It is that time once again to begin planning all of your back to school deals and promotions! Now that most students are back in the classroom, retailers can advertise the usual school supplies such as backpacks and new clothes and shoes, but now there is a new problem plaguing consumers: inflation. Even though shoppers […]
back to school
Must-Have College Dorm Accessories
As brick-and-mortar retailers ready their back to school sections, be sure to keep in mind college freshmen who will be moving into dorm rooms. Just like children in need of new notebooks, writing utensils, and backpacks, these dorm room students will be looking to stock up on all of the essentials they are used to […]
Back to School & Patriotic Product Essentials
Rising inflation has been a pain point for retailers in not only being able to sell merchandise, but also in ordering new products and getting ready for upcoming seasons. Even though students are almost entirely back in classrooms, the back to school buying season is still not completely back to normal since consumers will be […]
Back to School!
Getting students ready for back to school has never been as hectic as it was in 2020. In the fall, many schools tried keeping classes in person as much as possible, but once another outbreak struck, students and teachers had to transition to at-home learning. School has been so unpredictable that both retailers and consumers […]
Small Business Owner Awarding Scholarships to Other Small Businesses Due to COVID-19
In an effort to help other small businesses survive the COVID-19 Global Pandemic, Manuel Suarez, owner of the AGM Marketing Agency, is awarding free full scholarships to his flagship Facebook Masters Course training and Coaching Program. Over 8,000 people have already been awarded the free full scholarships, valued at over $16,000,000, in the last two […]
Back to School Product Trends
Total back-to-school and back-to-college spending reaching almost $83 billion in 2018. The numbers will likely be similar this year, as our economy is still going strong and consumer confidence is high. Shoppers purchasing for grade school students spend most of their budgets on clothing and accessories, followed by electronics and footwear, with the fewest dollars […]
Ace Back to School Sales
Last year, back-to-school and back-to-college spending reached a whopping $82.8 billion, according to the National Retail Federation. Shoppers spend more on back-to-school and back-to-college than consumers spend on Mother’s Day, Father’s Day and Valentine’s Day combined. After the winter holidays, back-to-school is the biggest shopping occasion in the United States in terms of dollars spent. […]
Back to School Buying Guide
School’s not yet out for the summer. But for many retailers, back to school buying starts now. And, for good reason. Back to school shopping is one of the longest retail holidays, and it’s quickly becoming one of the most lucrative. The National Retail Federation reports that shoppers spend more on back-to-school and back-to-college than […]
A+ Ideas for Back to School Promotions
Back to school shopping is still largely done in stores because of the bonding experience school shopping creates between parent and child. Yet, many retailers are not capitalizing on this idea. For winter holidays, for example, many retailers host gift wrapping events, happy hour shopping, and pop-up markets.
Back to School, Back to Stores: Why School Shopping Hasn’t Gone Digital
Back to school shopping is the second biggest spending occasion, after the winter holidays. Each year, back to school and back to college shoppers spend roughly $80 billion.
