Calling ecommerce, “The bright side of retail,” during her keynote address at the 2009 Shop.org Annual Summit, Sucharita Mulpuru of Forrester Research spelled out six things online retailers have done right. “How is it that web retailers have managed to outperform so many other sectors?” she asked. “The easy answer is that they have lower […]
Marketing & Management
Many consumers are again opting to save time in lieu of money, according to, “The Checkout,” a new study from marketing firms, The Integer Group and M/A/R/C. The research found that by mid year, 28 percent of shoppers describe themselves as, “preferring to spend more if it saves them time.” This compares with just 23 […]
Fun always attracts attention, especially if the source is something novel. Two kiosk and cart suppliers offer products that provide an opportunity to capitalize on tickling the funny bone and delighting with irresistible flavors. Mini Melts, which migrated from abroad to its base in Norwich, CT, provides a new and novel way of selling ice […]
Income and age, often seen as predictors of how people utilize the Internet for shopping, may not be the best indicators of online shopping behavior.