Browsing: back to school

Back to school shopping is still largely done in stores because of the bonding experience school shopping creates between parent and child. Yet, many retailers are not capitalizing on this idea. For winter holidays, for example, many retailers host gift wrapping events, happy hour shopping, and pop-up markets.

Read More

Corri Neckritz started selling apparel out of her home in 2007 after experiencing frustration with the limited selections while shopping for her own kids. Flash forward to 2018 and she is the owner of Groove, a one-stop-shop for apparel, gifts, novelties, and more for babies, kids, teens, and adults.

Read More

Back-to-school shopping is much different from what it was even a few years ago. Shoppers now have real-time dynamic information in hand, and are making shopping decisions faster. Many retailers are trying to keep up with the frenetic pace of today’s shopper, and struggling with how to execute effective promotional and pricing strategies across the myriad channels consumers use.

Read More