Omni-channel commerce is having a trickle down effect on wholesaling, as savvy retailers expect their suppliers to provide functionality and features that are similar to those found in the B2C marketplace. Even though retailers are expressing preferences for B2C type buying experiences, many wholesalers are not prepared to do business in the e-commerce space, and it is an oversight that may have impact their ability to attract and retain retail customers.
Back-to-school promotions are well underway at major retailers, but there is still ample opportunity for small and midsize merchants to succeed in this competitive market. The key is to find ways to stand out from the big guys. Now is the time for online sellers to optimize their eCommerce sites to attract shoppers and increase sales.
By Ben T. Smith IV and Seema Sud As more people turn to mobile, they are increasingly browsing products and looking up local businesses on these devices. According to a 2012 Wanderful Media survey conducted by Dimensional Research, laptop computers, at 77 percent, are at the top of the list of devices participants use to […]
The term “turnkey” is often used in the technology industry to describe pre-built computer packages in which everything needed to perform a certain task, such as recurring billing and shipping, is sold as a bundle. Such packages for ecommerce often integrate many applications to help develop a website with ready-made solutions and configurations to sell […]
Recovering abandoned shopping carts is a critical element of any successful ecommerce business strategy. Traditionally, the only way to recover an abandoned cart was to contact a customer using information provided during the checkout process, such as an email address. This is a great option, and it does work if the customer has gotten to […]
With summer finally here in many parts of the country, you might balk at the idea of planning ahead for holiday sales. Believe it or not, you must gear up for the big season now, to ensure your online store has maximum impact during the key buying months ahead. To engage and prepare shoppers, retailers […]
Website traffic can be separated into different segments. At the most basic level, there are two types, qualified and unqualified traffic, and variations between the two will determine whether or not sales are achieved. An example of unqualified traffic is a wholesale jewelry supplier whose website mainly attracts consumers who are not qualified to buy […]
By Jessica Moretti Consumers are under a constant barrage of advertisements and promotions, making it increasingly difficult to capture their attention. In a world full of noise, a good way to stand out from the crowd is to send a message that isn’t focused on selling, but instead works to nurture the relationship with your […]
Any online retailer who is serious about increasing sales knows that ongoing testing of design elements is essential. There are many ways to achieve this, including custom coded, paid and free solutions. In the past, one of the better free options was Google’s Website Optimizer (GWO). However, in August of 2012, Google discontinued GWO and […]
By Pam Neely In the online world, your sales competition is just a click away. What’s worse is that your shopper is impatient, and you have but seven seconds to convince him or her that your website is different from all the rest. Despite these challenges, there are several simple things you can do to […]