by Mark Hook Over the last 20 years, we have seen social media shift from simple, text-based updates to increasingly visual content, championed by app-based platforms like Instagram and Snapchat. Now, new entrants such as TikTok and Pinterest are taking the trend even further. Social media now goes way beyond communicating with friends and family. […]
Ecommerce
5 Behavioral Science Tips to Boost Ecommerce Conversions
by Darwin Liu Ecommerce brands often spend substantial resources on ads to drive website traffic, but rarely optimize conversion rates enough to turn increased traffic into sales. While conversion rate optimization may seem daunting at first, researchers of behavioral science have taken great strides in the last decade to further our understanding of buyer behavior. […]
How to Reach Consumers Through the Metaverse
The metaverse is the epitome of marketing — rebranding a collection of existing technologies with an intriguing new name. As the new hub aims to intersect consumers, influencers, brands, and live online events through VR and AR, 2022 will be the year for retailers to find new and creative ways to reach shoppers through the […]
How to Prepare for the Aftermath of Staggering Inflation Values
by Kenny Tsang Inflation in the US has skyrocketed, reaching the highest level in the last 40 years. This has led to unrest among American consumers, with spending fluctuating in the ecommerce space. New challenges are on the horizon for e-sellers, and Kenny Tsang, Managing Director of PingPong Payments, touches on how online merchants can […]
4 Reasons Budding Online Businesses Should Start Multichannel Selling
by Mark Hook Retailers deal with plenty of challenges as an ecommerce business owner, but there is likely one big challenge that tops their list: making sales. Brands want to get their products into the hands of as many happy customers as they can. Yet, with more than 350 million total products on Amazon and […]
Video is Key to a Successful Marketing Strategy in 2022
by Christina Ross Almost 16 years ago, Google bought video-sharing site YouTube for $1.65 billion. The iPhone did not yet exist, and neither did video-editing apps or high-quality camera phones. Within several years, however, Google’s purchase was already being called one of the great business deals of all time. Today, conservative estimates of YouTube’s value […]
Using Customer Data to Help Prevent False Declines
by Bruno Farinelli As more commerce moves online, customers expect merchants to recognize them. McKinsey found that in November, 71 percent of customers expect personalized interactions with companies, and 76 percent “get frustrated when this does not happen.” Personalization typically involves marketing messages, email campaigns, and product suggestions, but what could be more personal — […]
WhatsApp Key Player in Ecommerce Space
WhatsApp — with over 2 billion users — is becoming a key player in the ecommerce space. With the rollout of new features like Collections and Shops, it is now easier than ever for customers to shop directly through the app, which is a game changer for retailers. WhatsApp is the world’s largest messaging platform, […]
How to Be Successful with Video Content Marketing
by Shannon Flynn Video is one of the hottest marketing trends online, grabbing the attention of users and keeping them engaged. Brands can say a lot with a video that they might not be able to communicate with words alone. However, many small businesses struggle to figure out how to afford quality video content and […]
Fake Reviews Plaguing the Customer Shopping Journey
With ecommerce transactions continuing to grow, fake reviews are an increasing concern for shoppers. According to a nationally representative survey of 2,057 U.S. adults conducted by CR in November, 239 million Americans read online reviews before making a purchase decision. Yet, more than three out of four (79%) say there have been times when they […]
