by Simon Mitchell, Action Storage It might not seem so obvious to the customer, but there is a delicate, tactical science to arranging products in a retail space in order to boost the visual appeal of your products and, ultimately, boost your profits. We’ve narrowed it down to three vital areas with the greatest potential […]
Marketing & Management
4 Ways a Point of Sale System Can Increase Customer Loyalty
by Kasey Cover, Digital Marketing & Consumer Loyalty, FasTrax Solutions Ask any retailer what a Point-of-Sale (POS) system is and they’ll most likely tell you it’s the central component of their business. A combination of software and hardware, your POS system is so much more than a cash register, it’s the main hub where everything […]
Win Over Customers with Effective Product Content
by Dave Feinleib, CEO of Content Analytics As the holiday season quickly approaches, it’s important for brands and retailers to step up their online presence. By doing so, they can win over more customers both in-store and online. Product content is a simple yet incredibly effective way to engage with shoppers. Product content refers to […]
6 Tips for Training Your Retail Staff to Sell More
Whether you’re looking to ramp-up your December holiday sales or take advantage of downtime in the slower winter months, there’s always a good reason to kick your sales training up a notch. Here are six strategies to help your team take sales to the next level. Have a Pre-Shift Chat In order for your employees […]
Ghosts of Christmas Past: 2017 Holiday Email Insights to Help with 2018 Strategy
By Jen Ribble The year-end holidays are an exciting—and stressful—time for email marketers. With the holidays truly upon us, it’s finally time to start sending all of those campaigns you’ve been perfecting over the last several weeks and months. But that doesn’t mean your work is done. Every email campaign requires careful analysis, to see […]
Will Retail Feel Effects of Trade Tariffs?
Over the summer, the Trump administration garnered a lot of attention over talks of a “trade war” with China and the prospect of the United States pulling out of NAFTA (the North American Free Trade Agreement). Now that the holiday season is just about here, shoppers and businesses alike are taking a harder look at […]
Last Minute Holiday Tips
Store stocked with merchandise? Check. Hired all the staff you need for the holiday rush? Check. Sent out holiday email blasts so your customers know about deals you are offering? Check. By now, you should be fully prepared for the holiday rush and just waiting for the arrival of your eager customers to buy gifts […]
5 Fast Tips to Sell More Souvenirs
Retail is seasonal by nature, and it is inevitable that you will have slow days, weeks, and even months. Many forces will be beyond your control, such as weather and consumer confidence, but there are plenty of changes that you can make to start selling more souvenirs today. 1. Sell Local Products Souvenir shoppers often […]
5 Quick Tips for Holiday Ad Campaigns
Declan Kennedy, CEO at StitcherAds For retailers, the holiday season is one of the most critical times of the year. A recent study by Deloitte shows that this year’s holiday sales could grow by 5.6% to more than $1.1 trillion. While the holiday season is an opportune time for retailers to drive revenue, many find […]
How to Attract Seasonal Workers in a Booming Economy
The economy is booming: consumer confidence is at an over 18-year high, and all signs point to a record-breaking holiday sales season. But, do retailers have the employees they need to handle the high volume of shoppers? With a 48-year record low unemployment rate of 3.7 percent, retailers across the country are struggling to attract […]
