The performance marketing industry is rife with bad behavior. Here are four lies your firm may be telling you:
If you are not offering some type of free shipping today, research shows that you’re losing sales, customer loyalty, revenue per sale and product margin.
If your shop requires forecasting of inventory and the placement of advance orders, it is time to review your Open To Buy methods (OTB). Open To Buy is necessary for retailers to control their inventory.
Retailers and distributors are in the midst of a major shift. As consumer demand for instantly accessible online inventory and quicker delivery grows, industry leaders are being forced to alter their supply chain management strategies in ways that drive sales and meet customer expectations.
With increasing competition from online stores and the opportunity to participate in the projected $1 trillion online ecommerce market, it is vital for owners of traditional brick-and-mortar stores to expand their digital reach. Small businesses that ignore this trend will quickly lose market share to bigger competitors.
In today’s increasingly digital world, it’s important for online retailers to leverage social media and develop a memorable online “window” shopping experience. One common misconception among retailers is that money can’t be made directly through social platforms, but there is indeed potential for a clear stream of revenue driven by branded, strategic and innovative social media activity.
Crafting a marketing strategy that works to generate sales is not an easy feat. However, it can become easier when taking into consideration some tried and true psychological factors that have been proven to persuade consumers to take action. One of those psychological factors is the power of words.
It’s an exciting time to be an online retailer, especially because new third-party marketplaces are cropping up regularly in the evolving e-commerce landscape. The global success of Amazon and eBay has led to an explosion of marketplaces from newer players that provide retailers with opportunities to grow their online sales, both domestically and internationally. While the addition of marketplaces provides more revenue opportunities, it can be a challenge for retailers to determine which options make the most sense for their products.
All online business owners use some type of ecommerce “provider,” whether as simple as a PayPal Buy Now button or as complex as an integrated Point of Sale/ ecommerce software combination. This month, let’s take a look at two leading edge features and why these are important to online business owners. If your current ecommerce provider isn’t offering features similar to the ones below, it could be time to evaluate other ecommerce options for your business.
A staple in any customer retention program is the ability to write emails that strengthen relationships, get responses, and persuade action. With an overflow of emails hitting inboxes daily, it’s important to develop an approach that not only gets notice, but also is effective at getting results. Make no mistake; email marketing is not an easy feat. It can be made simpler, however, by breaking it down into core tasks, and understanding the job each task plays in the overall campaign.