by Juliana Pereira The COVID-19 pandemic has changed the way whole business sectors operate. Ecommerce is no exception as the virus forced brick-and-mortar retailers to shut down for months and continues to create an uncertain future for in-person shopping, even in light of an imminent vaccine. On the other hand, ecommerce continues to accelerate as […]
E-Commerce
Leverage Social Media Automation to Drive Engagement
Since Facebook launched bots in Messenger back in 2016, the number of leads, sales, and talent recruited by businesses has increased exponentially. It’s been four years since then, and the landscape for how businesses harness the power of marketing automation through bots has changed. Different Marketing Entry Points As we roll into 2021, brands can […]
How to Reach Customers in Their Purchasing Journey
by Courtney Parker A customer’s journey to a purchase decision is different today than even six months ago, especially when considering a high-ticket item. In some cases, online research has become more important, which opens the door for local retailers who can create a comprehensive presence across multiple digital touchpoints to reach consumers wherever they […]
Technology’s Role in the New Retail Paradigm Post-COVID-19
by Pranav Tyagi This is a pivotal time for retailers. Many were already facing pressures from the growth in ecommerce prior to the onset of the pandemic, and after months of stay at home orders and forced closures, these stresses have only increased. According to recent data from IBM’s U.S. Retail Index, COVID-19 has expedited […]
Holiday Cheer: Sledding Through a Successful Season with New Digital Strategies
by Allison DiRienzo and Jen Whittemore Meet Sophie, the (imaginary) owner of a successful small gift shop in Massachusetts. Before COVID-19, her reputation for unique, high-quality gifts kept her store buzzing. It was the kind of place where people lingered, sipped free coffee and hot cider, and were enticed to buy more! Once the pandemic […]
2021 Marketing with Email & SMS
Now that indie retailers everywhere are ready to rack in holiday sales, the rest of the year is going to be spent figuring out ways to retain all those new customers. Bluecore warns in a report on shoppers motives and preferences that while acquisition efforts are important, if there’s no focus on retention, those acquired […]
Why Insight-Driven Marketing is the Key to Ecommerce Success
by Alexander Igelsböck The pandemic has created tough challenges for retailers, often hitting independent players hardest of all. Along with falling foot traffic, economic uncertainty, and closer scrutiny of marketing budgets have come opportunities to evolve and improve their businesses for the digital future. Rapid growth in online purchasing has sparked an unprecedented ecommerce boom, […]
Get Your Online Store Ready for the Holiday Rush
by Mike Metz There are seemingly countless things to feel uncertain about right now, but we can be sure of one thing — online shopping will continue to be a big part of most Americans’ lives. We can also be sure that holiday shopping this year will be unlike any we have seen before. Is […]
How Retailers Can Maximize Their Ad Spend this COVID Holiday Season
by Bryan Karas The holiday shopping season is nearly upon us, and soon everyone is going to be reading stories that have the same theme: You need to plan ahead. Although, this year is not like previous years. This year we are facing challenges that most of us have never experienced before. Things are different—for […]
7 Tips to Improve Your Content Marketing Strategy
by Axadra If you are running an ecommerce business, then you’re already using content to let potential customers know what your brand is all about. Content is the fuel that powers any marketing initiative, and an effective content marketing strategy is crucial in mapping out the way to success. However, 63 percent of businesses are […]
