Derek O’Carroll, CEO, Brightpearl If you Google “buy online pick up in store” (BOPIS), you’ll be struck by how popular in-store pickup has become with consumers. But only with the big box retailers, it seems. The first page of search results mentions Macy’s, Old Navy, Kohl’s, JCPenney, Nordstrom, Urban Outfitters, Target, and Walmart. A recent […]
Editors Picks
Warm Weather’s Impact on Shopping
Aside from the economy, weather has the biggest impact on consumer behavior, according to the British Retail Consortium. Weather directly impacts shoppers’ moods, their purchasing decisions, where consumers buy, and even how much they spend. There are obvious examples of this, like higher ice cream sales on a warm summer day, or umbrella sales during […]
Ace Back to School Sales
Last year, back-to-school and back-to-college spending reached a whopping $82.8 billion, according to the National Retail Federation. Shoppers spend more on back-to-school and back-to-college than consumers spend on Mother’s Day, Father’s Day and Valentine’s Day combined. After the winter holidays, back-to-school is the biggest shopping occasion in the United States in terms of dollars spent. […]
Uber Freight Satisfies Small Business Shipping Woes
Trying to satisfy your customers’ shipping needs can be a long, tiring, and expensive process, especially if you’re just starting out in the retail business. The growing demand for faster shipping is inevitably leaving the little guys behind because they can’t keep up, and this is where Uber has stepped in to help the cause. […]
Sell More Souvenirs This Summer
The U.S. novelty, souvenir, and gift industry includes about 23,000 stores with combined annual revenue of close to $16 billion. According to First Research, “The profitability of individual companies depends on effective merchandising and the ability to generate store traffic. Large companies have advantages in purchasing, distribution, and marketing. Small companies can compete effectively by […]
How to Create an Immersive In-Store Experience
70% of our economy is driven by consumer spending. Mark Mathews, NRF Vice President for Research Development and Industry Analysis, says “as long as you have a strong consumer, you have a strong position.” How do you create strong consumers for your store? By offering them a great experience. Jill Standish of Accenture said at […]
Spring into Action: How to Increase Apparel and Accessory Sales
It is not enough just to stock your store with apparel and accessories for the new season, you need strategies to move those products. Spring is a time for new beginnings, and there’s no better time to reinvent your store and optimize for sales. Here is a step-by-step guide for increasing apparel sales in your […]
Ignoring Baby Boomers Leaves Revenue on the Table
Baby Boomers are a generation of Americans born between roughly 1946 and 1964. The term comes from the noticeable increase or “boom” in birth rate after the end of World War II. Today, there are roughly 75.4 million baby boomers. Soon, over half of the U.S. population will be over 50. As one of the […]
4 Ways a Point of Sale System Can Increase Customer Loyalty
by Kasey Cover, Digital Marketing & Consumer Loyalty, FasTrax Solutions Ask any retailer what a Point-of-Sale (POS) system is and they’ll most likely tell you it’s the central component of their business. A combination of software and hardware, your POS system is so much more than a cash register, it’s the main hub where everything […]
How to Attract Seasonal Workers in a Booming Economy
The economy is booming: consumer confidence is at an over 18-year high, and all signs point to a record-breaking holiday sales season. But, do retailers have the employees they need to handle the high volume of shoppers? With a 48-year record low unemployment rate of 3.7 percent, retailers across the country are struggling to attract […]
