Whenever the word ‘free’ is mentioned anywhere, customers are all over it. Giving out something for free with a purchase can help customer loyalty, encourage them to buy the full sized product, or get them to spend a certain amount of money in your shop so they can get the free product. Many retailers use […]
E-Commerce
Ingredients for a Successful Direct to Consumer Startup
What do Casper, Allbirds, Brandless, Burrow, and Snowe all have in common? For starters, they are all ecommerce startups launched within the past few years that are extremely successful in terms of revenue, brand identity, and recognition. What else do they have in common? They all used the same brand company to launch their business. […]
How to Sell on Instagram: Using the New Shopping Features
Instagram is a great visual marketing tool for showcasing products, lifestyle shots, and raising brand awareness. According to Mashable, “there are more than 25 million businesses that have Instagram profiles, and the photo-sharing app has become one of the most important platforms for smaller and direct-to-consumer brands.” Throughout 2018, Instagram implemented a lot of features […]
9 Steps to Increase Conversions on Your Website
Turning casual browsers into confirmed purchases is one of the biggest challenges for online sellers. The average conversion rate for a brick and mortar store varies between 15 – 30 percent. That may be lower than you were expecting. But, the truly shocking fact is that average conversion rates for online stores are between 1 […]
Ecommerce Branding Goals for the New Year
The New Year has finally arrived, and with it brings new goals and standards to keep your store prominently above the rest. Ecommerce is rising to the top more now than ever. As a store owner you have to think about the best ways to keep your customers’ attention, tactics to lessen the friction during […]
Does Your Digital Brand Need a Physical Presence?
Lately, major ecommerce brands such as Allbirds, Away, Casper, Glossier, and many others have all opened notable flagship stores. Plus, Amazon has slowly cemented their physical footprint with their Bookstores, Go stores, and most recently their 4-Star stores. So as an independent online seller, should you also have a physical presence? Our recommendation: yes. Independent […]
Complete Guide to Writing, Upholding & Enhancing Ecommerce Product Descriptions
by Grace Carter With ecommerce sales predicted to reach over $684 billion by 2020 in the US alone, it is no undeniable that there is money to be made from online selling. If you are a business looking for a slice of the pie, the only way you will be successful is by presenting your […]
Ecommerce’s Serial Return Problem
Last year, UPS delivered 1.4 million packages back to retailers on January 3rd, also known as “National Returns Day.” Brick and mortar retailers see about 8 percent of all purchases returned. For ecommerce sellers, that number swells to 30 percent of all purchases. Online apparel purchases are returned at a rate of nearly 40 percent. […]
Branding in the Age of Amazon
by Alison McGuire, Marketing Director, Paper Mart With 43% of US ecommerce sales going to Amazon, how does a small to medium-sized company get any visibility? Having a strong branding strategy on and off Amazon is key. Many companies are seeing a decline in sales for the first time in years due to Amazon’s rapid […]
Fast Facts from the 2018 Omnichannel Buying Report
BigCommerce conducted a study of over 3,000 consumers to find out how shoppers are buying in 2018. While 87 percent of all consumer spending still happens offline, the shopping journey as a whole is much more digital and multichannel.Before Making an In-Store Purchase: 39% of digital consumers visited a brand’s website 36% read customer reviews […]
