For independent online sellers, getting brand exposure is a real challenge. In fact, when we interview retailers, getting customers to find their online store is usually one of their biggest challenges. With retail behemoths like Amazon and Walmart dominating online sales, indie stores are left wondering how to get an edge. In reality, there’s no […]
branding
Creating Connecticut’s Lifestyle Brand
“To be honest, I don’t think I was able to truly appreciate where I grew up until I went off to school,” says Tory Brown, co-founder of The Two Oh Three lifestyle brand. “When I moved away from home for the first time my heart immediately longed for the coast … I began realizing that, […]
No Brand Is The New Brand
Consumers are becoming more interested in no-name brands rather than huge moneymakers selling their products just for the name, and Amazon is realizing this trend and bringing what the customer wants right under their nose, so taking action on this could be crucial to your company.
How Good Website Design Translates to Better Sales
In today’s digital world, every business needs an online presence, whether you sell organic baby clothes, gourmet barbecue sauce, or marketing services. Most consumers do online research before making purchasing decisions and your website informs how they view your brand.
Moms, Dads, and Grads: 3 Ways to Build Brand Loyalty
The spring season is a peak gift-giving season with Mother’s Day in May, Father’s Day in June, and high school and college graduations scattered between the two months.
Rise & Evolution of the Athleisure Movement
What was once seen as a passing trend is now the new norm. Just under ten years ago, the idea of wearing leggings as everyday pants was fairly controversial. Now, it’s everywhere.
How to Retain Loyal Customers and Evolve Your Business
At this year’s NRF Big Show, we sat down with Nikki Barua, CEO of Beyond Curious Inc. Beyond Curious is a digital transformation consultancy that helps brands undergo rapid transformations to stay ahead of competition.
Evolution of Retail Branding
Retail branding is the strategy companies use to excite consumers. For decades, if not centuries, having quality products was all the retail branding you needed.
Maximize Your Amazon Listings with The Starren Group
The Starren Group are Amazon consultants with extensive expertise in leveraging the intricate sales and distribution marketplace of Amazon.
A Wave of Change – The Toy Association Responds to Evolving Member Needs
The Toy Association — the largest trade association of its kind in the world, unveiled a new mission statement, new name, and major rebrand. Formerly called the Toy Industry Association, The Toy Association supports a diverse membership whose global reach is revolutionizing the face of toys and play.
