by Axadra If you are running an ecommerce business, then you’re already using content to let potential customers know what your brand is all about. Content is the fuel that powers any marketing initiative, and an effective content marketing strategy is crucial in mapping out the way to success. However, 63 percent of businesses are […]
E-Commerce
Holiday Shipping Struggles Retailers Will Face
There’s no question that retailers will face shipping challenges during the holiday season. With more consumers shopping online due to the pandemic, shipping carriers will be overwhelmed and deliveries will be delayed. This is a reality shoppers will not be happy with. To get an idea of how many consumers will be shopping online this […]
Fraud Management: 5 Reasons Why You Should Choose the Best Tools to Handle These Cases
by Accertify If you are running an ecommerce business, you must be aware that any form of fraud can take place in the online business world. Due to the advent of many technological innovations these days, fraudsters are always looking for ways to hack several businesses, especially those that accept credit card payments. As a […]
Black Friday & Cyber Monday 2020 Predictions
Many are wondering how holiday sales and events such as Black Friday will be affected by the economic turndown. Klaviyo, an independently owned marketing platform focused on ecommerce business, predicts that Black Friday and Cyber Monday 2020 will be the biggest year yet — even larger than 2021 will be. There are many different reasons […]
Forget Boring Social Media Posts – Make the Most This Holiday Season
As consumers continue to use social media to find and interact with new brands, the pressure for keeping content fresh and intriguing is high. Retailers need to find unique ways to reach shoppers this holiday season, and Independent Retailer has a few tricks up our sleeve to help you accomplish just that. Interacting with Viewers […]
Three Great Examples of Results-Driven Checkout Processes
by Kayla Matthews The design of your checkout process can significantly impact how many customers make it through the sales funnel. Even subtle design decisions that make checkout slightly less convenient — like surprise fees, overly long forms and required account creation — can result in higher cart abandonment. That’s especially true toward the holiday […]
The Importance of Cybersecurity for Ecommerce Retailers
Owning and operating an eCommerce business is no simple feat. It takes a great deal of market research, product quality research, marketing strategy, time investment, and, of course, hard work. However, it is equally true that many online businesses are likely to forget about their cybersecurity practices. In fact, just 6 in 10 small businesses […]
Will Retail Chatbots Be the New Normal?
by Kayla Matthews Chatbots have become an essential feature for retailers across the world. Businesses benefit from these integrations since chatbots can boost sales, assist customers and help the company stand out. Though chatbots are already making progress in the retail world, AI and COVID-19 are changing things in different ways. A chatbot is an […]
Utilizing Customer Data to Make Better Merchandising Decisions In-Store
One of the biggest changes COVID-19 brought upon the world was the switch to online shopping while most brick-and-mortar storefronts closed their doors indefinitely. After the increase in online traffic, retailers now have more ecommerce shopper data at their disposal to use when stores reopen, such as what sold well, what didn’t, and what was […]
Prime Day: Should You Participate and How Retailers Are Creating Their Own Holiday
Amazon Prime Day is rapidly approaching, and with all the lockdown madness happening for the last few months, retailers are looking for more creative ways to sell their products online. Normally, Prime Day would be the perfect opportunity to create some deals and make extra cash, but with Amazon’s increasing seller fees and competition, it […]
