As the ecommerce industry continues to grow and innovate, consumers’ expectations become harder for online retailers to meet. Programs such as Amazon Prime have increased the demand for fast and inexpensive shipping. In fact, during the 2013 holiday season, Amazon.com reported it shipped enough items with Prime to deliver at least one gift to every household in America.
Each minute, $83,000 in sales are transacted on Amazon, according to Intel. If you do the math, that is an impressive $4,980,000 every hour, and $119,520,000 every day. This volume and visibility can be a game changer for many online retailers who sell on Amazon’s third-party marketplace.
By Mike Auger Many businesses experience a seasonal summer slowdown, including online stores. To combat this, determine what promotional or marketing plans you have in place now that can be fine-tuned, or amped up to help maintain or even increase summertime revenues. Your current ecommerce platform should have ways to address most, if not all […]
The home page plays an important role in the overall picture of a successful ecommerce site. It often sets the tone for the rest of the visitor experience, and is typically the page visitors will return to in order to reacquaint themselves.
Having a website is imperative for every retailer, including independent brick & mortars. At minimum, potential customers should be able to find you through a search, get a sense of who you are and what type of merchandise you carry, and find your locations and hours.
The product page is one of the most important pages on an ecommerce site, and a place to display new items. Unlike brick and mortar stores which naturally possess a hold on the customer, due in part to the time it would take to leave and seek a similar or same product at another store, buyers online can move from store to store in just a few seconds.
Pay per click (PPC) advertising should be a staple in any serious effort to grow a business. When set up correctly, PPC can increase traffic, revenue, and profits for any business in any industry. When set up incorrectly, efforts usually end up costing more money than they are worth, and become a liability rather than an asset to the business
Small business owners today typically have to wade through a bevy of service providers when it comes to their online presence. There is more noise in the marketplace and more options than even five years ago, but the guiding principles of common sense and value are timeless.
It is no secret that shipping is one of the most essential elements in helping to close ecommerce sales. Customers want to know how much it is going to cost to ship their orders, and when they will receive them, and they want that information readily available.
Affiliate marketing is a type of performance-based marketing that allows you to extend your sales reach through avenues that do not usually require upfront expenses. Typically, affiliate marketing only requires a payout to affiliates when certain criteria have been met, such as a fee for every sale or lead they bring to your website.