Back to school shopping is still largely done in stores because of the bonding experience school shopping creates between parent and child. Yet, many retailers are not capitalizing on this idea. For winter holidays, for example, many retailers host gift wrapping events, happy hour shopping, and pop-up markets.
Marketing & Management
The summer season is inspirational for almost every customer. Maybe they start a project on the house they’ve been putting off over the winter, start exercising to prepare for their beach body, or just get some sun outside. There’s something about the nice weather and the feeling of the sun beating down on you that […]
Marvel’s newest movie, Avengers: Infinity War, has yet again broken a number of records and made over $1 billion in box office sales. This shouldn’t be surprising, considering the fact that their last movie, Black Panther, made $235 million over the course of four days. The amazing world of superheroes and comics is making its way […]
It’s so important to create a personalized customer experience, especially in today’s market where we have the easy access Amazon.com. It can seem hard to compete with a business that sells just about everything at affordable prices. But in the end, is that all customers are looking for?
A customer’s path to purchase often begins online but ends in-store. In fact, a Forbes Insight report found that 82% of shoppers conduct research online before completing a purchase in-store.
There is no question social media is changing how, when, and why people shop. We discussed these changes in consumer behavior with Satish Kanwar, VP & GM of Channels at Shopify.
By Dean Frew, CTO & SVP RFID Solutions at SML Group Whether in Europe, the Americas or Asia, the retail industry is currently facing an epidemic. In the past, commentators weighed in on trends such as ‘the death of the highstreet,’ how to obtain and retain brand loyalty and how to improve customer experience. However, whilst […]
The spring season is a peak gift-giving season with Mother’s Day in May, Father’s Day in June, and high school and college graduations scattered between the two months.
Toys “R” Us kids will officially be a generation of the past. In March, the company announced they will close or sell all of their 735 U.S. stores including Babies “R” Us locations. It is no secret that Toys “R” Us has struggled with debt for a long time.
We are finally entering the season of outside BBQ’s, beautiful walks on the beach, and lemonade and iced tea. It’s the perfect time for retailers to put on their best face and welcome customers walking around downtown and getting some fresh air. At this point, you have probably redecorated your store with some nice spring […]