By Eric Leuenberger Google Product Listing Ads are a type of advertising that follows the pay-per-click (PPC) model. This kind of promotion, however, presents a greater opportunity than a typical text-only ad, which was long the cornerstone of PPC advertising. With Product Listing Ads, businesses can include rich product details, including merchant name, product images, […]
E-Commerce
Jump-Start Your Social Media Strategy
Social media are the go-to tools for galvanizing marketing efforts for businesses big and small. Set your retail store’s social marketing efforts on the right track with the following advice.
How to Set Up a PPC Campaign (Part Two)
Here are a few tips to help independent retailers manage and optimize PPC campaigns.
Facebook Trifecta [Podcast] [Infographic]
SnapRetail’s guidelines for retailers looking to be resources for their customers as well as to get more engagement on their pages.
Facebook Introducing New Tracking Tool
Tool will allow online retailers to track purchases by members of the social network who have viewed their ads.
Facebook’s Secret Strength in Offline Retail
A recent study is the first to demonstrate the extent to which social media can affect real world behaviors.
Inside Quick Response Codes
Their efficiency was harnessed to help track vehicle parts during the manufacturing process, but has now spread across every industry as a savvy square for sharp consumers.
Effective eCommerce Fulfillment
Order fulfillment is a crucial part of business. As the last link in the supply chain, it is essential that orders are fulfilled quickly and shipped on time.
SEO Best Practices: The Value of Internal Links
Online retailers have to stay on top of web trends to attract visitors and convert them to buyers, and internal linking is one very important strategy.
How-To Optimize the Shopping Cart Experience
Improve your ecommerce site’s checkout process and decrease the number of customer exits.
