What exactly are consumers looking for? The COVID-19 pandemic has caused a huge shift in the way they shop and what they want in terms of experiences from retailers. A new survey from Lucidworks, a provider of the Connected Experience Cloud for digital experiences, outlines how shoppers interact with chatbots, product and content recommendations, and […]
E-Commerce
Top 5 Ecommerce Trends for 2022
by Brad Shorr COVID lockdowns accelerated the shift from brick-and-mortar to online shopping. With rising demand, competition to attract and keep ecommerce customers will heat up in 2022. Since online growth is expected to continue to rise in the coming year, here are five trends that all ecommerce operations should prepare for now: 1. Omnichannel […]
New Year’s Retail Resolutions
New year, new you! While the second half of 2021 is going much better than the first half, it has still been an oddball year for retailers. 2020 was spent tip-toeing around the pandemic, this year many businesses were transitioning back to normal, and 2022 is going to bring along some more big changes. Independent […]
Introducing Digital Neighborhoods in the Age of Retail
by Derek O’Carroll During the pandemic, retail had to migrate solely online — and with this seismic shift, shopper expectations have permanently changed. A smooth transaction and quick delivery is no longer a perk for customers and is simply the baseline expectation. Consumers everywhere now seek a rewarding and enjoyable online shopping experience: one to […]
Online Reviews Establish Trust & Drive Purchase Behavior
The ecommerce world has changed dramatically since the height of the pandemic, and now that many consumers are used to shopping online, these changes could be here to stay. Probably one of the bigger changes is the importance of online reviews, which have become a huge factor impacting online purchase decisions, even ranking above price, […]
5 Tips for Ecommerce Shopper Safety
As ecommerce has displayed exponential growth over the past year, unfortunately so has online fraud. Recent data predicts an 18 percent increase in cybercrime over the course of 2021, according to the latest research from Juniper Research. The security of your shoppers should be retailers’ biggest priority. Putting customers’ details at risk of fraud and […]
How to Plan a Product Launch on Social Media
Social media has made interacting with consumers so much easier. Shoppers no longer need to come into the store to know what a brand is up to — they can simply scroll through their phone to see new posts and videos. Especially with planning a new product launch, social media is key to getting as […]
How to Optimize Ecommerce Recommendations
by Mattieu Blandineau Building a recommendation engine from scratch can be complex, while relying on off-the-shelf, packaged solutions makes it almost impossible to develop a differentiated customer experience or gain a competitive advantage. Now, there is another way — today, retailers have an ability to build recommendations using an API-driven machine intelligence approach that is […]
4 Ecommerce Business Financing Tips
by Evan Bleker It has always been quite a challenge for small ecommerce businesses to get funding. Most lenders usually favor big companies with great backgrounds and a skyrocketing sales history, but what about small businesses in the ecommerce scene? You can, if you have the right know-how. Here are four quick tips on how […]
How to Leverage Amazon Prime Day
We all know that Amazon dominates the ecommerce world. So much so, that they created their own two-day shopping event, this year taking place June 21-22, 2021. Amazon Prime Day started in 2015 as a one-day-only shopping event exclusively for Amazon Prime members and it has since expanded to multiple days with early deals leading […]
