by Maria Melo The COVID-19 pandemic has created lasting changes in how businesses sell and deliver goods and services, as well as transformed how brands must interact with their customers to succeed. Retailers are well aware of this shift and have been pivoting and adjusting strategies for months to continue effectively reaching customers. With many […]
branding
How to Engage All Generations this Holiday
by Garin Hobbs The end-of-year shopping season is always an important time for brands, but this year, the season has assumed a particularly critical role in testing the resilience of retailers. More than two-thirds (67%) of shoppers plan to complete most or all of their holiday shopping online and only 3 percent say they will […]
Diverse Advertisements Encourage Consumers to Make Immediate Purchases
by Top Design Firms Brands that invest in diverse, inclusive, and socially conscious marketing strategies are able to build stronger relationships with their consumer base, starting at the point of purchase, according to a new survey from Top Design Firms, a directory of design, marketing, and development companies. In fact, nearly two-thirds of consumers (64%) […]
Festival of Licensing Announces Exclusive Virtual Retail Program
by Informa Markets Festival of Licensing – the month-long virtual celebration of the global licensing industry running from October 6-29 – has announced its retail program, packed with exclusive content and expert advice for retailers at all experience levels. Three trusted industry partners will deliver on demand, never-before-seen content including: Trend Bible Mini-Series In the […]
Forget Boring Social Media Posts – Make the Most This Holiday Season
As consumers continue to use social media to find and interact with new brands, the pressure for keeping content fresh and intriguing is high. Retailers need to find unique ways to reach shoppers this holiday season, and Independent Retailer has a few tricks up our sleeve to help you accomplish just that. Interacting with Viewers […]
Retailers Are Preparing for Their Weirdest Black Friday Ever
by Matt Thompson The COVID-19 pandemic has flipped retail on its head in 2020. Stores were forced to close and shoppers’ priorities and buying behaviour changed as the economy was put under strain. As the all-important November holiday shopping season with its Black Friday pinnacle moves closer, it’s expected to be even more critical this […]
How Brands Can Prepare for the Second Half of 2020
by Laura Urquizu COVID-19 has forced most businesses to throw their 2020 Q1/Q2 plans and forecasts out of the window. In the blink of an eye, countless companies have had to shift their business model overnight to adapt to the fast-changing environment. Though we are far from understanding the full extent of the economic impact […]
Using Mental Health Awareness to Connect with Younger Generations
Millennials and Gen Z are more anxious and worried about their mental health than previous generations, and major brands are now finding a way to capitalize on this. Marketing for previous generations has revolved around how to be perfect, but over recent years, the focus has turned more toward how not being perfect is just […]
INOX Jewelry Launches Microsites, Supporting Online Sales for Retailers
Empowering businesses during trying times, INOX Jewelry has developed a tool for retailers to supplement online sales. As brick and mortar shops are forced to close nationally, stores are scrambling for new and innovative touchpoints with customers. INOX’s Men’s E-store Microsite Program allows partnering retailers to link their existing site to a fully-functioning store-branded website, […]
How to Create a Memorable Unboxing Experience
by Simon Pleass
