School’s not yet out for the summer. But for many retailers, back to school buying starts now. And, for good reason. Back to school shopping is one of the longest retail holidays, and it’s quickly becoming one of the most lucrative. The National Retail Federation reports that shoppers spend more on back-to-school and back-to-college than […]
brick and mortar
Back to Basics: Freshen Up Your Store with Merchandising 101
Spring has sprung. Well… almost. There’s no better time than the present to freshen up your store for yourself, and for your customers. Having a great retail display can make all the difference. The way you display products and organize your store can be the difference between stellar sales or a deadbeat season. So, let’s […]
Spring into Action: How to Increase Apparel and Accessory Sales
It is not enough just to stock your store with apparel and accessories for the new season, you need strategies to move those products. Spring is a time for new beginnings, and there’s no better time to reinvent your store and optimize for sales. Here is a step-by-step guide for increasing apparel sales in your […]
Shoppers Flock to PopShop Market
Last December, PopShop’s Annual Winter Market certainly popped. The local indie market is held twice a year in the summer and winter, and features dozens of local retailers, makers, and businesses. Held in a event space locally known as “The Warehouse,” the market all but stopped traffic downtown from 10am – 3pm in Fairfield, CT. […]
Does Your Digital Brand Need a Physical Presence?
Lately, major ecommerce brands such as Allbirds, Away, Casper, Glossier, and many others have all opened notable flagship stores. Plus, Amazon has slowly cemented their physical footprint with their Bookstores, Go stores, and most recently their 4-Star stores. So as an independent online seller, should you also have a physical presence? Our recommendation: yes. Independent […]
Brick and Mortar Purchases Account for 83% of Holiday Spending
This holiday season, mobile may have stolen the headlines, but brick and mortar stores continue to steal the sales. Online shopping during the holiday season approached $125 billion. But, according to Adobe, 83 percent of holiday shopping was done in-store. What may come as a surprise is that Millennial and Gen Z shoppers are leading […]
4 Ways Family Businesses Can Thrive Through Multiple Generations
by Raméz Baassiri While public corporations attract more media attention, family businesses also make a major impact on the U.S. and world economies. Family firms comprise more than half of all U.S. companies and generate at least 50 percent of the nation’s gross domestic product, according to the Harvard Business School. And, two-thirds of businesses […]
4 Ways a Point of Sale System Can Increase Customer Loyalty
by Kasey Cover, Digital Marketing & Consumer Loyalty, FasTrax Solutions Ask any retailer what a Point-of-Sale (POS) system is and they’ll most likely tell you it’s the central component of their business. A combination of software and hardware, your POS system is so much more than a cash register, it’s the main hub where everything […]
Ecommerce Rebuilds Brick and Mortar
As existing brick and mortar giants such as Sears and Toys “R” Us are shuttering, a giant wave of freshman brick and mortar retailers are entering the scene. Where are these brands coming from? The Internet, of course. Most notably, the Instagram darling turned mega beauty brand Glossier opened a flagship store in New York […]
How to Attract Seasonal Workers in a Booming Economy
The economy is booming: consumer confidence is at an over 18-year high, and all signs point to a record-breaking holiday sales season. But, do retailers have the employees they need to handle the high volume of shoppers? With a 48-year record low unemployment rate of 3.7 percent, retailers across the country are struggling to attract […]
