Due to the rise of the subscription box economy, consumers can now order anything from razors to ready-to-cook meals to be delivered to their doorstep on a regular basis. Today, thousands of subscription services exist, and after years of focusing on growth through acquisition, it’s time for retailers to rethink their strategies. In Brightback’s second […]
E-Commerce
The Rise of Ecommerce & Its Outlook Post-Coronavirus
by Kayla Matthews Ecommerce, which has come to dominate the retail market over the past few years, is one of the few sectors doing well during the coronavirus outbreak. While physical retail has struggled with store closures and a smaller consumer base over the past few weeks, online retailers have reported notable sales growth. However, […]
How Retailers Can Protect Themselves Against Counterfeit Goods
Over a quarter of American consumers have accidentally bought at least one counterfeit product in the past year, and 52 percent of U.S. consumers have lost trust in a brand after buying a fake product online. 32 percent of American consumers believe online marketplaces should be doing more to stop the purchase of counterfeit goods, […]
How to Adapt Your Ecommerce Business to the Coronavirus Quarantine
by Daniela McVicker There’s no doubt that the global response to COVID-19 has changed the way consumers shop. Brick and mortar stores that are deemed ‘non-essential’ have largely closed down. People are avoiding going out in public. Even stores that have remained open are limiting hours, and taking other steps to prevent too much in-store […]
The Value of Brand Ambassador Programs for Start-Up Businesses
If it feels like Instagram influencers seem to be running social media, they pretty much are. With their massive numbers of followers and constant free products flooding their mailbox, they have new content to provide every day. As a retailer, you may be thinking about whether or not you should use, or even afford, an […]
INOX Jewelry Launches Microsites, Supporting Online Sales for Retailers
Empowering businesses during trying times, INOX Jewelry has developed a tool for retailers to supplement online sales. As brick and mortar shops are forced to close nationally, stores are scrambling for new and innovative touchpoints with customers. INOX’s Men’s E-store Microsite Program allows partnering retailers to link their existing site to a fully-functioning store-branded website, […]
How Retailers Can Protect Themselves Against Counterfeit Goods
Over a quarter of American consumers have accidentally bought at least one counterfeit product in the past year, and 52 percent of U.S. consumers have lost trust in a brand after buying a fake product online. 32 percent of American consumers believe online marketplaces should be doing more to stop the purchase of counterfeit goods, […]
Kabbage Launches Online Hub to Help Boost Sales for U.S. Small Businesses Impacted by COVID-19
On Wednesday, March 18, Kabbage Inc. launched www.helpsmallbusiness.com to support small businesses financially impacted by COVID-19. The initiative is a call-to-action across the U.S., enabling anyone to purchase an online gift certificate from participating small businesses to provide them with crucial financial support. Certificates can be redeemed in full after they are issued or in […]
Five Banking Issues Online Retailers Are Facing
by Cameron Peake As a founder who has spent most of my career in financial services, I intimately know the unnecessary hurdles that small business owners face when it comes to banking. Whether you’re trying to open a bank account, send payments and transfers, or simply separate your business and personal finances without incurring costly […]
The Value of Brand Ambassador Programs for Start-Up Businesses
If it feels like Instagram influencers seem to be running social media, they pretty much are. With their massive numbers of followers and constant free products flooding their mailbox, they have new content to provide every day. As a retailer, you may be thinking about whether or not you should use, or even afford, an […]
