Browsing: brick and mortar

Boutique Window, co-founded by Ella Wirtz and Courtney Rodgers, is an online marketing tool built specifically for small retailers running brick and mortar shops. “Our goal is to help business owners take advantage of all the online opportunities that are going to help them connect with local customers, and drive foot traffic into their stores,” Rodgers states. “We know that small retailers have a ton on their plates, and managing a website, Facebook, Twitter and Pinterest can be a lot of work that they do not have time to do.”

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Walgreens has long been at the forefront of retail revolutions. Before the days of the Internet, the company would deliver prescriptions to their customers by the time they got off the phone. Today, the drugstore is changing the face of retail again with its scan-to-refill prescriptions. Customers simply scan their empty pill bottles to order new prescriptions instantly. They can then be picked up in a local store or delivered to their door, whatever is most convenient for the customer. It is this notion of bricks-and-clicks that is taking the retail world by storm.

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The Cloud provides a wealth of opportunities for smaller retailers, including marketing and loyalty programs, operations, inventory control, human resources and payment services, and can solve communication, collaboration and competition issues.

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If you are running a brick and mortar store, you are probably renting a space that caters to your needs. However, the space may work more…

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Do brick and mortar retailers know what their customers want and need? Since in-store customer service is all about face-to-face interaction, many would believe this to…

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The days of typewriters, encyclopedias and good old fashioned letter writing have been replaced by PCs and laptops, search engines and email, making digital a way…

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