According to Techopedia, showrooming is “when a shopper visits a store to check out a product but then purchases the product online… This occurs because, while many people still prefer seeing and touching the merchandise they buy, many items are available at lower prices through online vendors. As such, local stores essentially become showrooms for […]
Retail News
How Retailers are Tapping into Mixed Use Spaces
Over the past few years, malls have been trying to repurpose vacant space from lost retail tenants. Many property managers sought to replace traditional retail stores with more experience-driven attractions like gyms, restaurants, arcades, and more. But, according to CNBC, these new experiences are not drawing in any extra traffic. That does not mean mixed […]
President Trump Tackles Counterfeit Imports
Last month, President Trump issued an executive order for government agencies to investigate the flow of counterfeit and pirated goods coming into the United States, and to investigate the procedures of third parties that facilitate their import or sale. Government agencies are directed to work with online marketplaces, such as Amazon, carriers, custom brokers, payment […]
Box Retailers Imitate Indie Retailers with Small Format Stores
Ever since the retail-apocalypse media frenzy took hold a few years ago and chain stores across the country started shuttering underperforming locations, many box stores have announced a switch to smaller format stores. Walmart and Target were among the first to announce this new strategy, with others like Sears shortly following suit. It is true, […]
Tips to Optimize Your Retail Checkout
So much to do, so little time. There are so many sales and customer service opportunities at the point of purchase, yet it can feel next to impossible to fit them all in during one transaction. Upselling products, suggesting a gift card, asking for an email address, and soliciting feedback are all considered standard best […]
4 Steps for Crafting an Effective Window Display
Spring is upon us. Shoppers are emerging from their homes and venturing onto Main Street in search of fresh air, and of course, some fresh retail finds. There’s no time like the present to do some spring-cleaning on your window displays. An appealing storefront is critical for catching the eye of passers-by. And, once you […]
7 Tips for Opening a Second Storefront
If you can’t keep your products on the shelves, have lines out the door, or otherwise can’t keep up with your customer demand, it may be time to open a second storefront. You want to replicate the smashing success of your first store. But, there are a few key things to keep in mind when […]
The Market at Macy’s: Too Good to be True for Indie Brands?
The Market @ Macy’s is a pop-up shop within a dozen of Macy’s biggest stores nationwide. A pop-in, if you will. The Market @ Macy’s debuted in early 2018 and features a variety of both up-and-coming and established brands. For the most part, the specific products displayed at each market are unique to that particular […]
A Look Ahead: 2019 Retail Predictions
2018 was a wild year for retail. Just a few years after the “Retail Apocalypse”, brick and mortar retail is experiencing a “Retail Renaissance” with more and more online brands opening popular physical storefronts. This complete 180 has turned much of the narrative around ecommerce replacing traditional retail on its head. Increasing competition from startups […]
Ethical Purchases Drive Sales
by Jasmine Glasheen Next-generation consumers are taking over the world. Millennials will outnumber Boomers in 2019, but not for long: by 2020, there will be even more Gen Z customers than Millennials. Young consumers are growing both in buying power and in number, and they made a big impression on retailers’ bottom lines this past […]
