With retail ecommerce giants like Amazon and Walmart setting the bar extremely high for website design and experiences, smaller online stores are left behind to constantly make updates to ensure their websites are similarly easy to use. It is absolutely crucial to have a visually appealing website, seeing as 38% of consumers will leave if […]
Marketing & Management
5 Strategies to Drive Personalization in a Cookie-Less World
by Srivatsan Murali Privacy has been at the core of recent development regarding consumer data. Key legislation across the world, such as GDPR in Europe or CCPA in California, focus on ensuring consumer privacy, especially the digital footprint of consumers in the U.S. Top technology companies are also responding to consumer demand for privacy — […]
How to Get the Most Out of Loyalty Programs During an Inflation Crisis
by Charlie Casey Inflationary concerns are growing across the globe. The cost of just about every product and service is at their highest level since 1981, and the ripple effect on businesses is that sales are slowing as consumers look for ways to cut back on spending and make do with less. Properly executed loyalty […]
The Best & Worst Times to Post on Social Media
Social Media plays such a huge part in brand growth, but unless you use it properly, it will not help you gain any extra exposure. There are many different factors that go into creating successful social media accounts, and one of the biggest ones is posting at just the right time in order to get […]
6 Ways Retailers Can Beat the Supply Chain Crisis in 2022
by Mark Hook From ports clogged with containers and raw materials running low, to factories shutting down and truck drivers being in short supply, retailers have faced a steady stream of devastating supply chain issues over the last year. The worst part is that industry experts and economists now believe the problems could continue into […]
California AG Sends Warning Shot to Retailers Running Loyalty Programs
by Monique N. Bhargava, Sarah L. Bruno, and Karim Alhassan As many retailers know, customer acquisition and retention are a constant challenge, driving businesses to focus on innovating consumer engagement in order to maintain loyalty. As a result, loyalty programs have become more than just a way to increase sales and are transforming into data […]
How To Incorporate Pantone’s Color of the Year Into Retail Displays
by Melissa Stivale Every December since 1999, Pantone® — the expert, authority, and industry standard for color profiles — has announced its ‘Color of the Year’. It is the shade that represents the current cultural mood and once declared as the ‘It’ color, gets seamlessly incorporated into everything from fashion and product designs to home […]
Turning Your Audience into SMS Subscribers
by Greg Chen For many companies across many industries, email has been the go-to channel for key customer communications — from logins and passwords, to advertising and marketing, to policy updates. However, these processes represent just the tip of the iceberg when building and enhancing the customer engagement experience. SMS marketing is a powerful tool that […]
How to Be Successful with Video Content Marketing
by Shannon Flynn Video is one of the hottest marketing trends online, grabbing the attention of users and keeping them engaged. Brands can say a lot with a video that they might not be able to communicate with words alone. However, many small businesses struggle to figure out how to afford quality video content and […]
How to Make Marketing Campaigns More Effective
The new Omicron variant is causing more changes in the way consumers shop for products. With the new year ahead of us, it is time for indie retailers to start adapting to those changes and keep up with the competition in order to be successful this year, which means adjusting your marketing strategies. Video is […]
