The home page plays an important role in the overall picture of a successful ecommerce site. It often sets the tone for the rest of the visitor experience, and is typically the page visitors will return to in order to reacquaint themselves.
Having a website is imperative for every retailer, including independent brick & mortars. At minimum, potential customers should be able to find you through a search, get a sense of who you are and what type of merchandise you carry, and find your locations and hours.
The product page is one of the most important pages on an ecommerce site, and a place to display new items. Unlike brick and mortar stores which naturally possess a hold on the customer, due in part to the time it would take to leave and seek a similar or same product at another store, buyers online can move from store to store in just a few seconds.
Pay per click (PPC) advertising should be a staple in any serious effort to grow a business. When set up correctly, PPC can increase traffic, revenue, and profits for any business in any industry. When set up incorrectly, efforts usually end up costing more money than they are worth, and become a liability rather than an asset to the business
Small business owners today typically have to wade through a bevy of service providers when it comes to their online presence. There is more noise in the marketplace and more options than even five years ago, but the guiding principles of common sense and value are timeless.
It is no secret that shipping is one of the most essential elements in helping to close ecommerce sales. Customers want to know how much it is going to cost to ship their orders, and when they will receive them, and they want that information readily available.
Affiliate marketing is a type of performance-based marketing that allows you to extend your sales reach through avenues that do not usually require upfront expenses. Typically, affiliate marketing only requires a payout to affiliates when certain criteria have been met, such as a fee for every sale or lead they bring to your website.
To be successful in ecommerce, one must be proactive, not reactive. Continual testing, refinement and analysis to discover problem points is essential for improving the customer experience and website conversion.
Digital commerce continues to evolve at an explosive pace; International Data Corp. (IDC) forecasts revenue for digital commerce applications will grow at an 18.8 percent rate to $4.1 billion through 2017. Improved ecommerce provides more options and better services leading to greater sales.
Everything is important when it comes to running your business. As an online store owner, getting money from point A, your website, to point B, your bank account, should be at or near the top of your priority list. New payment technologies surface daily to make this process safer and easier.