As sustainability continues to grow in popularity, the new buzz around the block is that ‘buying local’ and ‘shopping small’ is better for the planet — but is this really true? A study from 2008 found that you could likely only reduce your emissions by about five percent if you bought local food all the […]
by Actual SEO Media, Inc. Thanks to the growth of large, multinational corporations and their influence on American consumerism, small businesses need all the support they can get if they hope to flourish in today’s climate. Joining a Chamber of Commerce can yield numerous opportunities for smaller companies to market their brands and exchange ideas […]
For local retailers, five-star ratings aren’t all they’re cracked up to be. In fact, five-star shops actually earn less yearly revenue on average than retailers with a 1 to 1.5 star rating. The star-rating sweet spot for revenue is between 3.5 and 4 stars. This is just one finding from a new study from Womply, […]
Last December, PopShop’s Annual Winter Market certainly popped. The local indie market is held twice a year in the summer and winter, and features dozens of local retailers, makers, and businesses. Held in a event space locally known as “The Warehouse,” the market all but stopped traffic downtown from 10am – 3pm in Fairfield, CT. […]
While Stanley Marketplace may meet the technical definition of a “mall” it feels wrong to use that term. Take the general concept of a mall, flip it upside down, shake everything out, and start from scratch.
First there was Independent Bookstore Day, then we had Free Comic Book Day, then Small Business Week, and now Small Business Saturday is coming up so all indie retailers should get ready to entice new customers.
Jessica Sokol and her business partner Sarah McBrair opened Saltwater boutique in Fairfield, CT just over a year and a half ago.
Corri Neckritz started selling apparel out of her home in 2007 after experiencing frustration with the limited selections while shopping for her own kids. Flash forward to 2018 and she is the owner of Groove, a one-stop-shop for apparel, gifts, novelties, and more for babies, kids, teens, and adults.
The 17th annual Free Comic Book Day is ready to kick off this Saturday, and many businesses are excited about it. There are over 30,000 free comic books to be given away that are created especially for FCBD and also some other limited edition items that can only be purchased on this day, such as […]
The fourth annual Independent Bookstore Day is taking place on Saturday, April 29th to celebrate all the unique indie bookstores around the country. This is a one-day national party where each individual bookstore celebrates in different ways with live music, authors, cupcakes, scavenger hunts, kids events, art tables, readings, barbeques, contests, and other fun things. […]