First there was Independent Bookstore Day, then we had Free Comic Book Day, then Small Business Week, and now Small Business Saturday is coming up so all indie retailers should get ready to entice new customers.
Jessica Sokol and her business partner Sarah McBrair opened Saltwater boutique in Fairfield, CT just over a year and a half ago.
Earth Day is the perfect time for everyone to stop and think about how they can help “go green,” even if for just a day. Maybe you don’t print as much paper, or you carry around a reusable water bottle instead of wasting plastic. There are so many ways to make a difference, but why […]
Say the words ‘New England’ and your mind immediately conjures up images of quaint small towns, beautiful foliage, and fabulous regional products like maple syrup. For retailers interested in offering the unique and popular items made in this gorgeous part of the country, The New England Made Giftware & Specialty Food Show is for you.
As most retailers know, becoming an integral part of your local community is incredibly important for your success. Working with other local businesses creates trust, inspires collaboration, and makes people that much more willing to support what you have to offer.
The crisp smell of fresh greens, the bite of cold wind, the twinkle of little white lights strung across doorways and shop windows – you know what season it is! Which means we hardly need to remind you that Small Business Saturday, the independent retailer’s biggest day of the year, is right around the corner.
According to the Small Business Administration, 70 percent of small retailers go out of business within the first four years. However, not a lot is said about why the success of these retailers is such a long shot, or what they can do to avoid becoming a statistic.
At the ASD Las Vegas trade show this week, Independent Retailer publisher Bill McNulty presented his thoughts and ideas on what retailers can do to boost their sales using the Buy Local Movement.
With five fewer shopping days between Thanksgiving and Christmas this year than last, 32 percent of indie retailers are starting their holiday promotions earlier than last year, according to a survey by the National Federation of Independent Businesses (NFIB) and American Express. American Express founded the event, which is November 30 this year, in 2010. Many small business owners who are aware of Small Business Saturday say the day will be a part of their promotional calendar as it will be helpful in attracting new customers.
A rich Buy Local history anchors the Lancaster County, PA, region. Home to large Amish and Mennonite communities, the area is known for roadside stands where locals and tourists can purchase handcrafted, quality and unique goods. Those rural roadside stands represent one hub of the bustling Buy Local initiative that operates in Lancaster and across […]