by Daniel Carleton Small business marketing seems like a no-brainer, especially after a company gets off the ground. The truth is growth-minded Small – Medium Businesses (SMB’s) shouldn’t just know their customer base. They should regularly review their small business marketing strategies, track market changes, and stay self-aware while doing it. Any business can start […]
Marketing & Management
Annual Report on the Future of Technology & Media
Activate, the leading management consulting firm for media, technology, entertainment, and sports businesses, recently released the Activate Technology and Media Outlook 2020, a comprehensive annual report on the state of the Internet, technology, media, and entertainment industries. The report is based on groundbreaking proprietary research. In their sixth report, Activate focused on topics such as […]
Why Retailers Should Use Performance to Optimize Targeting Tactics
by Benoit Grouchko The world of digital marketing presents an unprecedented opportunity for targeting. Particularly for retail marketers, advanced targeting is crucial, and can now include real-world and digital actions. Despite there being a treasure trove of targeting opportunity, at the end of the day it’s performance that tells you how well your tactics are […]
Creating The Best Holiday Displays
In order to inspire shoppers to buy their holiday gifts from your store, you’ve got to wow them with some truly creative displays. From window lights and Christmas trees to displaying your products in unique ways and bringing mannequins to life, there are endless ideas to choose from. Decorating Doesn’t Have To Be Expensive The […]
The Complete Guide to BOPIS: What Retailers Need to Know
by PriceSpider Buy-online, pick-up-in-store (BOPIS), also known as “click and collect,” is quickly becoming one of the most popular ways to shop. Last year, more than any previous year, more consumers bought products online and then picked them up at a local store. If your products are sold in both ecommerce and retail stores, BOPIS […]
Savvy Tips to Generate More Online Leads and Sales
by Amanda Jerelyn According to a study conducted by Jessie Hagen of U.S. Bank, 82% of businesses fail due to cash flow problems. Thus, businesses aim to maximize their profitability by cutting down costs and increasing sales. However, in the competitive business world today, increasing sales isn’t easy. Businesses have to do all that they […]
Retailers Benefit from Utilizing Behavioral Economics
by Meg Goodman While we like to think that shoppers will make rational and well thought out choices, behavioral economics has shown us that is not always the case. After all, consumers are human. Behavioral economics is able to trace these decisions right to the source and give them context. The field of behavioral economics […]
Expand Your Social Commerce with the New Shoppable Pinterest
In a world full of Millennials and Gen Z customers looking for new products, Pinterest is the way to go. The social platform consists almost entirely of pictures, making it easy to scroll through and keep entertained with something new always right around the corner. Since its start, Pinterest has been trying new and innovative […]
How Distribution Can Aid in Indie Retailers’ Success
by Jerry Thomas Distribution is often an unrecognized and under-appreciated element of strategy, yet it is almost always an important factor in a winning strategy. Distribution refers to the channels, logistics and processes to move products and services from the point of manufacture, production, or creation to the ultimate end-users. When “distribution” is linked to […]
10 Things to Know Before Pricing Products
In order to price a product correctly, it’s important to consider some factors that will help determine its value properly. Here are ten things to know before pricing a product. 1. Cost of Production No company can sell a product for a price less than the cost of its production. First, calculate how much was […]
