“Buy Local” campaigns were a big part of the holiday shopping season last month, and it seems that they had a positive effect for independent retailers.
Marketing & Management
In this day and age of social media, it’s of paramount importance that businesses communicate and interact with their customers online.
Over the year, personalization was a major buzz word, as companies seek to better provide consumers with what they want, when they want it.
Off the Wall Creations’ beautiful crystal products capture existing light and reflect a rainbow of dancing colors.
This was the holiday of the serious bargain hunter, according to several studies, including the Holiday Consumer Intentions and Actions Survey.
While many kiosk and cart vendors succeed by carrying only affordable items that consumers will buy on impulse on the spot, others focus on lines of products that start at about the $10 retail range and reach to higher price points. Conventional wisdom has long favored the former approach. However, here are two companies with […]
Looking to squeeze every available benefit from every purchase, shoppers are turning more than ever to loyalty programs to stretch their budgets.
When asked which measurement of customer data was the most valuable, the largest group of retailers, 86 percent, cited customer retention in a recent survey.
Researchers have predictive metrics that can identify and measure future consumer trends with uncanny accuracy.
Conserving natural resources has become essential for a competitive economy in the 21st century. The economy and environment go hand-in-hand.