Amazon Prime Day is an annual sale event for Amazon members typically held in mid-July. Prime Day, though recently founded in 2015, quickly grew to one of retail’s biggest shopping days. In 2018, Prime Day brought in over $4.2 billion in sales, with 40 percent of consumers making impulse purchases. The sale includes Amazon’s private […]
Ecommerce giant Amazon has a special section for Handmade items on their website. Featuring Artisans from over 80 countries around the world, this newer section is intended to give small businesses a chance to reach more customers and will offer a wide variety of home decor, jewelry, accessories, gifts, and more. The question is, should […]
Amazon monopolizes much of the conversation around retail, between its popular Prime program, advances in shipping logistics, Amazon Go’s payment technology, and most recently the HQ2 contest and the circus than ensued. But, there is one sleeping Amazon giant that arguably has played an even bigger role in startup, ecommerce, and technology innovation: Amazon Web […]
by Alison McGuire, Marketing Director, Paper Mart With 43% of US ecommerce sales going to Amazon, how does a small to medium-sized company get any visibility? Having a strong branding strategy on and off Amazon is key. Many companies are seeing a decline in sales for the first time in years due to Amazon’s rapid […]
Amazon Storefronts is an Amazon microsite that highlights independent retailers that manufacture or handcraft unique products. Amazon launched this subset of their ecommerce platform in September and accompanied it with a national TV advertisement featuring The Little Flower Soap, an indie retailer that has used Amazon to grow their business on a national scale. The […]
by Justin Hoopes, owner Think BIG In my 10 years selling on Amazon and consulting with other sellers, I have encountered several circumstances of sellers with good intentions getting shut down. To avoid making the same mistakes, detailed below are the different circumstances that led to their store getting shut down and what the implications […]
How annoying is it to buy a piece of clothing online, not like the way it fits, and then go through the hassle of sending it back? And often you have to pay extra shipping fees out of your own pocket. This isn’t the ideal situation for loyal customers, and that’s why Amazon’s “try before […]
Consumers are becoming more interested in no-name brands rather than huge moneymakers selling their products just for the name, and Amazon is realizing this trend and bringing what the customer wants right under their nose, so taking action on this could be crucial to your company.
Amazon and American Express are partnering up to offer a new credit card for small businesses in the U.S. The e-commerce giant is continuing to expand financial and payment products for business customers, and since American Express is known for their Small Business Saturday startup, the two companies decided to work together. The new co-branded […]
Prime Day is a retail holiday invented by Amazon that is exclusive to Prime members. Founded in 2015, the sale brought in $2.41 billion in 2017 and is expected to grow even more this year.