by Graeme Caldwell Over the last couple of years, consumer confidence has been damaged by repeated data leaks from ecommerce stores. Every online retailer is aware of Magecart and the damage it has done. Companies like Adidas, Sears, and Macy’s have also suffered data leaks. The problem is even more acute for smaller retailers, since […]
E-Commerce
2019 Online Shopping Behavior: What Do Customers Want?
The 2019 Online Shopper Survey carried out by 2Checkout between May and July 2019 has revealed consumer preferences, challenges and behavior when it comes to buying online. The answers gathered from respondents across the world give insights ranging from what products they buy online to what influences their buying decisions or cross-border shopping choices. Online […]
Black Friday Cyber Security for Retailers
by Damon Culbert The retail industry is the most at risk from cyber attack, with one report from Business in the Community suggesting that 43 percent of retail businesses have the fewest cyber security measures in place. With Black Friday around the corner, the retail industry is headed into the busiest period of the year. […]
New Affinity-Based Personalization Helps Deliver Better Customer Experiences
Dynamic Yield, an AI-powered personalization platform, recently announced their new Affinity-Based Personalization tool, which allows brands to leverage automatically generated user profiles to easily build a new class of user segments and deliver highly-targeted experiences across multiple channels. This new capability scores important interactions, profiling individual preference for use in targeting and experience delivery. To […]
Prime Day Provides Trickle-Down Sales for Small Retailers
Amazon Prime Day started just five years ago, but is already a record-breaking sales event for the ecommerce platform. This year, Amazon sold more than 175 million products worth $7.16 billion on Prime Day, up 71% from 100 million products worth $4.19 billion in 2018. Dubbed “Black Friday in July,” Prime Day is the third-largest […]
What To Know Before Going From Online to Brick and Mortar
by Emma Sturgis Running an internet business is one thing, but taking on the “brick and mortar” world, however, is a whole other ballpark. If you’re an ecommerce business owner who is moving to the big leagues with an establishment of your own physical retail shop, then you need to thoroughly prepare. These preparation tips […]
Ecommerce Beyond Amazon
by Meaghan Brophy Despite dominating headlines, Amazon is not the be-all and end-all of ecommerce. Many indie sellers are thriving outside the sharp confines of Amazon.com. “Amazon is not the only option for attracting ecommerce sales,” says Allen Kaplun, owner of GreenDropShip.com. “In fact,” he says, “Amazon only has 35 – 50% of the market […]
WOW Customers With This New AR Virtual Try-On Tool
Step aside mass merchants, this one’s for the little guys. Perfect Corp. recently announced the launch of the new ‘YouCam for Web,’ offering AR makeup try-on solutions for small and medium sized businesses, according to a press release. This feature will allow consumers to browse and test what cosmetic products would look like using augmented […]
Alexa, Send Me Customers
One in five U.S. consumers have used a voice-enabled device, such as Echo Dot or Google Home, to make a purchase. Just 20 percent of the population seems like a low number. However, the number of people shopping via voice has increased by more than ten percent over last year, indicating rapid growth. More households, […]
A Step-By-Step Guide To Building Your Social Media Presence
The internet is a powerful tool that has been helping small businesses thrive. Between the power of websites, Google and social media, it doesn’t take long for a start-up retailer to get their products out there for the world to see. In fact, 88 percent of consumers pre-research their buys online before making a purchase […]
