Amazon Prime Day started just five years ago, but is already a record-breaking sales event for the ecommerce platform. This year, Amazon sold more than 175 million products worth $7.16 billion on Prime Day, up 71% from 100 million products worth $4.19 billion in 2018. Dubbed “Black Friday in July,” Prime Day is the third-largest […]
E-Commerce
What To Know Before Going From Online to Brick and Mortar
by Emma Sturgis Running an internet business is one thing, but taking on the “brick and mortar” world, however, is a whole other ballpark. If you’re an ecommerce business owner who is moving to the big leagues with an establishment of your own physical retail shop, then you need to thoroughly prepare. These preparation tips […]
Ecommerce Beyond Amazon
by Meaghan Brophy Despite dominating headlines, Amazon is not the be-all and end-all of ecommerce. Many indie sellers are thriving outside the sharp confines of Amazon.com. “Amazon is not the only option for attracting ecommerce sales,” says Allen Kaplun, owner of GreenDropShip.com. “In fact,” he says, “Amazon only has 35 – 50% of the market […]
WOW Customers With This New AR Virtual Try-On Tool
Step aside mass merchants, this one’s for the little guys. Perfect Corp. recently announced the launch of the new ‘YouCam for Web,’ offering AR makeup try-on solutions for small and medium sized businesses, according to a press release. This feature will allow consumers to browse and test what cosmetic products would look like using augmented […]
Alexa, Send Me Customers
One in five U.S. consumers have used a voice-enabled device, such as Echo Dot or Google Home, to make a purchase. Just 20 percent of the population seems like a low number. However, the number of people shopping via voice has increased by more than ten percent over last year, indicating rapid growth. More households, […]
A Step-By-Step Guide To Building Your Social Media Presence
The internet is a powerful tool that has been helping small businesses thrive. Between the power of websites, Google and social media, it doesn’t take long for a start-up retailer to get their products out there for the world to see. In fact, 88 percent of consumers pre-research their buys online before making a purchase […]
How Etsy’s Free Shipping Policy Will Affect You
Sellers seem to be shouldering the burden from all the competition with Amazon’s shipping policies. Etsy is the latest online marketplace to make free shipping available to consumers. As of the end of July, products sold on Etsy that ship for free will get priority placement in US search results on the e-commerce site. This […]
How To Build A Great Customer Relationship Management System in 5 Steps
by Sergey Lypchenko In the online retail field, keeping track your customers’ data is extremely important but often hard to perform. Luckily, we have software helpers. Today’s Customer Relationship Management (CRM) systems turn the registration, tracking, and usage of customer data into a fast and easy-to-handle process. Let’s take a closer look at the advantages […]
How to Sell on Handmade at Amazon
Ecommerce giant Amazon has a special section for Handmade items on their website. Featuring Artisans from over 80 countries around the world, this newer section is intended to give small businesses a chance to reach more customers and will offer a wide variety of home decor, jewelry, accessories, gifts, and more. The question is, should […]
How to Run an Effective Email Marketing Campaign
Ever wonder how many views your email blasts are getting for your business? Almost every retailer is now sending emails with promotions, new product offers, and other information to try and get the consumer’s attention, so it can be difficult to get your voice heard among the mass flow. A new study by Pitchbox and […]
