Website traffic can be separated into different segments. At the most basic level, there are two types, qualified and unqualified traffic, and variations between the two will determine whether or not sales are achieved. An example of unqualified traffic is a wholesale jewelry supplier whose website mainly attracts consumers who are not qualified to buy […]
By Jessica Moretti Consumers are under a constant barrage of advertisements and promotions, making it increasingly difficult to capture their attention. In a world full of noise, a good way to stand out from the crowd is to send a message that isn’t focused on selling, but instead works to nurture the relationship with your […]
Any online retailer who is serious about increasing sales knows that ongoing testing of design elements is essential. There are many ways to achieve this, including custom coded, paid and free solutions. In the past, one of the better free options was Google’s Website Optimizer (GWO). However, in August of 2012, Google discontinued GWO and […]
By Pam Neely In the online world, your sales competition is just a click away. What’s worse is that your shopper is impatient, and you have but seven seconds to convince him or her that your website is different from all the rest. Despite these challenges, there are several simple things you can do to […]
LinkedIn is an important social networking tool that allows you to drill down to target specific groups or individuals. When used correctly, you can open doors to expand your network with people who are likely to buy your product or service. The 2013 Sales and LinkedIn Study, which interviewed nearly 3,100 business owners, consultants and […]
By Darcie King Ten years ago, it was rare for online wholesalers and retailers to have video on their websites, and those that did incorporate it into their online marketing plans were considered innovative. Now, if you ask a room full of business owners if they have video on their websites, at least half will […]
By Eric Leuenberger When it comes to the recipe for Internet sales success, brand and product exposure are key ingredients, and organic search engine optimization (SEO) and pay per click (PPC) are just two ways of gaining publicity. A third, often overlooked, option for product awareness is the use of shopping comparison sites, such as […]
By Eric Leuenberger Google Product Listing Ads are a type of advertising that follows the pay-per-click (PPC) model. This kind of promotion, however, presents a greater opportunity than a typical text-only ad, which was long the cornerstone of PPC advertising. With Product Listing Ads, businesses can include rich product details, including merchant name, product images, […]
Social media are the go-to tools for galvanizing marketing efforts for businesses big and small. Set your retail store’s social marketing efforts on the right track with the following advice.
Here are a few tips to help independent retailers manage and optimize PPC campaigns.