by Meghan Martinsen With 2020 winding down, it’s time for marketers to start planning their budget for 2021. Digital marketing is an essential element for marketers because it helps them get their products before prospects. If shoppers search the internet for products that digital marketers provide but can’t find their site, they will lose sales […]
Retail News
How to Find Products in Short Supply
One of the biggest problems retailers are currently facing is a shortage of products. Essential supplies can be found almost anywhere now, since many companies pivoted to start selling PPE products around May and June, but what about all of those holiday gifts? The COVID-19 Supply Chain Problem There is a looming supply chain problem […]
COVID & Holiday Shopping Behaviors
As the summer continues to slip away and there’s still no end in sight for the pandemic, retailers have to truck on and start preparing for probably one of the most challenging holiday seasons we will come to know. Most retailers don’t know if what they’ve seen from shoppers since the onset of the pandemic […]
Post-COVID-19 Commerce Will be a Hybrid Between Digital & Face-to-Face
by DK Hardware Even before the confinement, society was ready to make its purchases online. 96.7 percent of internet users searched for information on prices, characteristics, and opinions of products, and 36 percent actually bought online. Art Goldman, DK Hardware’s CFO, shares his thoughts on what worldwide commerce will look like after the pandemic. How […]
Mask Mandates: Tips for De-Escalation & Voluntary Compliance
Many U.S. states are mandating that brick-and-mortar businesses must require face masks for all guests and employees to keep everyone safe. As comforting as this may sound for those looking to make their customers feel safe while shopping in store, many consumers do not want to wear masks and are causing scenes inside of stores. […]
State Regulations for In-Store Shopping
In the wake of the reopening of brick-and-mortar retailers nationwide, business owners have been forced to keep up with the state by state requirements in order to keep their storefronts open to the public. Independent Retailer has curated a list of the regulations in each state, as well as links to official government websites for […]
Retailers Are Preparing for Their Weirdest Black Friday Ever
by Matt Thompson The COVID-19 pandemic has flipped retail on its head in 2020. Stores were forced to close and shoppers’ priorities and buying behaviour changed as the economy was put under strain. As the all-important November holiday shopping season with its Black Friday pinnacle moves closer, it’s expected to be even more critical this […]
Meet the New Customer Demographic: C.A.R.L.Y.
Each generation of consumers have their own needs and desires as well as how they want those needs and desires to be promoted to them. Millennials brought about a lot of change in the retail industry, and with Gen Z having similar desires albeit slightly different, the consumer demographic as a whole has shifted entirely. […]
How to Market Your CBD Brand During a Global Health Crisis
In the midst of a global health crisis, some CBD brands are using unconventional marketing tactics and the Federal Trade Commission (FTC) is cracking down to protect consumers from false claims that CBD can prevent or treat COVID-19. As CBD companies wait for FDA approval, the government is making it clear that brands who make […]
Business Payday Loans: Are They Good for Business Financing?
by Tiffany Wagner A payday loan is a type of short-term financing that enables individuals to borrow an amount of cash for a flat interest rate. People who have no or bad credit history resort to taking out a payday loan because of its soft credit check and fast way to get the money they […]
