by Grace Carter With ecommerce sales predicted to reach over $684 billion by 2020 in the US alone, it is no undeniable that there is money to be made from online selling. If you are a business looking for a slice of the pie, the only way you will be successful is by presenting your […]
E-Commerce
Ecommerce’s Serial Return Problem
Last year, UPS delivered 1.4 million packages back to retailers on January 3rd, also known as “National Returns Day.” Brick and mortar retailers see about 8 percent of all purchases returned. For ecommerce sellers, that number swells to 30 percent of all purchases. Online apparel purchases are returned at a rate of nearly 40 percent. […]
Branding in the Age of Amazon
by Alison McGuire, Marketing Director, Paper Mart With 43% of US ecommerce sales going to Amazon, how does a small to medium-sized company get any visibility? Having a strong branding strategy on and off Amazon is key. Many companies are seeing a decline in sales for the first time in years due to Amazon’s rapid […]
Fast Facts from the 2018 Omnichannel Buying Report
BigCommerce conducted a study of over 3,000 consumers to find out how shoppers are buying in 2018. While 87 percent of all consumer spending still happens offline, the shopping journey as a whole is much more digital and multichannel.Before Making an In-Store Purchase: 39% of digital consumers visited a brand’s website 36% read customer reviews […]
Shipping Helps Drive Customer Loyalty
Customers love discounted shipping. They love it so much, that most retailers’ loyalty programs involve either free shipping or two-day shipping as a reward. It really makes customers feel like they’re getting a deal, especially around the holidays when shipping can be a huge add-on when doing all of their online shopping. Amazon’s Prime membership […]
Ecommerce Rebuilds Brick and Mortar
As existing brick and mortar giants such as Sears and Toys “R” Us are shuttering, a giant wave of freshman brick and mortar retailers are entering the scene. Where are these brands coming from? The Internet, of course. Most notably, the Instagram darling turned mega beauty brand Glossier opened a flagship store in New York […]
RICS Software Announces Brand Catalog Data Capabilities
RICS Software, a POS and inventory management platform used by nearly 2,000 independent retail stores across North America, is introducing a new ground-breaking capability that connects retailers and brands. Starting in the footwear category, RICS will provide access to product catalogs from brands from right inside the RICS Back Office feature. No more hassling brands […]
Three Reasons the Future of Retail Depends on Connectivity
by Haley Bakker Thirty years ago, the idea that someday you would trade in your newspaper for a handheld device that delivers news in real-time was inconceivable. As technologies like social media emerged and the internet exploded, the antiquated daily print newspaper industry collapsed. Just like the evolution of the news media industry, the retail […]
Amazon Storefronts: Friend or Foe?
Amazon Storefronts is an Amazon microsite that highlights independent retailers that manufacture or handcraft unique products. Amazon launched this subset of their ecommerce platform in September and accompanied it with a national TV advertisement featuring The Little Flower Soap, an indie retailer that has used Amazon to grow their business on a national scale. The […]
Social Media Holiday Sales Strategies
Holiday sales are expected to grow by 4.5 percent over last year, and reach a total of $720 billion in the United States. Social media and mobile shopping continue to play a larger role in the purchasing journey for shoppers of all ages. We’ve gathered some top ideas and strategies to help you get the […]
