Pay per click (PPC) advertising should be a staple in any serious effort to grow a business. When set up correctly, PPC can increase traffic, revenue, and profits for any business in any industry. When set up incorrectly, efforts usually end up costing more money than they are worth, and become a liability rather than an asset to the business
April 2014 Issue
Indie retailers want to accept as many forms of payment as possible to better serve their customers, as well as to achieve maximum sales. Shoppers often prefer to pay with a credit card because they earn prized rewards points.