by Emma Sturgis Running an internet business is one thing, but taking on the “brick and mortar” world, however, is a whole other ballpark. If you’re an ecommerce business owner who is moving to the big leagues with an establishment of your own physical retail shop, then you need to thoroughly prepare. These preparation tips […]
brick and mortar
Four Decorating Tips to Attract More Customers
by Emma Sturgis Attracting new customers is essential to being a successful retail store. The visual appearance inside and outside your store can sometimes be the difference between people wanting to see what you have to offer and turning away. Here are a few ideas for creating an atmosphere that’s pleasing to view from all […]
The Unexpected Future of Physical Retailing
Take a walk through Manhattan, which is arguably the fashion capital of the USA, and you might feel discouraged about the state of brick and mortar retailing. There are as many empty storefronts and “For Rent” signs as there are thriving boutiques and storefronts. However, the truth is many entrepreneurs, small business owners, and startups […]
How Your Store’s Layout and Presentation Can Help Sales
by Lizzie Weakley The front end of your store is responsible for most of your customer experience. A great layout and thoughtful presentation will result in increased sales across the board. Impressions Are Everything A store sells an experience as much as it sells a product. In a world where customers can order most items […]
Robots are Finally Rolling Into Retail Stores
In April, employees of Stop & Shop, a grocery chain in New England, went on strike for eleven days. However, there was one notable exception. Marty, Shop & Shop’s newest employee, continued his work in the stores’ aisles. Marty is also a robot. At the beginning of the year, Stop & Shop deployed Marty the […]
Online Meets Brick and Mortar with the Help of Fifth Wall
As massive retailers such as Sears and Payless are leaving vacant storefronts, online indie retailers and pop-up shops have been moving into the brick and mortar spaces. More e-tailers are finding out the importance of having a physical presence, but getting the funds to move into a storefront can be a bit difficult. That’s where […]
11 Ways to Combat Showrooming
According to Techopedia, showrooming is “when a shopper visits a store to check out a product but then purchases the product online… This occurs because, while many people still prefer seeing and touching the merchandise they buy, many items are available at lower prices through online vendors. As such, local stores essentially become showrooms for […]
How to Create an Immersive In-Store Experience
70% of our economy is driven by consumer spending. Mark Mathews, NRF Vice President for Research Development and Industry Analysis, says “as long as you have a strong consumer, you have a strong position.” How do you create strong consumers for your store? By offering them a great experience. Jill Standish of Accenture said at […]
Back to School Buying Guide
School’s not yet out for the summer. But for many retailers, back to school buying starts now. And, for good reason. Back to school shopping is one of the longest retail holidays, and it’s quickly becoming one of the most lucrative. The National Retail Federation reports that shoppers spend more on back-to-school and back-to-college than […]
Back to Basics: Freshen Up Your Store with Merchandising 101
Spring has sprung. Well… almost. There’s no better time than the present to freshen up your store for yourself, and for your customers. Having a great retail display can make all the difference. The way you display products and organize your store can be the difference between stellar sales or a deadbeat season. So, let’s […]
