By Jen Ribble The year-end holidays are an exciting—and stressful—time for email marketers. With the holidays truly upon us, it’s finally time to start sending all of those campaigns you’ve been perfecting over the last several weeks and months. But that doesn’t mean your work is done. Every email campaign requires careful analysis, to see […]
Happy HolIRdays
Shoppers Buy for Themselves Over Thanksgiving Weekend, Save Gift Shopping for Later
165 million consumers shopped the five-day period between Thanksgiving and Cyber Monday according to the National Retail Federation who is calling the last five days a “very strong weekend.” The average shopper spent $313.29 on gifts and other holiday related items. Older Millennials and Gen Xers, 35 – 44 were the highest spenders, with an […]
More than 164 Million Consumers Will Shop Thanksgiving Weekend
Via the National Retail Federation Retailers are preparing for one of their biggest weekends of the year as an estimated 164 million people are already planning to go shopping Thanksgiving Day through Cyber Monday, according to the annual survey released Friday, November 16th by the National Retail Federation and Prosper Insights & Analytics. “Whether it’s […]
Last Minute Holiday Tips
Store stocked with merchandise? Check. Hired all the staff you need for the holiday rush? Check. Sent out holiday email blasts so your customers know about deals you are offering? Check. By now, you should be fully prepared for the holiday rush and just waiting for the arrival of your eager customers to buy gifts […]
5 Quick Tips for Holiday Ad Campaigns
Declan Kennedy, CEO at StitcherAds For retailers, the holiday season is one of the most critical times of the year. A recent study by Deloitte shows that this year’s holiday sales could grow by 5.6% to more than $1.1 trillion. While the holiday season is an opportune time for retailers to drive revenue, many find […]
Is Black Friday Still Important?
Last year, we asked: Should Retailers Open on Thanksgiving? This year, we take the idea a step further, and question in the grand scheme of holiday sales, is Black Friday still as important as it once was? According to the National Retail Federation, the holiday shopping season is comprised of November and December. Last year, […]
7 Tips for Thanksgiving Weekend Sales
This year, the National Retail Federation predicts that retail sales could hit as high as $720.89 billion. Black Friday is traditionally the busiest in-store shopping day of the year. Last year Cyber Monday was the biggest shopping day in the history of the U.S. Here are some quick tips for your store to make the […]
How to Attract Seasonal Workers in a Booming Economy
The economy is booming: consumer confidence is at an over 18-year high, and all signs point to a record-breaking holiday sales season. But, do retailers have the employees they need to handle the high volume of shoppers? With a 48-year record low unemployment rate of 3.7 percent, retailers across the country are struggling to attract […]
Social Media Holiday Sales Strategies
Holiday sales are expected to grow by 4.5 percent over last year, and reach a total of $720 billion in the United States. Social media and mobile shopping continue to play a larger role in the purchasing journey for shoppers of all ages. We’ve gathered some top ideas and strategies to help you get the […]
7 Fast Tips for Cyber Monday Sales
Holiday sales are big business and the Monday after Thanksgiving and Black Friday, known as Cyber Monday, is certainly no exception. The term Cyber Monday was originally coined by the National Retail Federation in a 2005 press release when they announced: “‘Cyber Monday’ Quickly Becoming One of the Biggest Online Shopping Days of the Year.” […]
