by Lizzie Weakley Brick and mortar is still a force in the market. Customers don’t always want to wait for UPS to drop products on their doorsteps. Instead, they may want to go out and shop in a public space. However, with such fierce competition from online retailers, business owners need to use some strategy. […]
brick and mortar
Brick & Mortar Is Not Dead, But Merely Transforming
by John Liston If you read the news, you might come to the conclusion that retail is dying. You can find hundreds of articles outlining the problem of competing against Amazon or covering the high costs of working with the social media giants and online marketplaces, but what gets missed in the news is some […]
Three Tips for Retailers to Reel-In Last Minute Shoppers
by Tom Ertler, Miller Zell’s SVP and Creative Director There are shoppers who make their lists, check them twice and have their gifts bought, boxed, wrapped and bowed well before the big day of the season. And then there are the rest – the procrastinators, either too busy to shop early or too perplexed by […]
How Retailers Can Utilize Existing Technology to Optimize In-Store Experiences
by Christian Nascimento It’s likely you’ve seen the not-so-subtle sign of the season that bridges the end of fall and the beginning of winter: shopping season. For shoppers, that means deals, deals, deals. But for retailers, it means a mad dash to attract consumers’ eyeballs, awareness and — of course — wallets, to end the […]
Creating The Best Holiday Displays
In order to inspire shoppers to buy their holiday gifts from your store, you’ve got to wow them with some truly creative displays. From window lights and Christmas trees to displaying your products in unique ways and bringing mannequins to life, there are endless ideas to choose from. Decorating Doesn’t Have To Be Expensive The […]
What Customers Want From the Checkout Process
by Jasmine Glasheen Online shopping may be growing in popularity among today’s time-strapped shoppers, but the lure of the brick-and-mortar store still brings out customers’ longing for a good, old-fashioned brick-and-mortar shopping experience. Since many small business owners are hyper-focused on bringing foot traffic into their stores, there’s one factor many overlook: the role of […]
What To Know Before Going From Online to Brick and Mortar
by Emma Sturgis Running an internet business is one thing, but taking on the “brick and mortar” world, however, is a whole other ballpark. If you’re an ecommerce business owner who is moving to the big leagues with an establishment of your own physical retail shop, then you need to thoroughly prepare. These preparation tips […]
Four Decorating Tips to Attract More Customers
by Emma Sturgis Attracting new customers is essential to being a successful retail store. The visual appearance inside and outside your store can sometimes be the difference between people wanting to see what you have to offer and turning away. Here are a few ideas for creating an atmosphere that’s pleasing to view from all […]
The Unexpected Future of Physical Retailing
Take a walk through Manhattan, which is arguably the fashion capital of the USA, and you might feel discouraged about the state of brick and mortar retailing. There are as many empty storefronts and “For Rent” signs as there are thriving boutiques and storefronts. However, the truth is many entrepreneurs, small business owners, and startups […]
How Your Store’s Layout and Presentation Can Help Sales
by Lizzie Weakley The front end of your store is responsible for most of your customer experience. A great layout and thoughtful presentation will result in increased sales across the board. Impressions Are Everything A store sells an experience as much as it sells a product. In a world where customers can order most items […]
