by Kenny Tsang Black Friday and Cyber Monday are back with a bang, and experts project sales from the global shopping events to boost what has been a record $4.89 trillion year for retail ecommerce. Nearly a third of the year’s holiday spending occurs during this short period, giving sellers on sites like Amazon, eBay, […]
Black Friday
Retailers’ Black Friday Strategy Guide
With retailers looking to entice shoppers back through their doors after months of disruption, Black Friday is the perfect time to get them excited. Despite the uncertainty of the Delta variant, many consumers plan to do their holiday shopping at brick-and-mortar storefronts this year, so get ready to supply a lot of in store promotions! […]
Black Friday & Cyber Monday 101
by Charlie Casey Autumn is upon us, and so many consumers enjoy the rituals of this season — apple picking, leaf peeping, and pumpkin spice lattes. As we get closer to Thanksgiving, many shoppers still make their holiday gift lists in anticipation of the deals to be had on Black Friday and Cyber Monday (BFCM). […]
Retail Experts Forecast an End to Traditional One-Day Black Friday Deals
by Proxima 360 Proxima 360, an impact solutions management consultancy for the retail industry, is predicting big changes for the holiday shopping season. Due to the ongoing pandemic, retailers are stuck with summer merchandise and the effects of a slow summer and back-to-school shopping season. As a result there is a reduction in profits and […]
The Benefits Beyond Black Friday
by Kris Tait Black Friday is a landmark holiday in the retail calendar, so much so that in previous years, some industries have seen the post-Black Friday madness amount for as much as 40% of their yearly revenue. The day is famous for frenzied shoppers desperate to snag a holiday bargain, and stores find themselves […]
Black Friday Cyber Security for Retailers
by Damon Culbert The retail industry is the most at risk from cyber attack, with one report from Business in the Community suggesting that 43 percent of retail businesses have the fewest cyber security measures in place. With Black Friday around the corner, the retail industry is headed into the busiest period of the year. […]
Shoppers Buy for Themselves Over Thanksgiving Weekend, Save Gift Shopping for Later
165 million consumers shopped the five-day period between Thanksgiving and Cyber Monday according to the National Retail Federation who is calling the last five days a “very strong weekend.” The average shopper spent $313.29 on gifts and other holiday related items. Older Millennials and Gen Xers, 35 – 44 were the highest spenders, with an […]
More than 164 Million Consumers Will Shop Thanksgiving Weekend
Via the National Retail Federation Retailers are preparing for one of their biggest weekends of the year as an estimated 164 million people are already planning to go shopping Thanksgiving Day through Cyber Monday, according to the annual survey released Friday, November 16th by the National Retail Federation and Prosper Insights & Analytics. “Whether it’s […]
Thanksgiving Weekend Sales Soar Across the Board
On Tuesday, the National Retail Federation released their survey results from Thanksgiving Weekend. Instead of analyzing individual results of Black Friday, Small Business Saturday, and Cyber Monday, the NRF survey took a holistic approach that better reflects the mindsets of modern shoppers. Mark Mathews, VP of research development and industry analysis for NRF says consumers […]
Why the Brick and Mortar Store Still Matters
With Black Friday just days away, thousands of retailers are preparing to offer countless deals and discounts on their products. Though some may believe shoppers prefer to buy online, research shows consumers spend six times more in-store than online. In fact, 40 percent of consumers make a purchase inside a physical store weekly compared to the […]
