There are a lot of considerations that go into crafting the perfect holiday spirit, and likewise, the perfect shopping experience. Shoppers engage with your brand through all of their senses, so it is important to utilize every opportunity to create a lasting impression.
Happy HolIRdays
Bracing for Holiday Returns
Did you know one in three gifts are returned? As retailers are counting their successes this holiday season, savvy stores are also planning for the logistical nightmare that lays ahead. Post-holiday returns are not a new phenomenon, but it is increasingly problematic. By the time the holidays are over, around $80 billion worth of merchandise […]
Holiday Windows on a Budget
A small giftshop in Flatbush, Brooklyn, has unveiled a budget-friendly holiday window inspired by this year’s New York holiday window displays. The window at Brooklyn Artery in Ditmas Park was designed and created in one day and at a cost of just $347, with the help of marketing services provider, Vistaprint and a team of […]
How to Host a Holiday Pop-up
It is no secret that the holidays are the busiest and most important time of the year for many retailers.
Five Tips for Holiday Marketing Success
For small retailers, now is the time to start thinking about strategy for driving sales during the holidays.
Digital Gift Cards for Holiday Success
Holiday preparedness means being ready to accommodate all potential customers when, where, and how they want to buy.
