Consumers are becoming more interested in no-name brands rather than huge moneymakers selling their products just for the name, and Amazon is realizing this trend and bringing what the customer wants right under their nose, so taking action on this could be crucial to your company.
In today’s digital world, every business needs an online presence, whether you sell organic baby clothes, gourmet barbecue sauce, or marketing services. Most consumers do online research before making purchasing decisions and your website informs how they view your brand.
The spring season is a peak gift-giving season with Mother’s Day in May, Father’s Day in June, and high school and college graduations scattered between the two months.
What was once seen as a passing trend is now the new norm. Just under ten years ago, the idea of wearing leggings as everyday pants was fairly controversial. Now, it’s everywhere.
At this year’s NRF Big Show, we sat down with Nikki Barua, CEO of Beyond Curious Inc. Beyond Curious is a digital transformation consultancy that helps brands undergo rapid transformations to stay ahead of competition.
Retail branding is the strategy companies use to excite consumers. For decades, if not centuries, having quality products was all the retail branding you needed.
The Starren Group are Amazon consultants with extensive expertise in leveraging the intricate sales and distribution marketplace of Amazon.
The Toy Association — the largest trade association of its kind in the world, unveiled a new mission statement, new name, and major rebrand. Formerly called the Toy Industry Association, The Toy Association supports a diverse membership whose global reach is revolutionizing the face of toys and play.
Influencer marketing is an industry buzzword this year, and for good reason. This Millennial and Gen Z-friendly marketing strategy is accessible and scalable for just about any retailer.
On the very surface, branding is thought of as marking your products with an icon or signature. However, creating an effective brand identity goes well beyond a logo.