by Mark Hook For the past decade, brands have scrambled to serve millennials, the first internet-obsessed generation that forced retailers to rethink their online-selling strategies. Now, brands are reinventing themselves for the next wave of shoppers – Gen Z, or ‘zoomers’, as they are also known. Aged between 13 and 21, zoomers are gearing up […]
branding
Survey Reveals Consumer Marketing Preferences
by R.R. Donnelley & Sons Company A new study released by R.R. Donnelley & Sons Company (RRD), a leading global provider of marketing and business communications, reveals that traditional marketing channels, including word of mouth, direct mail, and in-store signage, are largely untapped by marketers. The study, based on surveys of both marketing professionals and […]
How to Evaluate Online Brands for Your Shelves
by Joe Zalta Ecommerce may steal the headlines in today’s retail world, but more than 90 percent of retail sales in the United States still occur in physical stores. This fact has led to an interesting emerging trend — a growing number of brands built and established in the online arena are now looking to […]
3 Tips for Retail Success in 2021
by Maria Melo The COVID-19 pandemic has created lasting changes in how businesses sell and deliver goods and services, as well as transformed how brands must interact with their customers to succeed. Retailers are well aware of this shift and have been pivoting and adjusting strategies for months to continue effectively reaching customers. With many […]
How to Engage All Generations this Holiday
by Garin Hobbs The end-of-year shopping season is always an important time for brands, but this year, the season has assumed a particularly critical role in testing the resilience of retailers. More than two-thirds (67%) of shoppers plan to complete most or all of their holiday shopping online and only 3 percent say they will […]
Diverse Advertisements Encourage Consumers to Make Immediate Purchases
by Top Design Firms Brands that invest in diverse, inclusive, and socially conscious marketing strategies are able to build stronger relationships with their consumer base, starting at the point of purchase, according to a new survey from Top Design Firms, a directory of design, marketing, and development companies. In fact, nearly two-thirds of consumers (64%) […]
Festival of Licensing Announces Exclusive Virtual Retail Program
by Informa Markets Festival of Licensing – the month-long virtual celebration of the global licensing industry running from October 6-29 – has announced its retail program, packed with exclusive content and expert advice for retailers at all experience levels. Three trusted industry partners will deliver on demand, never-before-seen content including: Trend Bible Mini-Series In the […]
Forget Boring Social Media Posts – Make the Most This Holiday Season
As consumers continue to use social media to find and interact with new brands, the pressure for keeping content fresh and intriguing is high. Retailers need to find unique ways to reach shoppers this holiday season, and Independent Retailer has a few tricks up our sleeve to help you accomplish just that. Interacting with Viewers […]
Retailers Are Preparing for Their Weirdest Black Friday Ever
by Matt Thompson The COVID-19 pandemic has flipped retail on its head in 2020. Stores were forced to close and shoppers’ priorities and buying behaviour changed as the economy was put under strain. As the all-important November holiday shopping season with its Black Friday pinnacle moves closer, it’s expected to be even more critical this […]
How Brands Can Prepare for the Second Half of 2020
by Laura Urquizu COVID-19 has forced most businesses to throw their 2020 Q1/Q2 plans and forecasts out of the window. In the blink of an eye, countless companies have had to shift their business model overnight to adapt to the fast-changing environment. Though we are far from understanding the full extent of the economic impact […]
