Recovering abandoned shopping carts is a critical element of any successful ecommerce business strategy. Traditionally, the only way to recover an abandoned cart was to contact a customer using information provided during the checkout process, such as an email address. This is a great option, and it does work if the customer has gotten to […]
E-Commerce
5 Strategies For Holiday Sales
With summer finally here in many parts of the country, you might balk at the idea of planning ahead for holiday sales. Believe it or not, you must gear up for the big season now, to ensure your online store has maximum impact during the key buying months ahead. To engage and prepare shoppers, retailers […]
Traffic Wars: Win Qualified Buyers
Website traffic can be separated into different segments. At the most basic level, there are two types, qualified and unqualified traffic, and variations between the two will determine whether or not sales are achieved. An example of unqualified traffic is a wholesale jewelry supplier whose website mainly attracts consumers who are not qualified to buy […]
The Anatomy of the Perfect Email Newsletter
By Jessica Moretti Consumers are under a constant barrage of advertisements and promotions, making it increasingly difficult to capture their attention. In a world full of noise, a good way to stand out from the crowd is to send a message that isn’t focused on selling, but instead works to nurture the relationship with your […]
A/B Testing with Google Content Experiments
Any online retailer who is serious about increasing sales knows that ongoing testing of design elements is essential. There are many ways to achieve this, including custom coded, paid and free solutions. In the past, one of the better free options was Google’s Website Optimizer (GWO). However, in August of 2012, Google discontinued GWO and […]
Six Strategies to Make Your Website a Shopper Magnet
By Pam Neely In the online world, your sales competition is just a click away. What’s worse is that your shopper is impatient, and you have but seven seconds to convince him or her that your website is different from all the rest. Despite these challenges, there are several simple things you can do to […]
LinkedIn Can Help You Grow Your Business
LinkedIn is an important social networking tool that allows you to drill down to target specific groups or individuals. When used correctly, you can open doors to expand your network with people who are likely to buy your product or service. The 2013 Sales and LinkedIn Study, which interviewed nearly 3,100 business owners, consultants and […]
Video For Your Website: Tactics to Build Online Sales
By Darcie King Ten years ago, it was rare for online wholesalers and retailers to have video on their websites, and those that did incorporate it into their online marketing plans were considered innovative. Now, if you ask a room full of business owners if they have video on their websites, at least half will […]
Google Feeds Your Appetite for Success
By Eric Leuenberger When it comes to the recipe for Internet sales success, brand and product exposure are key ingredients, and organic search engine optimization (SEO) and pay per click (PPC) are just two ways of gaining publicity. A third, often overlooked, option for product awareness is the use of shopping comparison sites, such as […]
Guide to Product Listing Ads
By Eric Leuenberger Google Product Listing Ads are a type of advertising that follows the pay-per-click (PPC) model. This kind of promotion, however, presents a greater opportunity than a typical text-only ad, which was long the cornerstone of PPC advertising. With Product Listing Ads, businesses can include rich product details, including merchant name, product images, […]
