Millennials and Gen Z are more anxious and worried about their mental health than previous generations, and major brands are now finding a way to capitalize on this. Marketing for previous generations has revolved around how to be perfect, but over recent years, the focus has turned more toward how not being perfect is just […]
branding
INOX Jewelry Launches Microsites, Supporting Online Sales for Retailers
Empowering businesses during trying times, INOX Jewelry has developed a tool for retailers to supplement online sales. As brick and mortar shops are forced to close nationally, stores are scrambling for new and innovative touchpoints with customers. INOX’s Men’s E-store Microsite Program allows partnering retailers to link their existing site to a fully-functioning store-branded website, […]
How to Create a Memorable Unboxing Experience
by Simon Pleass
The Market at Macy’s: Too Good to be True for Indie Brands?
The Market @ Macy’s is a pop-up shop within a dozen of Macy’s biggest stores nationwide. A pop-in, if you will. The Market @ Macy’s debuted in early 2018 and features a variety of both up-and-coming and established brands. For the most part, the specific products displayed at each market are unique to that particular […]
How to Sell on Instagram: Using the New Shopping Features
Instagram is a great visual marketing tool for showcasing products, lifestyle shots, and raising brand awareness. According to Mashable, “there are more than 25 million businesses that have Instagram profiles, and the photo-sharing app has become one of the most important platforms for smaller and direct-to-consumer brands.” Throughout 2018, Instagram implemented a lot of features […]
9 Steps to Increase Conversions on Your Website
Turning casual browsers into confirmed purchases is one of the biggest challenges for online sellers. The average conversion rate for a brick and mortar store varies between 15 – 30 percent. That may be lower than you were expecting. But, the truly shocking fact is that average conversion rates for online stores are between 1 […]
Ecommerce Branding Goals for the New Year
The New Year has finally arrived, and with it brings new goals and standards to keep your store prominently above the rest. Ecommerce is rising to the top more now than ever. As a store owner you have to think about the best ways to keep your customers’ attention, tactics to lessen the friction during […]
Does Your Digital Brand Need a Physical Presence?
Lately, major ecommerce brands such as Allbirds, Away, Casper, Glossier, and many others have all opened notable flagship stores. Plus, Amazon has slowly cemented their physical footprint with their Bookstores, Go stores, and most recently their 4-Star stores. So as an independent online seller, should you also have a physical presence? Our recommendation: yes. Independent […]
Branding in the Age of Amazon
by Alison McGuire, Marketing Director, Paper Mart With 43% of US ecommerce sales going to Amazon, how does a small to medium-sized company get any visibility? Having a strong branding strategy on and off Amazon is key. Many companies are seeing a decline in sales for the first time in years due to Amazon’s rapid […]
Ignoring Baby Boomers Leaves Revenue on the Table
Baby Boomers are a generation of Americans born between roughly 1946 and 1964. The term comes from the noticeable increase or “boom” in birth rate after the end of World War II. Today, there are roughly 75.4 million baby boomers. Soon, over half of the U.S. population will be over 50. As one of the […]
