Browsing: branding

“Everyone is looking to both grow or start and protect their Amazon revenue stream,” explains Scott Margolius, founder of product research tool INDBL and online retailer consultant with Feedback Repair.

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If retailers focus on one thing this holiday season, it should be improving the online customer experience. Anyone in customer service would probably say that this is a no-brainer, but with the past few holiday seasons focused heavily on online and mobile shopping, it seems that retailers have strayed from the heart of what makes a fantastic retailer-customer relationship: a personalized shopping experience.

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The home page plays an important role in the overall picture of a successful ecommerce site. It often sets the tone for the rest of the visitor experience, and is typically the page visitors will return to in order to reacquaint themselves.

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