Conversational Magic Sauce for Ecommerce
Ecommerce continues to grow every day, but there’s something missing amongst all the hype. Since the beginning of time, commerce has been a conversational experience. Businesses have to talk with customers and relate to them in order to make a sale, and according to Michael Perry, Director of Product at Shopify, this conversation “magic sauce” […]
New Supreme Court Ruling Impacts Online Retailers
In a decades-long debate, the Supreme Court ruled on June 21st in favor of South Dakota in that small catalog and web retailers will have to comply with the conflicting tax rules of more than 12,000 local tax jurisdictions across 46 states. This is a big win for states and brick-and-mortar retailers, but not everyone […]
Adding Mobile Package Tracking Can Help Your E-Commerce Store
Have you ever had a customer complain about a lost package or that it was taking too long to receive their order? Amazon is putting a live mobile tracking feature on their map, allowing customers to know when their expected package is nearby. Many online retailers have overlooked the importance of tracking, or rely too […]
Q&A with Shopify on Social Commerce
There is no question social media is changing how, when, and why people shop. We discussed these changes in consumer behavior with Satish Kanwar, VP & GM of Channels at Shopify.
Grocery Goes Digital
According to Supermarket News, about 45% of consumers have shopped for groceries online, but 60% of that group says they rarely do so. The biggest barrier to online grocery shopping is perishables like meat and produce.
Visual Merchandising: Creating a Community Online
Brick and mortar independent retailers capture the hearts of their communities and play an integral part in them. The bond created in-person through new connections and friendships born between businesses, customers, and neighbors can be recreated by small online businesses through visual merchandising.
