Millennials and Gen Z are more anxious and worried about their mental health than previous generations, and major brands are now finding a way to capitalize on this. Marketing for previous generations has revolved around how to be perfect, but over recent years, the focus has turned more toward how not being perfect is just […]
Marketing & Management
Get Money Back with these 2020 Tax Tips for Retailers
by Danielle Higley Depending on your industry, workflows, or a thousand other factors, your business may be leaving tax savings on the table. That’s why it’s so important to have a good accountant or bookkeeper on speed dial around tax time. You never know what sort of credits or deductions you might qualify for until […]
The Strategy Behind Coupons
Nationwide, chains and small businesses alike know the importance of a good sale to their customer base. Sales in general, especially those involving coupons, are known to draw in both new and returning customers and increase overall sales. However, the type of coupon plays a big part in how successful the campaign will be. Consumers […]
Marketing 101 for Small Businesses
by Daniel Carleton Small business marketing seems like a no-brainer, especially after a company gets off the ground. The truth is growth-minded Small – Medium Businesses (SMB’s) shouldn’t just know their customer base. They should regularly review their small business marketing strategies, track market changes, and stay self-aware while doing it. Any business can start […]
Annual Report on the Future of Technology & Media
Activate, the leading management consulting firm for media, technology, entertainment, and sports businesses, recently released the Activate Technology and Media Outlook 2020, a comprehensive annual report on the state of the Internet, technology, media, and entertainment industries. The report is based on groundbreaking proprietary research. In their sixth report, Activate focused on topics such as […]
Why Retailers Should Use Performance to Optimize Targeting Tactics
by Benoit Grouchko The world of digital marketing presents an unprecedented opportunity for targeting. Particularly for retail marketers, advanced targeting is crucial, and can now include real-world and digital actions. Despite there being a treasure trove of targeting opportunity, at the end of the day it’s performance that tells you how well your tactics are […]
Creating The Best Holiday Displays
In order to inspire shoppers to buy their holiday gifts from your store, you’ve got to wow them with some truly creative displays. From window lights and Christmas trees to displaying your products in unique ways and bringing mannequins to life, there are endless ideas to choose from. Decorating Doesn’t Have To Be Expensive The […]
The Complete Guide to BOPIS: What Retailers Need to Know
by PriceSpider Buy-online, pick-up-in-store (BOPIS), also known as “click and collect,” is quickly becoming one of the most popular ways to shop. Last year, more than any previous year, more consumers bought products online and then picked them up at a local store. If your products are sold in both ecommerce and retail stores, BOPIS […]
Savvy Tips to Generate More Online Leads and Sales
by Amanda Jerelyn According to a study conducted by Jessie Hagen of U.S. Bank, 82% of businesses fail due to cash flow problems. Thus, businesses aim to maximize their profitability by cutting down costs and increasing sales. However, in the competitive business world today, increasing sales isn’t easy. Businesses have to do all that they […]
Retailers Benefit from Utilizing Behavioral Economics
by Meg Goodman While we like to think that shoppers will make rational and well thought out choices, behavioral economics has shown us that is not always the case. After all, consumers are human. Behavioral economics is able to trace these decisions right to the source and give them context. The field of behavioral economics […]
