Over a quarter of American consumers have accidentally bought at least one counterfeit product in the past year, and 52 percent of U.S. consumers have lost trust in a brand after buying a fake product online. 32 percent of American consumers believe online marketplaces should be doing more to stop the purchase of counterfeit goods, […]
E-Commerce
Kabbage Launches Online Hub to Help Boost Sales for U.S. Small Businesses Impacted by COVID-19
On Wednesday, March 18, Kabbage Inc. launched www.helpsmallbusiness.com to support small businesses financially impacted by COVID-19. The initiative is a call-to-action across the U.S., enabling anyone to purchase an online gift certificate from participating small businesses to provide them with crucial financial support. Certificates can be redeemed in full after they are issued or in […]
Five Banking Issues Online Retailers Are Facing
by Cameron Peake As a founder who has spent most of my career in financial services, I intimately know the unnecessary hurdles that small business owners face when it comes to banking. Whether you’re trying to open a bank account, send payments and transfers, or simply separate your business and personal finances without incurring costly […]
The Value of Brand Ambassador Programs for Start-Up Businesses
If it feels like Instagram influencers seem to be running social media, they pretty much are. With their massive numbers of followers and constant free products flooding their mailbox, they have new content to provide every day. As a retailer, you may be thinking about whether or not you should use, or even afford, an […]
Trends Fueling Retail’s Brick & Mortar Digital Transformation
by Derek Jones, VP Enterprise Solutions AMERICAS at Deputy Technology is seeping into every aspect of the brick-and-mortar experience, from customer communications to workforce management, payments, in-store product personalization, and more. In fact, a solid digital transformation strategy is now standard to survive in today’s infamous and often overblown retail ‘apocalypse.’ Take Macy’s, for example. […]
How to Create a Memorable Unboxing Experience
by Simon Pleass
Customer Analytics Can Help Grow Your Business
by Cirrus Systems Inc.
Five Factors Poised to Impact Ecommerce in 2020
by Greg Chapman We are currently in the midst of a major transformation in the world of ecommerce. The 2010’s brought with them improvements in technology that have revolutionized how the world thinks of ecommerce, improving the overall online shopping experience. The growth of ecommerce shows no signs of slowing as we make our way […]
Online Reviews’ Financial Impact on Local Retail
For local retailers, five-star ratings aren’t all they’re cracked up to be. In fact, five-star shops actually earn less yearly revenue on average than retailers with a 1 to 1.5 star rating. The star-rating sweet spot for revenue is between 3.5 and 4 stars. This is just one finding from a new study from Womply, […]
Three Ways to Improve Your Email Marketing
by Kristin Savage Email marketing is dead… Or is it? Over the past few years, we’ve seen many authoritative resources claim that we should stop investing our money in email marketing. MarTechSeries, an online marketing trends magazine, for instance, claims that email marketing is the most unreliable strategy due to many reasons, namely: It’s susceptible […]
