Back-to-school buying fueled substantial online sales gains from July through the third week in August, according to the IBM Digital Analytics Benchmark. As some retailers rolled out back-to-school promotions ahead of the Fourth of July and employed campaigns similar to their Cyber Monday and Black Friday promotions, department stores saw an increase in online sales of 33 percent over last year, powered by a 40 percent increase in mobile sales this July.
Browsing: back to school
By Jon Stine At Cisco, we work with many industry leading retailers and educators across the country to help them connect with consumers, students, parents and…
Back-to-school promotions are well underway at major retailers, but there is still ample opportunity for small and midsize merchants to succeed in this competitive market. The key is to find ways to stand out from the big guys. Now is the time for online sellers to optimize their eCommerce sites to attract shoppers and increase sales.
When it comes to back to school shopping, moms prefer a hybrid approach, using a mix of online and in-store approaches, according to a new survey by…
More than two thirds of consumers (68 percent) plan to spend up to $500 this back-to-school shopping season, according to the PriceGrabber® 2013 Back-to-School Survey, and…
Retailers can expect parents to shop and spend more during the upcoming back-to-school season than they did last year, according to ShopperTrak. National retail sales, when…
Many shoppers plan to or have spent the same to much more on back-to-school shopping vs. last year, according to an RBC Capital Markets survey of 1,400 consumers.
The average person with children in grades K-12 will spend $688.62 on their children’s back-to-school merchandise, up from $603.63 last year.
While the 2011 back-to-school shopping season (second most important event following Christmas) was highly anticipated by retailers, it was lackluster in deliverance. According to the National…
A lunch bag redesigned, children can lay this product flat and pass it around to be signed and drawn on with a Sharpie marker.