Social media is constantly evolving with new ways to post videos and interact with your followers. These online connections especially changed during the COVID-19 pandemic so companies could continue to reach out to their customers and keep them interested in their brand. Retailers should continually be updating their social media tactics to keep viewers interested […]
E-Commerce
Build Profits with Video Marketing
The rise of ecommerce sales is just one of the many changes that were brought about by the COVID-19 pandemic. Consumers preferred to stay safe in their homes and shop online. As convenient as this is, customers can no longer touch or try on a product before making a purchase, which means they do not […]
Online is Crucial for Small Businesses
by Visual Objects Most shoppers keep their smartphones on them for immediate access to information. In fact, 76 percent of consumers look for a company’s online presence before visiting in-person, according to a new report from Visual Objects, a directory of design and creative agencies. This report shows how increasingly important it is that businesses […]
How to Save Money with These Shipping Secrets
As ecommerce shopping continues to grow, consumers continue to expect free shipping and free returns, since retail conglomerates such as Amazon and Walmart allow this to be their competitive mark. Indie retailers feel they must compete and eat the cost both ways in order to give shoppers what they want, which is causing friction in […]
The Environmental Cost of Free Online Returns
U.S. online purchases over the 2020 holidays grew 32.2 percent from 2019, totaling a record $188.2 billion, according to CNBC. This surge in ecommerce activity is translating into record returns volume, once again leaving shipping carriers strained as they get overloaded with packages. Leaving a Massive Environmental Footprint While the idea of free online returns […]
Introducing the Dark Storefront: A New Way of Shopping Online
As a result of the shutdowns and stay-at-home orders due to the COVID-19 pandemic, many retailers have put more of a focus on their ecommerce websites and online ordering. While brick-and-mortar is still primary, business owners are finding creative ways to utilize their storefront space other than just for in-store shopping. The Move to Dark […]
Is It Still Beneficial to Sell on Amazon?
Amazon pretty much runs the ecommerce show by now. Especially with their free two-day shipping offer that comes with an Amazon Prime account, many consumers are turning to the online marketplace conglomerate for most of their buying needs. Even with its popularity, the rising costs to stay competitive on Amazon make you wonder if it […]
Technological Solutions Help Retailers Ensure Integrity in “Last-Mile” Delivery
by Jeanae DuBois During the last six months of 2020, retailers were forced to meet customers where they were at – online at home. Retail spending increased more than 36 percent (a leap from 13.8 percent in 2019) as shoppers moved online. Forecasters say these trends will slow down, but not go away, as the […]
What Influences Consumers to Buy From Your Website?
The pandemic has caused a huge shift in online shopping, with over $708 billion being spent online in 2020 – an 18 percent increase compared to 2019. Brick-and-mortar retailers were forced to adapt quickly to keep from going under, which meant that those who did not have an ecommerce website then had to figure out […]
How to Prepare for Shipping & Supply Chain Challenges
The COVID-19 pandemic has caused a huge transformation in the shipping and supply chain industries. Since most consumers have been trying to stay safe at home, they have been shopping online and significantly increasing the amount of packages being shipped. This boost in ecommerce shopping is putting added weight and pressure onto shipping carriers and […]
