by Brooke Chaplan Most businesses benefit from the summer rush when it seems like the customers never stop flowing through the doors. Promotions, recent releases, and trends can all leave your store facing a sudden inflow of people wanting to buy your products. Preparation is critical for these times since potential sales are lost if […]
brick and mortar
Online Reviews’ Financial Impact on Local Retail
For local retailers, five-star ratings aren’t all they’re cracked up to be. In fact, five-star shops actually earn less yearly revenue on average than retailers with a 1 to 1.5 star rating. The star-rating sweet spot for revenue is between 3.5 and 4 stars. This is just one finding from a new study from Womply, […]
Turnkey Retail Solution Enables Digitally Native Brands to Thrive Offline
It is equally important for a retailer to have a physical presence as it is to have an online presence, but it’s both difficult and expensive for brands to thrive offline. Because of the high costs associated with setting up a storefront, ShopFulfill, a nationally distributed and collaborative network of retail and logistics infrastructure, has […]
Five Mistakes to Avoid When Building & Designing a New Storefront
by Lizzie Weakley Brick and mortar is still a force in the market. Customers don’t always want to wait for UPS to drop products on their doorsteps. Instead, they may want to go out and shop in a public space. However, with such fierce competition from online retailers, business owners need to use some strategy. […]
Brick & Mortar Is Not Dead, But Merely Transforming
by John Liston If you read the news, you might come to the conclusion that retail is dying. You can find hundreds of articles outlining the problem of competing against Amazon or covering the high costs of working with the social media giants and online marketplaces, but what gets missed in the news is some […]
Three Tips for Retailers to Reel-In Last Minute Shoppers
by Tom Ertler, Miller Zell’s SVP and Creative Director There are shoppers who make their lists, check them twice and have their gifts bought, boxed, wrapped and bowed well before the big day of the season. And then there are the rest – the procrastinators, either too busy to shop early or too perplexed by […]
How Retailers Can Utilize Existing Technology to Optimize In-Store Experiences
by Christian Nascimento It’s likely you’ve seen the not-so-subtle sign of the season that bridges the end of fall and the beginning of winter: shopping season. For shoppers, that means deals, deals, deals. But for retailers, it means a mad dash to attract consumers’ eyeballs, awareness and — of course — wallets, to end the […]
Creating The Best Holiday Displays
In order to inspire shoppers to buy their holiday gifts from your store, you’ve got to wow them with some truly creative displays. From window lights and Christmas trees to displaying your products in unique ways and bringing mannequins to life, there are endless ideas to choose from. Decorating Doesn’t Have To Be Expensive The […]
What Customers Want From the Checkout Process
by Jasmine Glasheen Online shopping may be growing in popularity among today’s time-strapped shoppers, but the lure of the brick-and-mortar store still brings out customers’ longing for a good, old-fashioned brick-and-mortar shopping experience. Since many small business owners are hyper-focused on bringing foot traffic into their stores, there’s one factor many overlook: the role of […]
What To Know Before Going From Online to Brick and Mortar
by Emma Sturgis Running an internet business is one thing, but taking on the “brick and mortar” world, however, is a whole other ballpark. If you’re an ecommerce business owner who is moving to the big leagues with an establishment of your own physical retail shop, then you need to thoroughly prepare. These preparation tips […]
