by Informa Markets Festival of Licensing – the month-long virtual celebration of the global licensing industry running from October 6-29 – has announced its retail program, packed with exclusive content and expert advice for retailers at all experience levels. Three trusted industry partners will deliver on demand, never-before-seen content including: Trend Bible Mini-Series In the […]
branding
Forget Boring Social Media Posts – Make the Most This Holiday Season
As consumers continue to use social media to find and interact with new brands, the pressure for keeping content fresh and intriguing is high. Retailers need to find unique ways to reach shoppers this holiday season, and Independent Retailer has a few tricks up our sleeve to help you accomplish just that. Interacting with Viewers […]
Retailers Are Preparing for Their Weirdest Black Friday Ever
by Matt Thompson The COVID-19 pandemic has flipped retail on its head in 2020. Stores were forced to close and shoppers’ priorities and buying behaviour changed as the economy was put under strain. As the all-important November holiday shopping season with its Black Friday pinnacle moves closer, it’s expected to be even more critical this […]
How Brands Can Prepare for the Second Half of 2020
by Laura Urquizu COVID-19 has forced most businesses to throw their 2020 Q1/Q2 plans and forecasts out of the window. In the blink of an eye, countless companies have had to shift their business model overnight to adapt to the fast-changing environment. Though we are far from understanding the full extent of the economic impact […]
Using Mental Health Awareness to Connect with Younger Generations
Millennials and Gen Z are more anxious and worried about their mental health than previous generations, and major brands are now finding a way to capitalize on this. Marketing for previous generations has revolved around how to be perfect, but over recent years, the focus has turned more toward how not being perfect is just […]
INOX Jewelry Launches Microsites, Supporting Online Sales for Retailers
Empowering businesses during trying times, INOX Jewelry has developed a tool for retailers to supplement online sales. As brick and mortar shops are forced to close nationally, stores are scrambling for new and innovative touchpoints with customers. INOX’s Men’s E-store Microsite Program allows partnering retailers to link their existing site to a fully-functioning store-branded website, […]
How to Create a Memorable Unboxing Experience
by Simon Pleass
The Market at Macy’s: Too Good to be True for Indie Brands?
The Market @ Macy’s is a pop-up shop within a dozen of Macy’s biggest stores nationwide. A pop-in, if you will. The Market @ Macy’s debuted in early 2018 and features a variety of both up-and-coming and established brands. For the most part, the specific products displayed at each market are unique to that particular […]
How to Sell on Instagram: Using the New Shopping Features
Instagram is a great visual marketing tool for showcasing products, lifestyle shots, and raising brand awareness. According to Mashable, “there are more than 25 million businesses that have Instagram profiles, and the photo-sharing app has become one of the most important platforms for smaller and direct-to-consumer brands.” Throughout 2018, Instagram implemented a lot of features […]
9 Steps to Increase Conversions on Your Website
Turning casual browsers into confirmed purchases is one of the biggest challenges for online sellers. The average conversion rate for a brick and mortar store varies between 15 – 30 percent. That may be lower than you were expecting. But, the truly shocking fact is that average conversion rates for online stores are between 1 […]
