Mental health plays such a huge role in the way brands market to their customer base. Larger retailers such as Saks Fifth Avenue and Madhappy have used mental health awareness marketing campaigns in the past, to which customers have responded positively. And that’s exactly what this menswear start-up did when they first launched. Creating a […]
clothing
Olivela – Letting Customers Give Back With Every Purchase
Many retailers and small shops have been working to pivot their business model to stay afloat and accommodate the new normal that COVID-19 has brought upon us all. Olivela, an online luxury shopping platform, has created their business model to thrive under the new circumstances while also giving back to those in need. Luxury Shopping […]
Summer Product Trends
It already feels like summer in some states, while the rest of us… still have a ways to go for it to feel like summer, but that doesn’t mean we can’t prepare! In fact, according to our Ultimate Retail Calendar, retailers should already be buying summer products. Are you prepared? If not, it’s totally cool, […]
Spring & Summer Fashion Accessories
Spring is the perfect time to turn over a new leaf and restock your store with some trendy and innovative products. Get your business blooming and excite your customers for the coming warmer weather with decorative floral accents and beachy vibes and start a clearance sales rack for all those winter accessories. As retailers are […]
Fashion Trends to Embrace and Avoid in 2020
by Isabella Lovett 2020 is right around the corner, and both independent retailers and their customers are bursting with excitement to see what the New Year has in store (literally). After an extensive parade of fashion shows in New York, London, Milan, and Paris showcasing the hottest designs from the world’s leading fashion labels, it […]
Does CBD-Infused Clothing Really Work?
From lotions and face scrubs to coffee and edibles, CBD has been making a grand appearance in just about everything. The more creative companies get with how they sell their CBD products, the more flustered and crazed consumers get with needing the latest merchandise. And now, CBD is wading into the waters of athletic apparel. […]
Three Lessons Brands Can Learn from Greta Thunberg
by Shahla Hebets While the world watched a tough, passionate 16-year-old from Sweden take on the very real and pressing issue of climate change, I kept thinking about the impact to brands. After all, an estimated 7.5 million people across the world participated in the climate strike, and many others supported virtually. The end result […]
2019 Products of the Year
This past year has brought many new products and trends that captured the hearts of consumers. Overall, the US has seen booming retail sales for 2019 thus far. We saw a small dip in April where sales slipped 0.2 percent which caused some concerns, but the spring and summer months have brought money and good […]
Incorporating Childrenswear Into Your Store
The U.S. children’s wear market is valued at over $70 billion. This means if you’re not selling childrenswear, you’re certainly missing out. No doubt, growing kids need new clothes, and high sales numbers are partly due to parents simply keeping their children in clothes that fit. But, childrenswear is also becoming increasingly fashionable. There are […]
Summit Hats: Big Style, Unparalleled Service
At Summit Hats, every hat has its own touching story. But, it’s not just the hats that will catch your attention. The people behind the wide brims and hardy materials are just as memorable. Summit Hats began in 1970, with two families working hard day and night to fulfill every order. To this day, the […]
