There are a lot of considerations that go into crafting the perfect holiday spirit, and likewise, the perfect shopping experience. Shoppers engage with your brand through all of their senses, so it is important to utilize every opportunity to create a lasting impression.
Marketing & Management
Prime Day is a retail holiday invented by Amazon that is exclusive to Prime members. Founded in 2015, the sale brought in $2.41 billion in 2017 and is expected to grow even more this year.
C. Even if the products are great, they will not want to come back if they experienced bad customer service. The goal is to win your customers’ hearts and make your store stand out from the rest because, let’s be honest, people have so many options to shop from and they chose YOU, so make […]
There is no doubt that millennials are changing the way the average person shops. They are constantly bringing new ideas and different shopping methods to the retail table and now they are reshaping the American mall, according to retail think tank Coresight Research. Through department store consolidation, a shift to services, growing online apparel sales, […]
As we advise in our book, Negotiating Commercial Leases & Renewals FOR DUMMIES, from your standpoint as a tenant, paying a security deposit confers no benefit. It ties up your money – money that many landlords try hard not to refund to you if you don’t renew your lease.
Monthly subscription box services have been a huge hit with retailers. It’s an easy way to create a personal connection with customers and keep them happy with new goodies that are put together nicely in a box sent to their house each month, eliminating the need to go out and check for new products. Best […]
The wonderful online world of Etsy has made it amazingly easy for people with creative minds to start their own shop. Creative ‘makers’ can have a regular 9 to 5 job and sell products from their favorite hobby on the side for some extra cash.
Fraudulent returns cost retailers an average of $10 billion to $17 billion per year in the U.S. That can be a scary number for anyone, especially independent retailers who may not have a large safety net to fall back on when problems arise. Many large retailers such as Wal-Mart, Target, and Amazon have been tracking the […]
There’s never a boring day in retail. This is especially true under the Trump administration. There are many changes in the works with different moving parts. Here is a quick overview of different laws, policies, and agreements currently up for debate and how they may impact retail.
Back to school shopping is still largely done in stores because of the bonding experience school shopping creates between parent and child. Yet, many retailers are not capitalizing on this idea. For winter holidays, for example, many retailers host gift wrapping events, happy hour shopping, and pop-up markets.