Souvenir is a French word, meaning memento, keepsake, or token of remembrance. Undeterred by sentimental origins, the souvenir industry is big business. In the United States alone there are 23,000 stores in the gift, novelty, and souvenir industry with a combined annual revenue of about $16 billion. Earlier this year, Rolf Potts published a book […]
Marketing & Management
by Jeff Grandfield and Dale Willerton – The Lease Coach Whether you’re a prospective, new, or an existing independent retailer, you shouldn’t rush to sign your initial commercial lease or lease renewal. You need to think ahead to any construction required on your premises. One of the best times to address any construction and/or renovation […]
With so many new social media strategies out there to catch the attention of customers during the holiday season, there is still one old-school way that continues to work: email. Especially during Black Friday and Cyber Monday, consumers are keeping an eye on their emails for any deals going on to snag the perfect gifts […]
by Rich Kizer & Georganne Bender It’s that time of year again: The fourth quarter – the Golden Quarter – a crucial time for every retailer. The Golden Quarter is traditionally when most retailers go from being in the red to being in the black. You just can’t afford to mess up because there are […]
The ‘go green’ trend continues! After our recent article, Retail Going Green, companies continue to reduce their carbon footprint by buying back old merchandise from customers or giving away products to charity. Retail giants such as IKEA®, The North Face®, and Patagonia® are taking serious steps in reducing as much waste as possible while also […]
Fall is upon us, bringing with it the start of the holiday shopping season. Halloween is not only the kickoff event for busy quarter four, but also a lucrative celebration in its own right.
The holiday selling season is just around the corner. In between placing orders and designing store displays, it’s easy to leave planning promotions to the last minute. But, the holiday season is the perfect time to stand out from the crowd with creative offers. Not to mention, fourth quarter is also the most profitable season […]
This holiday season is a serious one for all toy sellers. With Toys “R” Us now out of the picture, customers will be looking for new places to buy their holiday gifts. This is the first impression that matters most — it determines if you will create loyal customers who will keep coming back for […]
The time for holiday shopping and Black Friday sales is coming up! Now is the time to start thinking about what products you want to feature or which sales you’ll have going on to promote new products.
Now that you have lots of great fall merchandise in stock, it’s time to sell! Here are a few quick tips to keep your sales strong throughout the season.