by Andrew Makarov As greater numbers of customers turn to e-commerce and home delivery, retail brands must appeal to ever-changing customer behaviors and intense retail competition. Forward-thinking retail brands capture customers by enhancing the customer experience through familiar digital technologies that consumers already value, like augmented reality. Augmented Reality Improves the Customer Experience Customers expect […]
Retail News
Four Ways Retailers Can Prepare for the Valentine’s Day Boom
by Brooke Chaplan Retailers should start planning now to prepare for the Valentine’s Day rush. With thousands of shoppers perusing stores and online sites for the best gifts for their loved ones, stores with the most effective sales campaigns will see a huge increase in their earnings. Brands and retailers hoping to take advantage of […]
The Ultimate Retail Calendar
New year, new trends and new holidays to prep for. Even though the end of the year madness may be over, retailers are still working hard to deal with holiday returns and plan ahead for upcoming events. Valentine’s Day products should start going up, as well as winter clearance plan-o-grams, St. Patrick’s Day displays… there’s […]
Five Mistakes to Avoid When Building & Designing a New Storefront
by Lizzie Weakley Brick and mortar is still a force in the market. Customers don’t always want to wait for UPS to drop products on their doorsteps. Instead, they may want to go out and shop in a public space. However, with such fierce competition from online retailers, business owners need to use some strategy. […]
Splitit Survey Finds Online Return Process is Key to Customer Experience & Web Conversion
A recent survey by leading monthly installment payment solution Splitit highlights the growing importance of consumer returns within the ecommerce industry. The Splitit survey revealed that a good return policy is not only key to overall customer experience, but directly affects web conversion and, ultimately, a retailer’s bottom line. Returns, Returns, & More Returns Online […]
Top Retail Trends for the New Year
by RRD Retail Solutions R.R. Donnelley & Sons Company (RRD), a leading global provider of multichannel solutions for marketing and business communications, unveiled the five major trends that will drive retail sales at brick-and-mortar stores. RRD currently serves 37 of the National Retail Federation’s (NRF) top 100 retailers, giving the company unique, firsthand insight on […]
Brick & Mortar Is Not Dead, But Merely Transforming
by John Liston If you read the news, you might come to the conclusion that retail is dying. You can find hundreds of articles outlining the problem of competing against Amazon or covering the high costs of working with the social media giants and online marketplaces, but what gets missed in the news is some […]
Second Annual Live. Love. Laugh. Event to Spread Holiday Cheer to Homeless Children
CS Hudson, a leader in experiential pop-ups, shop-in-shops, and marketing activations, recently held their second installment of its holiday Pop-Ups for Good Event: Live. Love. Laugh on December 17th, 2019. Filled with laughter, cheer, and tons of toys, over 100 homeless children in the surrounding areas of Riverhead, NY came to this Winter Wonderland themed […]
The Era of the Digital Reflex
From the minute customers walk through your doors to the moment they leave, they are utilizing their phones. Whether the customer is on a phone call, scrolling through or posting on social media, or taking pictures with their friends, the phones are by their side the entire time. In fact, two-thirds of shoppers check their […]
2020 Retail Predictions
New year, new business plans, new customers, new products… new you! A brand new year brings on so many exciting changes that can have a big impact on your business, and Independent Retailer is here to make sure those changes are for the better. We’ve got all the latest trends and statistics that retailers need […]
