When it comes to video content, it’s long been conventional wisdom that mindset can be a determining factor in the consumer’s interaction. For example, if a commercial for a product airs during his favorite TV show, he might be annoyed by it; yet if he is in the market for said product, he might view […]
Marketing & Management
Marketers are excited by the recent announcement by social networking giant, Facebook, of an upcoming location based feature. The new feature would allow users to include their location as part of their status updates, and it is already being investigated by corporations and independent retailers alike, as a means to increase brand awareness and drive […]
At last, the secret to happiness has been discovered: be a small business owner. A survey conducted by TD Bank reveals that 69 percent of American small business owners polled said they would describe themselves as, “very happy.” In addition, 61 percent said they think they are happier than their peers. Moreover, the stress of […]
As the economy improves, increasing employee satisfaction is becoming more important, according to a recent research report released by MetLife. The report, “Building A Better Benefits Program Without Breaking The Budget,” identified five steps employers should consider in order to build competitive benefits programs and help improve workplace satisfaction. According to MetLife VP, Scott Beck, […]
Overnite Capital does exactly as its name implies; provides funds, fast, to those companies that need them.
Retail managers now have two compelling reasons to encourage employees to be polite in the workplace; polite to each other, that is. Sure, retailers know that rudeness to a customer means lost goodwill and lost sales, but new research reveals that rudeness shown by one employee towards another one is damaging too. Moreover, a different […]
Savvy retailers are finding ways to uncover and discourage bargain-hunting customers, and boosting their own bottom line in the process.
A new law was signed today in Massachusetts that offers relief to independent retailers looking for meaningful health care cost-cutting.
Retailers who are planning a multichannel marketing and sales strategy will have a leg up on the competition, according to several recent research reports. As shoppers continue to research and buy products online and via smartphone style devices, retailers will find it increasingly profitable to reach customers through non-traditional channels. During a period of slow […]
As prices plummet and soar at the gas pump, calculating and managing shipping costs can be a real drain on a retailer’s business. There’s no getting around the need to move goods from sellers to buyers, but the costs involved (from researching many shipping rates to grappling with big carriers who give good rates to […]