What makes a brand memorable is the backstory, and the good news is that every company has one.
Retailers must maximize returns on existing investments while keeping their brand fresh and customers loyal, says Kyle Lacy of ExactTarget.
Change in mcommerce is accelerating, and to the ecommerce architects at Vendio, a company that helps retailers build an online presence, it is clear that brick and mortar retailers can no longer rely on Google alone.
Whether it’s cars, computers, music or munchies, Millennials have their own ideas about what’s worth purchasing and what isn’t.
To reach Gen Y, the time has come to make a marketing move and get personal with individual customers.
A successful brand is built on what is real and authentic about you, and people know an authentic brand when they see one.