Establishing strong relationships of trust with customers over time is one of the indispensable building blocks in the foundation of success.
Marketing & Management
Handmade craft-making has taken off as a very viable business for many online.
Email marketing has now come of age, with an extremely high rate of return, outstanding tracking, reporting, and automated campaigns now available. More businesses should be adding it to their marketing solutions, according to Tim Pacileo, president, of theBoardRoomAdvisors. “Back in the early days, goods and services were marketed exclusively by word of mouth and […]
Cloud Marketing Labs, a Northfield, NJ firm that assists companies with their marketing efforts, offers six substantial tips to get your marketing program back on track in 2010. Measure everything. Wasteful marketing can be a real drain on a businesses’ budget. Before you start any type of marketing, set up a system in which you […]
SELLING YOUR business and getting a good price for it seems an overwhelming task for a business owner, especially in today’s economy. However, the California Association of Business Brokers (CABB), a non profit trade organization, says that selling a business, and getting a reasonable price for it, can happen. The devil is in the details. […]
A PricewaterhouseCoopers’ Health Research Institute study has found that businesses of all sizes have become dissatisfied with their health insurers. The report titled, “What Employers Want from Health Insurers in 2010,” finds that: Overall satisfaction with health insurers by large employers has decreased to 59 percent, from 64 percent in 2008. Small employers continue to […]
Does your website sell jewelry? Or are you a brick and mortar store looking to grab a bigger share of the market? If you fit either of these descriptions, you need to check out The Jeweler Website Advisory Group (jWAG) at www.jewelerwebsiteag.com. This group, headquartered in Totowa, NJ, is publishing research data about advertising and […]
Like many a small business, you may have been treading water in 2009 to stay afloat, but this year, business owners may well be early investors in the economic recovery, and lead the effort to reignite America’s small business growth. The entrepreneur will be an American hero in 2010. Why? Franchises and other small businesses […]
Entrepreneurs attribute their success to their experience, not to their university degrees, new research shows. The research was conducted by the Kauffman Foundation, based in New York City, the world’s largest foundation devoted to entrepreneurship. More than 540 company founders participated in the survey, “The Anatomy of an Entrepreneur: Making of a Successful Entrepreneur.” The […]
THERE IS NO QUESTION that video conferencing is one of the greenest technologies on the market. Here are 10 tips from Solutionz Conferencing, Inc. to achieve your business goals, while simultaneously reducing your environmental impact with tele-presence and video conferencing: Telecommuting. Enabling people to be fully engaged in the workplace while working from home, increases […]