Derek O’Carroll, CEO, Brightpearl If you Google “buy online pick up in store” (BOPIS), you’ll be struck by how popular in-store pickup has become with consumers. But only with the big box retailers, it seems. The first page of search results mentions Macy’s, Old Navy, Kohl’s, JCPenney, Nordstrom, Urban Outfitters, Target, and Walmart. A recent […]
Marketing & Management
The Short and Long of Retail Going Green
According to Business Insider, every year 32 billion garments are produced for the U.S. market. 64 percent of them end up in a landfill. While fast fashion is easy on shopper’s wallets, it is hard on the environment. Luckily for retailers, as more people are becoming aware of environmental issues and the impact shopping habits […]
Tapping into the $11 Billion Self-Care Industry
Self-care is any activity that we do deliberately in order to take care of our mental, emotional, and physical health. The idea of self-care has been around for decades, first in the medical community, then activist communities, and now it’s permeated pop culture. Millennials in particular have popularized, and even commercialized, the concept of self-care, […]
New Study Shows Employee Experience Impacts Customer Experience
According to a new report by Sitel Group, the customer experience management company, nearly all of U.S. employees think that the employee experience affects customer experience. More particularly, employees who receive regular on-the-job training say they deliver better customer experience, customer service and overall care to clients. How you’re training your employees has more of […]
Be Nice or Bust: Studies Show Small Businesses Held to Higher Standards
by Don Campbell A University of Toronto, Scarborough, researcher has found that small businesses are held to higher customer service standards because shoppers expect them to be more friendly, honest, and helpful than large or chain stores. The research, published in the Journal of Consumer Research, looked at how company size not only affects customer […]
Warm Weather’s Impact on Shopping
Aside from the economy, weather has the biggest impact on consumer behavior, according to the British Retail Consortium. Weather directly impacts shoppers’ moods, their purchasing decisions, where consumers buy, and even how much they spend. There are obvious examples of this, like higher ice cream sales on a warm summer day, or umbrella sales during […]
Ace Back to School Sales
Last year, back-to-school and back-to-college spending reached a whopping $82.8 billion, according to the National Retail Federation. Shoppers spend more on back-to-school and back-to-college than consumers spend on Mother’s Day, Father’s Day and Valentine’s Day combined. After the winter holidays, back-to-school is the biggest shopping occasion in the United States in terms of dollars spent. […]
Creating Targeted Marketing Efforts Without Increasing Your Ad Spend
As a local retailer, you have the distinct advantage of personally knowing your customers better than any large retailer ever could. And there’s no doubt that your personal familiarity with shoppers and your town are reflected in the in-store experience. But, when it comes to marketing outside of your store, there are different strategies you […]
The Evolution of Customer Loyalty
Even though it’s been proven that more customers prefer to shop in store than online, it can still be a dizzying process trying to market to them and keep them loyal. You might even stop trying to bring old customers back and put your focus on bringing new ones in. Imagine being able to win […]
Meeting Customer Experience Expectations in 2019
ThirdLove has been attempting to dominate customer experience in the retail industry since 2013, and to be quite honest, they’ve been doing a great job. Unlike traditional retailers that find one thing that works and sticks to it, ThirdLove is constantly changing and evolving around their customers. By using the power of technology and open […]
