At a time when in-person trade shows have been cancelled for the foreseeable future, it can be difficult for retailers to find new styles and trends to sell to their customers. For business owners who don’t know where to turn, POL Clothing is offering Zoom and Facetime meetings to clients so you can see what […]
clothing
Saving the Ocean One Swimsuit at a Time
Everyone’s body is built differently, which makes it hard for consumers to find pieces of clothing that fit just right. It’s not necessarily a problem with brands, it’s just difficult to order or make a variety of clothing in every size possible and still be able to make a profit. One online swimsuit brand was […]
A New Dawn for Made in USA Products
As all indie retailers know, the growth of the economy relies heavily on the success of small businesses. And when we buy products that are made in the U.S., not only are we helping the business from whom we purchased the product, but we are also helping the manufacturer and everyone working there to keep […]
A Personal Stylist For Your Wardrobe and Mental Health
Mental health plays such a huge role in the way brands market to their customer base. Larger retailers such as Saks Fifth Avenue and Madhappy have used mental health awareness marketing campaigns in the past, to which customers have responded positively. And that’s exactly what this menswear start-up did when they first launched. Creating a […]
Olivela – Letting Customers Give Back With Every Purchase
Many retailers and small shops have been working to pivot their business model to stay afloat and accommodate the new normal that COVID-19 has brought upon us all. Olivela, an online luxury shopping platform, has created their business model to thrive under the new circumstances while also giving back to those in need. Luxury Shopping […]
Summer Product Trends
It already feels like summer in some states, while the rest of us… still have a ways to go for it to feel like summer, but that doesn’t mean we can’t prepare! In fact, according to our Ultimate Retail Calendar, retailers should already be buying summer products. Are you prepared? If not, it’s totally cool, […]
Spring & Summer Fashion Accessories
Spring is the perfect time to turn over a new leaf and restock your store with some trendy and innovative products. Get your business blooming and excite your customers for the coming warmer weather with decorative floral accents and beachy vibes and start a clearance sales rack for all those winter accessories. As retailers are […]
Fashion Trends to Embrace and Avoid in 2020
by Isabella Lovett 2020 is right around the corner, and both independent retailers and their customers are bursting with excitement to see what the New Year has in store (literally). After an extensive parade of fashion shows in New York, London, Milan, and Paris showcasing the hottest designs from the world’s leading fashion labels, it […]
Does CBD-Infused Clothing Really Work?
From lotions and face scrubs to coffee and edibles, CBD has been making a grand appearance in just about everything. The more creative companies get with how they sell their CBD products, the more flustered and crazed consumers get with needing the latest merchandise. And now, CBD is wading into the waters of athletic apparel. […]
Three Lessons Brands Can Learn from Greta Thunberg
by Shahla Hebets While the world watched a tough, passionate 16-year-old from Sweden take on the very real and pressing issue of climate change, I kept thinking about the impact to brands. After all, an estimated 7.5 million people across the world participated in the climate strike, and many others supported virtually. The end result […]
