Consumers doing their back to school shopping will spend at least some of that time — and money— online, according to Web measurement service Compete.
The study, summarized at MediaPost.com, found that 30% of shoppers will find their items on the Web, focusing on electronics, dorm accessories and kitchen supplies. School supplies were also cited by 84% of those asked, followed by clothing at 70% and shoes at 58%.
“Seeing an increase in back-to-school shopping portends well for the upcoming holiday season,” said Compete analyst Debra Miller in a blog post. “In fact, we found that 12% of those surveyed plan to spend more than last year. And hopefully, by the time the sweaters come out of the closet, this number will be even bigger,” MediaPost reported.
The full story, with some interesting number breakdowns, can be accessed HERE.