The holidays are over, including retail holidays Black Friday, Small Business Saturday, and Super Saturday. But, there is still one retail holiday left to contend with: National Returns Day. This more informal holiday takes place in the beginning of January when consumers flock to the stores and the Post Office to return or exchange holiday […]
Marketing & Management
How to Upsell Gift Cards
It’s January, and that means one thing in retail: gift card redemption month. Year after year, gift cards are one of the most popular holidays gifts. 90 percent of gift cards are used within 60 days of purchase, and 72 percent of customers spend more than the value of their gift card when redeeming. So, […]
5 New Year’s Resolutions for Small Businesses
A new year, a fresh start – there’s no better time to take a step back and evaluate your business. Hopefully you finished the year with a strong holiday sales season. No matter where you landed last year, there’s always room for improvement. Take advantage of the slower winter months to revamp your store operations, […]
Small Changes, Big Savings
Earlier this year, Walmart announced that they will save $200 million by changing their light bulbs and save $20 million by using a new floor wax. Those kinds of numbers are cause for anyone to stop and re-think routine purchases. Making supply or operational changes in your store probably won’t save you $200 million, but, […]
How to BLAST Away Customer Complaints
The holiday season is a stressful time for everyone, including shoppers and employees. It’s inevitable that every retailer will have an upset customer at some point during the holiday season. No matter what the cause of the complaint, it’s essential that retailers address and de-escalate the situation promptly so that the customer is satisfied and […]
4 Ways Family Businesses Can Thrive Through Multiple Generations
by Raméz Baassiri While public corporations attract more media attention, family businesses also make a major impact on the U.S. and world economies. Family firms comprise more than half of all U.S. companies and generate at least 50 percent of the nation’s gross domestic product, according to the Harvard Business School. And, two-thirds of businesses […]
Ignoring Baby Boomers Leaves Revenue on the Table
Baby Boomers are a generation of Americans born between roughly 1946 and 1964. The term comes from the noticeable increase or “boom” in birth rate after the end of World War II. Today, there are roughly 75.4 million baby boomers. Soon, over half of the U.S. population will be over 50. As one of the […]
3 In-Store Merchandising Tactics to Maximize Shelf Appeal
by Simon Mitchell, Action Storage It might not seem so obvious to the customer, but there is a delicate, tactical science to arranging products in a retail space in order to boost the visual appeal of your products and, ultimately, boost your profits. We’ve narrowed it down to three vital areas with the greatest potential […]
4 Ways a Point of Sale System Can Increase Customer Loyalty
by Kasey Cover, Digital Marketing & Consumer Loyalty, FasTrax Solutions Ask any retailer what a Point-of-Sale (POS) system is and they’ll most likely tell you it’s the central component of their business. A combination of software and hardware, your POS system is so much more than a cash register, it’s the main hub where everything […]
Win Over Customers with Effective Product Content
by Dave Feinleib, CEO of Content Analytics As the holiday season quickly approaches, it’s important for brands and retailers to step up their online presence. By doing so, they can win over more customers both in-store and online. Product content is a simple yet incredibly effective way to engage with shoppers. Product content refers to […]
