Small businesses are suffering as a result of the COVID-19 pandemic, but there are some bright spots according to a new report from the Electronic Transactions Association (ETA) and The Strawhecker Group (TSG) released on April 10. In a survey of small business owners conducted in late March, almost 40 percent reported that their business […]
Retail News
Your Plan A for Gen Z: How Retailers Should Tackle the Next Generation
by Tom Ertler Generation Z has been described as many things — avid gamers, Snapchat aficionados and tech addicts. Born roughly between 1995 and 2010, this cohort, also known as centennials or post-millennials, has emerged on the retail scene as a force to be reckoned with. Recent research shows that, although it has yet to […]
Small Business Owner Awarding Scholarships to Other Small Businesses Due to COVID-19
In an effort to help other small businesses survive the COVID-19 Global Pandemic, Manuel Suarez, owner of the AGM Marketing Agency, is awarding free full scholarships to his flagship Facebook Masters Course training and Coaching Program. Over 8,000 people have already been awarded the free full scholarships, valued at over $16,000,000, in the last two […]
Letter from Our CEO
To all valued clients of Sumner Communications media products: We find ourselves in an extremely challenging and unprecedented moment of history. Our own extended Sumner family has lost beloved members to this terrible illness, and we are mourning alongside you for the loss the of all the wonderful souls gone too soon in this difficult […]
Q&A With Pranav Tyagi on How Retailers Can Survive the Coronavirus Impact
Within the last month, thousands of retailers have closed their brick-and-mortar doors to consumers to minimize the risk of spreading the coronavirus. While a necessary move, the implications include enormous losses in revenues and the likelihood of employee layoffs, which is forcing retailers to quickly adapt to survive. To remain competitive, Pranav Tyagi, CEO of […]
Trust – Retaining Customers During the COVID-19 Crisis
The Coronavirus pandemic is testing leadership on many fronts. Brand leaders in retail, especially food retail, banking, and the hospitality industries are struggling to maintain revenues in a dynamic and fluid ecosystem. Specifically, they are tasked with ensuring the safety and well-being of their employees and customers while maintaining sales revenues as demand increases. Online […]
Transforming Your Passion into a Business Initiative – Insights from a Retail Owner
After celebrating International Women’s Day on March 8 and recognizing the month of March as Women’s History Month, I’ve been reflecting on my career path and journey as a female business owner in the retail industry. I started my career as an accountant, but after spending a few years in that role, I felt called […]
Using Mental Health Awareness to Connect with Younger Generations
Millennials and Gen Z are more anxious and worried about their mental health than previous generations, and major brands are now finding a way to capitalize on this. Marketing for previous generations has revolved around how to be perfect, but over recent years, the focus has turned more toward how not being perfect is just […]
Enlighten Wellness TV Provides CBD Information to Consumers In-Store
Despite all the craziness that CBD has brought to the world, 61 percent of Americans still don’t know what CBD is, and only 19 percent have actually tried CBD-infused products. If shoppers don’t even know what CBD is, most likely they won’t buy your products if you sell them. If only retailers could hire a […]
The Essence of Haiti
Taking care of the hair on your head is something sacred. It’s one of the first things that get noticed and you want it there for as long as possible, so it’s important to treat it with care. This is something that Yve-Car Momperousse, creator of Kreyòl Essence, believes in whole-heartedly, which is why she’s […]
