The first thing customers do when they see recycled movie film handbags is smile and say something like, “OMG,” or, “I can’t believe it,” or, “Wow, I know someone who this bag would be perfect for!” Then they spend at least several minutes, and often longer, trying to figure out what movies they recognize in […]
Marketing & Management
Sir Terry Leahy, CEO of Tesco, Britain’s largest supermarket chain, offered ten management lessons, recently at the National Retail Federation’s (NRF) Annual Conference in New York. They are: Find the truth. Don’t just rely on research or past experience. Find out where your company stands now by talking directly to the customer. They will be […]
ACCORDING TO a recent study by ERISA Pros, LLC, the majority of U.S. employers with 100 or more employees do not comply with the ERISA requirement to file an annual Form 5500 for their health & welfare benefit plans. U.S. Census Bureau reports show that there are about 110,000 employers that employ 100 or more […]
The second decade of the new century promises to be a turbulent one for corporate CEOs, according to Arlington, VA, management consultants, Healthy Companies International. “The challenges confronting top executives will only multiply and intensify,” says Stephen Parker, chief commercial officer of Healthy Companies, which for 20 years has maintained a continuing dialogue with 300 […]
Facebook is ahead of the pack amongst sites being used by some of the biggest retail chains. The Limited Brands’ Victoria’s Secret is in the lead.
Now more than before, it appears that a strong social networking approach must be just one part of a larger strategy.
Is it possible that heavy traffic to your website could have a damaging effect on your business? That’s exactly the scenario posited by a new study.
There are indications that physical location could be a major determining factor in consumer interaction.
Memphis-based company caters to a customer base drawn primarily from the Internet.
OXFORD COMMUNICATIONS in central NJ offers five marketing resolutions for 2010 to help brands leverage industry trends and prepare for the consumerism renaissance.