Small retailers need every edge they can get these days — and consultant Cinda Baxter’s new project can help them survive.
A new survey of brand marketers finds that while they agree social media offers big potential to help push products, they’re at a loss as to how to implement it successfully. But on a brighter note, the Websites with local content were considered the most effective tactic, according to the poll by Harris Interactive for […]
Local retailers in Texas and Connecticut saw a jump in activity as the states rolled out annual tax-free shopping events. In Texas, this past weekend was tax-free on numerous clothing, footwear and school supplies priced under $100. “We’ve had lots of sales and specials and reductions to go with the tax-free holiday,” one retailer said. […]