by Lizzie Weakley The front end of your store is responsible for most of your customer experience. A great layout and thoughtful presentation will result in increased sales across the board. Impressions Are Everything A store sells an experience as much as it sells a product. In a world where customers can order most items […]
brick and mortar
Robots are Finally Rolling Into Retail Stores
In April, employees of Stop & Shop, a grocery chain in New England, went on strike for eleven days. However, there was one notable exception. Marty, Shop & Shop’s newest employee, continued his work in the stores’ aisles. Marty is also a robot. At the beginning of the year, Stop & Shop deployed Marty the […]
Online Meets Brick and Mortar with the Help of Fifth Wall
As massive retailers such as Sears and Payless are leaving vacant storefronts, online indie retailers and pop-up shops have been moving into the brick and mortar spaces. More e-tailers are finding out the importance of having a physical presence, but getting the funds to move into a storefront can be a bit difficult. That’s where […]
11 Ways to Combat Showrooming
According to Techopedia, showrooming is “when a shopper visits a store to check out a product but then purchases the product online… This occurs because, while many people still prefer seeing and touching the merchandise they buy, many items are available at lower prices through online vendors. As such, local stores essentially become showrooms for […]
How to Create an Immersive In-Store Experience
70% of our economy is driven by consumer spending. Mark Mathews, NRF Vice President for Research Development and Industry Analysis, says “as long as you have a strong consumer, you have a strong position.” How do you create strong consumers for your store? By offering them a great experience. Jill Standish of Accenture said at […]
Back to School Buying Guide
School’s not yet out for the summer. But for many retailers, back to school buying starts now. And, for good reason. Back to school shopping is one of the longest retail holidays, and it’s quickly becoming one of the most lucrative. The National Retail Federation reports that shoppers spend more on back-to-school and back-to-college than […]
Back to Basics: Freshen Up Your Store with Merchandising 101
Spring has sprung. Well… almost. There’s no better time than the present to freshen up your store for yourself, and for your customers. Having a great retail display can make all the difference. The way you display products and organize your store can be the difference between stellar sales or a deadbeat season. So, let’s […]
Spring into Action: How to Increase Apparel and Accessory Sales
It is not enough just to stock your store with apparel and accessories for the new season, you need strategies to move those products. Spring is a time for new beginnings, and there’s no better time to reinvent your store and optimize for sales. Here is a step-by-step guide for increasing apparel sales in your […]
Shoppers Flock to PopShop Market
Last December, PopShop’s Annual Winter Market certainly popped. The local indie market is held twice a year in the summer and winter, and features dozens of local retailers, makers, and businesses. Held in a event space locally known as “The Warehouse,” the market all but stopped traffic downtown from 10am – 3pm in Fairfield, CT. […]
Does Your Digital Brand Need a Physical Presence?
Lately, major ecommerce brands such as Allbirds, Away, Casper, Glossier, and many others have all opened notable flagship stores. Plus, Amazon has slowly cemented their physical footprint with their Bookstores, Go stores, and most recently their 4-Star stores. So as an independent online seller, should you also have a physical presence? Our recommendation: yes. Independent […]
