As consumers continue to use social media to find and interact with new brands, the pressure for keeping content fresh and intriguing is high. Retailers need to find unique ways to reach shoppers this holiday season, and Independent Retailer has a few tricks up our sleeve to help you accomplish just that. Interacting with Viewers […]
E-Commerce
Three Great Examples of Results-Driven Checkout Processes
by Kayla Matthews The design of your checkout process can significantly impact how many customers make it through the sales funnel. Even subtle design decisions that make checkout slightly less convenient — like surprise fees, overly long forms and required account creation — can result in higher cart abandonment. That’s especially true toward the holiday […]
The Importance of Cybersecurity for Ecommerce Retailers
Owning and operating an eCommerce business is no simple feat. It takes a great deal of market research, product quality research, marketing strategy, time investment, and, of course, hard work. However, it is equally true that many online businesses are likely to forget about their cybersecurity practices. In fact, just 6 in 10 small businesses […]
Will Retail Chatbots Be the New Normal?
by Kayla Matthews Chatbots have become an essential feature for retailers across the world. Businesses benefit from these integrations since chatbots can boost sales, assist customers and help the company stand out. Though chatbots are already making progress in the retail world, AI and COVID-19 are changing things in different ways. A chatbot is an […]
Utilizing Customer Data to Make Better Merchandising Decisions In-Store
One of the biggest changes COVID-19 brought upon the world was the switch to online shopping while most brick-and-mortar storefronts closed their doors indefinitely. After the increase in online traffic, retailers now have more ecommerce shopper data at their disposal to use when stores reopen, such as what sold well, what didn’t, and what was […]
Prime Day: Should You Participate and How Retailers Are Creating Their Own Holiday
Amazon Prime Day is rapidly approaching, and with all the lockdown madness happening for the last few months, retailers are looking for more creative ways to sell their products online. Normally, Prime Day would be the perfect opportunity to create some deals and make extra cash, but with Amazon’s increasing seller fees and competition, it […]
Retail and Shipping During Pandemic: Pressure Builds for Increased Synergy
Online retailing is not new. It’s been in consumers’ lives for decades. Mandatory ecommerce due to a global pandemic? Well, it’s safe to say that it’s a new phase for consumers and retailers alike. The COVID-19 outbreak has generated a huge opportunity for e-retailers with a strong online presence to build a whole new base […]
Fashion Brands Use Instagram Live to Engage and Sell
Social media websites are making it easier for brands to sell and promote themselves directly on the platforms. Especially now with store closures and social distancing in place, brands are getting creative with how they engage through social media, and one of the newest ways is through Instagram Live. Instagram already offers multiple different advertisement […]
How to Balance UX and Online Shopping Security During COVID-19
by Deepak Gupta Who knew that a tiny virus could dramatically change life as we know it? The entire world is grappling with the health implications of the COVID-19 outbreak, as well as its tremendous impact on the global economic landscape. Businesses around the world are quickly trying to upgrade their online presence and prowess, […]
How to Keep Your Online Business Thriving During COVID-19
The impact of COVID-19 has undoubtedly changed retail. To contain the virus, governments of several countries have taken unprecedented measures such as limiting travels and in severe cases, implementing strict lockdowns, causing many businesses to close their doors to the public. Darkened Storefronts To combat the store closures, many retailers are turning to their onlines […]
