Consumer interests change year after year, and last year was an especially unpredictable one for consumer behavior related to holiday marketing. Key findings from a Yes Marketing report found that holiday sales in 2018 grew by 2.9% from the previous year, but fell short of the National Retail Federation’s forecast which projected 4.3% to 4.8% […]
Editors Picks
WOW Customers With This New AR Virtual Try-On Tool
Step aside mass merchants, this one’s for the little guys. Perfect Corp. recently announced the launch of the new ‘YouCam for Web,’ offering AR makeup try-on solutions for small and medium sized businesses, according to a press release. This feature will allow consumers to browse and test what cosmetic products would look like using augmented […]
Don’t Fall Behind on the New Transaction Trend
Recently, Bank of America announced that it will be reissuing four million Visa debit and credit cards for account holders in the NYC, San Francisco and Boston areas, changing them over to contactless cards. Following the growing trend of tap-to-pay transactions, customers will soon have the option to try out the new payment method at […]
2019 Holiday Readiness Guide
Last year, the average shopper spent over $1,000 on gifts for friends, family, and themselves during the holiday season. Mobile and online shopping continue to gain traction and to steal headlines. However, last year 83% of holiday shopping was done in-store. Consumers continue to utilize online resources to browse products and scope out sales, but […]
Pet Parenting is Serious Business: Fur Baby Retail Trends
by Linda Jeo Zerba Over time, consumers’ relationships with their pets have begun to change. Pets are the new “baby” for many generations, especially among Millennials. They have become core family members who are oftentimes treated, pampered and outfitted as one might do with human offspring. Even the language used to refer to pets has […]
How To Build A Great Customer Relationship Management System in 5 Steps
by Sergey Lypchenko In the online retail field, keeping track your customers’ data is extremely important but often hard to perform. Luckily, we have software helpers. Today’s Customer Relationship Management (CRM) systems turn the registration, tracking, and usage of customer data into a fast and easy-to-handle process. Let’s take a closer look at the advantages […]
Why Aren’t Mid-market Retailers Offering BOPIS?
Derek O’Carroll, CEO, Brightpearl If you Google “buy online pick up in store” (BOPIS), you’ll be struck by how popular in-store pickup has become with consumers. But only with the big box retailers, it seems. The first page of search results mentions Macy’s, Old Navy, Kohl’s, JCPenney, Nordstrom, Urban Outfitters, Target, and Walmart. A recent […]
Warm Weather’s Impact on Shopping
Aside from the economy, weather has the biggest impact on consumer behavior, according to the British Retail Consortium. Weather directly impacts shoppers’ moods, their purchasing decisions, where consumers buy, and even how much they spend. There are obvious examples of this, like higher ice cream sales on a warm summer day, or umbrella sales during […]
Ace Back to School Sales
Last year, back-to-school and back-to-college spending reached a whopping $82.8 billion, according to the National Retail Federation. Shoppers spend more on back-to-school and back-to-college than consumers spend on Mother’s Day, Father’s Day and Valentine’s Day combined. After the winter holidays, back-to-school is the biggest shopping occasion in the United States in terms of dollars spent. […]
Uber Freight Satisfies Small Business Shipping Woes
Trying to satisfy your customers’ shipping needs can be a long, tiring, and expensive process, especially if you’re just starting out in the retail business. The growing demand for faster shipping is inevitably leaving the little guys behind because they can’t keep up, and this is where Uber has stepped in to help the cause. […]
