Mcommerce sales from mobile devices are forecast to approach nearly $52.17 billion in 2014. $17 billion of that will come from smartphones, and the remainder will be split between tablets and other mobile devices. Many online retailers have already adapted their sites to produce a mobile ready version that is poised to take advantage of this opportunity.
All ecommerce storeowners want to increase sales conversion rates, and there are many ways to achieve this goal. However, a critical and somewhat overlooked element of the process is visitor engagement. Without higher engagement from visitors, it is going to be difficult to satisfy the need for higher website conversion. Visitor engagement is what ultimately starts the conversion process.
It is important to jump on the holiday bandwagon as early as possible. This Holiday Campaign Planning Guide offers a comprehensive strategy to make sure your campaigns are in tip-top shape as you head into the holiday season.
Each passing day is bringing you closer to the busiest shopping season of the year. Last year, online sales reached over $54.5 billion in November and December, according to eMarketer. The National Retail Federation expects a 13 percent increase in online retail sales this year. It is important to plan for Black Friday, Cyber Monday and the last minute Christmas Bonanza as early as possible.
Shopgate Inc., a mobile commerce provider, has introduced a new flexible pricing model that enables online merchants to set their own pricing for its award-winning mcommerce solutions. The new pricing structure allows ecommerce stores to customize their minimum contract period, fees and mobile integration in order to enter the rapidly growing mobile shopping market.
Navigation menus are an essential part of ecommerce site design. For navigation to contribute positively to the overall enterprise, it must first and foremost be usable to the customer. Usable means that the menu is divided into logical top level and sub level categories, which enable customers to quickly and easily find what they are looking for in as few clicks as possible.
Very, very soon, harried shoppers will swarm online shopping venues to get good deals, find just the right gift or avoid the holiday shopping rush at their local department stores. Many online entrepreneurs do not come up for air until Christmas, and rush through every task to make sure they compensate for the slower months. A big part of being able to handle the sales rush is to prepare ahead of time. Here are 11 things you can do now to make sure your holiday season runs smoothly and efficiently.
Managing pay-per-click (PPC) campaigns involves monitoring a number of variables that demand careful attention. Some variables are uncontrollable, while others, like the quality score, are completely controllable and are a big key to the profitability of many campaigns.
The 2013 State of Inbound Marketing Report, from Hubspot, reveals that companies can benefit by maintaining a blog. By enhancing a firm’s visibility in the marketplace, a blog promotes products, generates leads and establishes industry expertise. Blogs also allow customers a forum to engage with a brand. SEO and social media are also important lead generation avenues. Below are a few statistics about the current state of inbound marketing from the report:
In a recent Amazon webinar, a poll revealed that 85 percent of attendees consider the holiday season to be the most important time for their online businesses. From the years of experience ChannelAdvisor has partnering with retailers to grow their businesses online, we would say that is spot on. The holiday season Q4 sales spike is not an anomaly; it is the standard of the industry. With all of ecommerce trending upward in terms of sales and consumers adopting online shopping, the opportunity to have your best quarter yet could well be in the upcoming 2013 holiday season.