Leading market research company NPD Group has come out with its annual holiday market research, showing again that discount stores will be shoppers’ No. 1 destination choice this holiday season. But close behind will be online sites, indicating that retailers may need to add that component to their arsenal.
“Forty-four percent of consumers told NPD they plan to look around for the best price and value before they buy, which could benefit online sales,” according to NPD Chief Industry Analyst Marshal Cohen. “As consumers ‘pre-search’ by scouring websites for the best prices and deals, they will likely discover that shopping online offers not only competitive prices but a whole lot more convenience, and they decide to buy online.”
For a comparison between this year and last, as well as a chart showing influential shopping factors, click HERE.