by PriceSpider Buy-online, pick-up-in-store (BOPIS), also known as “click and collect,” is quickly becoming one of the most popular ways to shop. Last year, more than any previous year, more consumers bought products online and then picked them up at a local store. If your products are sold in both ecommerce and retail stores, BOPIS […]
Marketing & Management
Savvy Tips to Generate More Online Leads and Sales
by Amanda Jerelyn According to a study conducted by Jessie Hagen of U.S. Bank, 82% of businesses fail due to cash flow problems. Thus, businesses aim to maximize their profitability by cutting down costs and increasing sales. However, in the competitive business world today, increasing sales isn’t easy. Businesses have to do all that they […]
Retailers Benefit from Utilizing Behavioral Economics
by Meg Goodman While we like to think that shoppers will make rational and well thought out choices, behavioral economics has shown us that is not always the case. After all, consumers are human. Behavioral economics is able to trace these decisions right to the source and give them context. The field of behavioral economics […]
Expand Your Social Commerce with the New Shoppable Pinterest
In a world full of Millennials and Gen Z customers looking for new products, Pinterest is the way to go. The social platform consists almost entirely of pictures, making it easy to scroll through and keep entertained with something new always right around the corner. Since its start, Pinterest has been trying new and innovative […]
How Distribution Can Aid in Indie Retailers’ Success
by Jerry Thomas Distribution is often an unrecognized and under-appreciated element of strategy, yet it is almost always an important factor in a winning strategy. Distribution refers to the channels, logistics and processes to move products and services from the point of manufacture, production, or creation to the ultimate end-users. When “distribution” is linked to […]
10 Things to Know Before Pricing Products
In order to price a product correctly, it’s important to consider some factors that will help determine its value properly. Here are ten things to know before pricing a product. 1. Cost of Production No company can sell a product for a price less than the cost of its production. First, calculate how much was […]
Diversifying the All-Natural Hair, Skin and Bath Market
The inclusivity movement is growing intensely, and consumers are calling out brands that aren’t diverse enough for their tastes. Just see the backlash that the infamous Tarte Cosmetics brand received when they didn’t offer a wide variety of shades in one of their foundations in 2018. It’s putting pressure on retailers to diversify their health […]
Streamlining Private Label Product Development
Private label products are becoming more popular among consumers, especially Millennials and Gen Z. According to a study from the Private Label Manufacturers Association, the volume of private labels being sold at mass retailers, club stores and dollar stores rose 33.2 percent over the past five years, while national brands rose less than 1 percent. […]
Why Aren’t Mid-market Retailers Offering BOPIS?
Derek O’Carroll, CEO, Brightpearl If you Google “buy online pick up in store” (BOPIS), you’ll be struck by how popular in-store pickup has become with consumers. But only with the big box retailers, it seems. The first page of search results mentions Macy’s, Old Navy, Kohl’s, JCPenney, Nordstrom, Urban Outfitters, Target, and Walmart. A recent […]
The Short and Long of Retail Going Green
According to Business Insider, every year 32 billion garments are produced for the U.S. market. 64 percent of them end up in a landfill. While fast fashion is easy on shopper’s wallets, it is hard on the environment. Luckily for retailers, as more people are becoming aware of environmental issues and the impact shopping habits […]
