by Allison DiRienzo and Jen Whittemore Meet Sophie, the (imaginary) owner of a successful small gift shop in Massachusetts. Before COVID-19, her reputation for unique, high-quality gifts kept her store buzzing. It was the kind of place where people lingered, sipped free coffee and hot cider, and were enticed to buy more! Once the pandemic […]
E-Commerce
2021 Marketing with Email & SMS
Now that indie retailers everywhere are ready to rack in holiday sales, the rest of the year is going to be spent figuring out ways to retain all those new customers. Bluecore warns in a report on shoppers motives and preferences that while acquisition efforts are important, if there’s no focus on retention, those acquired […]
Why Insight-Driven Marketing is the Key to Ecommerce Success
by Alexander Igelsböck The pandemic has created tough challenges for retailers, often hitting independent players hardest of all. Along with falling foot traffic, economic uncertainty, and closer scrutiny of marketing budgets have come opportunities to evolve and improve their businesses for the digital future. Rapid growth in online purchasing has sparked an unprecedented ecommerce boom, […]
Get Your Online Store Ready for the Holiday Rush
by Mike Metz There are seemingly countless things to feel uncertain about right now, but we can be sure of one thing — online shopping will continue to be a big part of most Americans’ lives. We can also be sure that holiday shopping this year will be unlike any we have seen before. Is […]
How Retailers Can Maximize Their Ad Spend this COVID Holiday Season
by Bryan Karas The holiday shopping season is nearly upon us, and soon everyone is going to be reading stories that have the same theme: You need to plan ahead. Although, this year is not like previous years. This year we are facing challenges that most of us have never experienced before. Things are different—for […]
7 Tips to Improve Your Content Marketing Strategy
by Axadra If you are running an ecommerce business, then you’re already using content to let potential customers know what your brand is all about. Content is the fuel that powers any marketing initiative, and an effective content marketing strategy is crucial in mapping out the way to success. However, 63 percent of businesses are […]
Holiday Shipping Struggles Retailers Will Face
There’s no question that retailers will face shipping challenges during the holiday season. With more consumers shopping online due to the pandemic, shipping carriers will be overwhelmed and deliveries will be delayed. This is a reality shoppers will not be happy with. To get an idea of how many consumers will be shopping online this […]
Fraud Management: 5 Reasons Why You Should Choose the Best Tools to Handle These Cases
by Accertify If you are running an ecommerce business, you must be aware that any form of fraud can take place in the online business world. Due to the advent of many technological innovations these days, fraudsters are always looking for ways to hack several businesses, especially those that accept credit card payments. As a […]
Black Friday & Cyber Monday 2020 Predictions
Many are wondering how holiday sales and events such as Black Friday will be affected by the economic turndown. Klaviyo, an independently owned marketing platform focused on ecommerce business, predicts that Black Friday and Cyber Monday 2020 will be the biggest year yet — even larger than 2021 will be. There are many different reasons […]
Forget Boring Social Media Posts – Make the Most This Holiday Season
As consumers continue to use social media to find and interact with new brands, the pressure for keeping content fresh and intriguing is high. Retailers need to find unique ways to reach shoppers this holiday season, and Independent Retailer has a few tricks up our sleeve to help you accomplish just that. Interacting with Viewers […]
