LinkedIn is an important social networking tool that allows you to drill down to target specific groups or individuals. When used correctly, you can open doors to expand your network with people who are likely to buy your product or service. The 2013 Sales and LinkedIn Study, which interviewed nearly 3,100 business owners, consultants and […]
By Darcie King Ten years ago, it was rare for online wholesalers and retailers to have video on their websites, and those that did incorporate it into their online marketing plans were considered innovative. Now, if you ask a room full of business owners if they have video on their websites, at least half will […]
By Eric Leuenberger When it comes to the recipe for Internet sales success, brand and product exposure are key ingredients, and organic search engine optimization (SEO) and pay per click (PPC) are just two ways of gaining publicity. A third, often overlooked, option for product awareness is the use of shopping comparison sites, such as […]
By Eric Leuenberger Google Product Listing Ads are a type of advertising that follows the pay-per-click (PPC) model. This kind of promotion, however, presents a greater opportunity than a typical text-only ad, which was long the cornerstone of PPC advertising. With Product Listing Ads, businesses can include rich product details, including merchant name, product images, […]
Social media are the go-to tools for galvanizing marketing efforts for businesses big and small. Set your retail store’s social marketing efforts on the right track with the following advice.
Here are a few tips to help independent retailers manage and optimize PPC campaigns.
SnapRetail’s guidelines for retailers looking to be resources for their customers as well as to get more engagement on their pages.
Tool will allow online retailers to track purchases by members of the social network who have viewed their ads.
A recent study is the first to demonstrate the extent to which social media can affect real world behaviors.
Their efficiency was harnessed to help track vehicle parts during the manufacturing process, but has now spread across every industry as a savvy square for sharp consumers.