by Erika Jolly Brookes Ever since Dollar Shave Club’s first video went viral in 2012, the ecommerce world has been fascinated by the rise in DTC (Direct to consumer) retailers and marketing. We’ve watched companies like Casper and Warby Parker rise to fame as the industry celebrates their ability to out-market their substantial, entrenched competitors, […]
Web Profits
Time To Hop On the Mobile Location Strategies Bandwagon
Mobile location data offers the possibility to gather real-time information about consumers through their smartphone, rather than trying to infer attributes and behaviors from other sources like store data, census surveys and IP addresses.
