With five fewer shopping days between Thanksgiving and Christmas this year than last, 32 percent of indie retailers are starting their holiday promotions earlier than last year, according to a survey by the National Federation of Independent Businesses (NFIB) and American Express. American Express founded the event, which is November 30 this year, in 2010. Many small business owners who are aware of Small Business Saturday say the day will be a part of their promotional calendar as it will be helpful in attracting new customers.
A rich Buy Local history anchors the Lancaster County, PA, region. Home to large Amish and Mennonite communities, the area is known for roadside stands where locals and tourists can purchase handcrafted, quality and unique goods. Those rural roadside stands represent one hub of the bustling Buy Local initiative that operates in Lancaster and across […]
July is Independent Retailer month, a promotional campaign to show consumers the value in doing business with independent retailers. The month-long shopping movement marks July as a time for communities to celebrate the diversity of local independent retail while stimulating the economy. Throughout a range of in-store, online and community events, Independent Retailer Month connects […]
Independents Week is coming July 1-7, and it provides an opportunity to get your community engaged with your local businesses. Created by the American Independent Business Alliance (AMIBA), the national campaign is celebrated at the local level by small business alliances and associations across the country. Independents Week puts buyers in touch with local businesses […]
Bill McNulty, publisher of Independent Retailer magazine, explores concrete ways retail store owners can tap into the Buy Local movement to maximize store sales, in his presentation, “How to Capitalize on the Buy Local Movement to Increase Traffic, Customers & Sales in Your Stores.” McNulty spoke Tuesday, March 19, at ASD Las Vegas, sharing proven tactics businesses […]
Retailers are always looking for hot, new merchandise, and ASD Las Vegas, held March 17-20, is expecting more than 280 brand new exhibitors. In addition, returning vendors are expected to introduce exciting new products at the show. In today’s competitive market, it is more important than ever to keep your merchandise new and fresh. ASD […]
Sumner Communications, Inc. launched GoliathFalls.com, a unique directory that showcases America’s locally owned independent businesses, thus bolstering the “Buy Local” movement that has been gaining momentum in recent years.
Three popular mobile payment tools are Square, LevelUp and PayAnywhere, and Merchant Warehouse just announced its new Genius platform.
Sumner Communications, Inc. has launched this unique directory that showcases America’s locally owned independent businesses.
To win publicity for your brick and mortar store, which can lead to an increase in foot traffic, share a story with the media.