Informa Markets Fashion, which launched fashion wholesale digital events – MAGIC DIGITAL, COTERIE DIGITAL, PROJECT DIGITAL, MICAM Americas DIGITAL, and CHILDREN’S CLUB DIGITAL – along with B2B e-commerce platform partner, NuORDER, recently announced their digital event metrics, demonstrating informative and significant market insights following the event conclusion in early November. The proprietary data summarizes an […]
analytics
Why Insight-Driven Marketing is the Key to Ecommerce Success
by Alexander Igelsböck The pandemic has created tough challenges for retailers, often hitting independent players hardest of all. Along with falling foot traffic, economic uncertainty, and closer scrutiny of marketing budgets have come opportunities to evolve and improve their businesses for the digital future. Rapid growth in online purchasing has sparked an unprecedented ecommerce boom, […]
Customer Analytics Can Help Grow Your Business
by Cirrus Systems Inc.
Merchant Survey Reveals 2020 Ecommerce Trends
by 2Checkout The Ecommerce Trends Survey, carried out by 2Checkout with more than 1,200 companies across the world, has revealed their latest digital commerce priorities, challenges, and plans. The participating companies span a wide spectrum of industries, and sizes, yet they all report similar concern and approaches around ecommerce. 2Checkout is the leading all-in-one monetization […]
Customer Incentive Programs that Drive Loyalty and Growth
by Nichole Gunn The customer is always right, but not always loyal. Retail establishments across every industry are aware of this. However, it can be tough to create scalable, measurable solutions to keep customers engaged and emotionally connected to your brand — whether or not they are in your store. Of course, there is no […]
Marketing 101 for Small Businesses
by Daniel Carleton Small business marketing seems like a no-brainer, especially after a company gets off the ground. The truth is growth-minded Small – Medium Businesses (SMB’s) shouldn’t just know their customer base. They should regularly review their small business marketing strategies, track market changes, and stay self-aware while doing it. Any business can start […]
CannaInsider Tackles CBD Safety with First Badge Program
Proper education on CBD and its positive effects has taken a while to root, but we’re finally getting somewhere as more and more consumers are looking to CBD products for pain and anxiety relief. The CBD market is now blooming all across the country, but with that comes concerns for product regulations and safety. Are […]
Brick & Mortar Is Not Dead, But Merely Transforming
by John Liston If you read the news, you might come to the conclusion that retail is dying. You can find hundreds of articles outlining the problem of competing against Amazon or covering the high costs of working with the social media giants and online marketplaces, but what gets missed in the news is some […]
2020 Retail Predictions
New year, new business plans, new customers, new products… new you! A brand new year brings on so many exciting changes that can have a big impact on your business, and Independent Retailer is here to make sure those changes are for the better. We’ve got all the latest trends and statistics that retailers need […]
Three Tips for Retailers to Reel-In Last Minute Shoppers
by Tom Ertler, Miller Zell’s SVP and Creative Director There are shoppers who make their lists, check them twice and have their gifts bought, boxed, wrapped and bowed well before the big day of the season. And then there are the rest – the procrastinators, either too busy to shop early or too perplexed by […]
